Turn on the lights – let them know you’ve arrived!

One Tree Content

About One Tree Content

• We are a branding and content company. We foster and enable new brands; nurture established ones; and provide marketing/sales teams with communication support to move to their next level.

• Sometimes branding becomes a way to hide relative sameness or to make unfulfillable promises. Instead, at OTC we uncover the genius in a company and communicate its uniqueness as a vehicle to inspire greatness

What’s Available at One Tree Content?

PositioningBrandingStrategic Communication PlanningDesignInteractiveMotion + SoundExhibits + EventsSocial MediaGuerrilla + Alternative MediaProduct Naming

ONE MINUTE CASE STUDY

There were several branding initiatives for this client, but we’ll focus on just this brief history of their website development

Case in Point

• In spite of excellent credentials and global reviews, our client, an SME in the B2B IT offshore outsourcing space, had trouble being noticed

• They were not top-of-mind in their target audience, could not get quality leads, strategic global alliances

• Among our many recommendations was re-positioning and website branding…

Original Website

ProcessGet Briefed, Discuss Requirements•With MarCom, SMM, EMM, Sales, CEO•Identify the market segment that they want to dominate•Identify Target Audience•Understand Buyer Behavior, Leverage Points•Create relevancy•Take feedback at every stage of development

OPTION

Feedback

• Ouch! Too much Bling!• Too much Janpath! Not us!• We are passionate, but quiet about

our work

OPTION

Feedback

• Better – it’s corporate-like, thoughtful, like us

• The benefits are clear for our target audience

• The ‘Fast Call Back’ works fine• The promo area works• But, there’s too much on the page• Cut to the chase – the flash is the

most important piece on the page.

Final

Inside Page

Feedback

Yes! This is us• Robust Thinking• Youth and energy• Inventiveness• Says why clients should leave the thinking

to us• We’re middle market, but in a niche of our

own• It eliminates reliance on external validation

Outcomes

• High visibility in global market on the following factors: Delivery Commitment, Extensive Requirement Analysis, Offshoring Models, Quality Management System, Software Testing and Quality Assurance

• Rise in number and quality of leads• Eventual multi-million dollar acquisition

by an international company

ONE TREE CONTENT BRANDING AND CONTENT

So that was fun – and while it takes a few minutes to go through the slides, just that part took 60 days, close interaction at senior levels, and expertise to conclude. In the next part, we’ll show you more of our processes.

One Tree Content Key Processes

• Briefing Protocol – captures your unique proposition, target audience, value levers, competition, and other essentials for a great go-to audience communication strategy.You’ll find your copy here.

• Our Content Mapping Process and Lead Nurturing Strategy are outlined in brief in the next few slides. We can detail these when we meet.

One Tree Content Mapping Process

IDENTIFY

Personas; defineconcern

s,drivers,

role,etc.

QUESTIONS

What ?'s do

your persona's

ask at eachstage of

theirbuying

process?

ANSWERS

Answer the

questions yourpersona

s ask.

AUDITAudit

contentto

determinewhat's good /bad &

answers ????'s.BE

CRITICAL

MAPMap

contentavailable

to thequestions

thatcontent

cananswer.

IDENTIFY

Holes. Ask,

where are wemissingcontent

?

CREATE

Content to fillin the

HOLES!!

One Tree Content Lead Nurturing Strategy

One of our Mini Processes for Quality Content

Your copy here:Free copy of the One Tree Content Checklist available here!

ONE TREE CONTENT AT WORKSnippets

Brand Architecture

Logos and Execution

Exhibitions

Our Clients – Top LinkedIn Influencers

High Personal Engagement on Blogs, Facebook and LinkedIn

Blogs and Facebook Company Pages

Graphics and Illustration

Events

Original Content, Films, Articles, and Reviews

• Film scripts for NDTV Good Times• Articles for

www.smarttravelasia.com• Nokia Cannes Award Winner• Academic Content and Editing on

Economics, Human Development, Computer Sciences, and more for IGNOU

Our Tribe: Skilled, Experienced Resources, all Under One Tree

• Nabha Shetye, ex Creative Director, Mudra and two times Ad Club Gold Award Winner, Bangalore

• Robert Godinho, film maker and producer, Cannes Award winner, Delhi

• Gargi Sharma, Brand Identity and Design, Pune• Kamal Malik, Print Production, Delhi• Pawan Kitchlue, Ex Director 141, Trikaya Grey and award

winning specialist in exhibitions and other experiential communication, Delhi

• Mayank Gupta, content development, education verticals, Delhi• Shashi Shetye, award winning Art Director and Illustrator,

Delhi• Praveer Shukla, co-founder, OneTree Content, with over 40

years of experience in advertising, Delhi• Priyanka Bhatia, co-founder OneTree Content, with

experience in hard news and public relations Delhi.

Being Good Just Isn’t Good Enough Anymore!

You’re aiming to be Best in Class - and we’d love to be part of your MarCom Team!

Priyanka Bhatia, Co-founder +919818540023priyankabhatia@onetreecontent.com