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Florida's First Coast of Golf
Florida's First Coast of Golf
Omni Amelia Island Plantation
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YTD Golf Rounds Played - 2013
Your Membership Dues of $3,035 are part
of a $1.84 Million co-op Marketing Plan
Omni Amelia Island Plantation Booking Initiatives
Stay and Play booking capabilities on FFCG's websiteBook "rooms only" capabilities on FFCG's websiteNet Rate sharing with FFCG's 10 Preferred Tour Operators for booking stay and play packages.Omni Amelia Island Plantation's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
Digital Marketing through Florida's First Coast of Golf
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
FFCG January, & July 2013
| |
Omni Amelia Island Plantation
Membership Enhancement Programs
Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf ShowsGolf Package Link added to your websiteSocial Media announcements Co-op marketing campaign
Distribution Points Jacksonville International AirportI-95 Yulee Welcome Center I-75 Lake City Welcome CenterFlagler Welcome CenterSt. Augustine Welcome CenterAmelia Island Welcome CenterVisit Jacksonville Welcome CenterClay County Welcome Center Special area events NxtBook (electronic version)
2013-14 Vacation Brochure
Advertising & Marketing
www.Florida-Golf.org
New Website with SEO StrategyDigital Marketing CampaignPaid SearchGolf.comGolfweek.comEmail Marketing CampaignTo FFCG list of 51,000To dedicated targeted listsPrint CampaignGolfGolf DigestPromotionsJaguarsMich Ultra Sports IllustratedTV/PRPLAYERS CampaignThe China Travel Channel
Digital Agency Website Management
www.Florida-Golf.org
Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email MarketingDaily Maintenance & Optimization of CampaignsMedia Research & AnalysisGeo-Targeted, Local Search StrategiesRetargeting CampaignsDisplay, Blog, Rich Media & Mobile Advertising Social Media PagesSocial Media GuidelinesSocial Media Monitoring
Responsive Design
28% of all visitors access site utilizing mobile devices
Florida's First Coast of Golf 2012-13 Website Awards
2013 Flagler Awards Winner
2012 - Adrian Award
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2011 - 12 Total = 6412012 - 13 Total = 2,353 +267%
Click Through Comparison YTD October - May
Ocean Links Total = 788 Oak Marsh Total = 698
Click Through Comparison YTD October - May Ocean Links & Oak Marsh
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VISIT FLORIDA BLOG
MET GOLFERNovember/December 2013 - 4 Pages of edit - 92K circulation
Golf Magazine January 2014
Golf Magazine January 2014
GOLF Magazine - January 2014
New York Daily News April 14-20, 2013
8 Full Page/4C AdsInclusion in a weekly email blastName/logo/link on contest pageTotal Media Value = $529,000Impressions = 14,616,672
EXTRAGOLF.AT Summer 2013
Dad's A Golf Star - ResultsCincinnati, Ohio 103.5 FM Classic Hits
121 recorded promos71 live liners191 streaming recorded promos15 live promotional giveaway lines30 social media post(Facebook/Twitter)2 email blastslogo & image on WGRR.comlogo inclusion on digital homepage banner
Total Media Value: $222,550Impressions: 1,055,259
MEDIA VALUE 2012-2013
Family Friendly link on Florida's First Coast of Golf's website
International Efforts
:30 Spot Television CampaignTarget: Drive MarketOrlando, Tampa, Tallahassee, Savannah & Hilton HeadAiring 190 spots on PGA TOUR broadcasts Saturday & SundayCampaign run time: February 2 - March 24, 2013Objective: To generate interest in travelling for multiple nights to region the week of May 6-12, 2013CTA: Drive users to landing page www.theplayerschampionshiptravel.comFinancial partners are Florida's Historic Coast, Visit Jacksonville and Florida's First Coast of Golf
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Welcome to THE PLAYERS
Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning
In Closing