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Olympic sponsorship pitch for Canadian Sailing Champions.
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A Short Plan
1. Hello. We’re Kula.
2. Sailing, Branding, and ROI.
3. An Opportunity to Lead.
4. Your Questions. Our answers.
Hello. We’re Kula.
We are one of Canada’s top ranked 470 sailing teams.
We are a young team.
We like oceans, speed, creative thinking, and new sailing technology. We have raced our boat everywhere from Miami to Thailand.
A little more about us.Members of the 2010 Canadian Sailing Team.
Placed 3rd in North American Championships.
Placed 15th in the World Cup Miami ORC.
Sponsored by the C.Y.A. and Sport Canada.
And. . .
We are two athletes on our way to the biggest competition on the planet. . .
Now, why bother you?Because you are...
A company with sport products.
A company whose customers sail or watch sailing.
A good corporate citizen with a love for sport.
Canada. The planet. Meet your company.
Over 1 billion people will watch the 2012 Olympics.
But only a handful of individuals will actually contribute to making this global phenomenon happen.
At London 2012, be more than a spectator. Take your place alongside the world’s biggest
And in the next 10 minutes
You’ll learn how you might just have your own official Olympic team.
At a really fair and un-Olympic cost.
But first, who reallywatches sailing?
Not a high profile sport like track and field.
But sailing can be used to target business leaders, decision makers, and other high profile, affluent, urbane,ocean-loving people.
Demographic
Typically, males aged 35-55, well-educated, affluent, and influential. 25% earn 70k per year; 75% earn over 75K per year.
They just don’t watch sailing. They follow it online, buy boats, take lessons, buy special sailing watches (from Rolex), and harass us at sailing events.
What will Kula do? Help you connect with your customers through their passion for sailing.
Boost your corporate image and raise awareness of your company’s mission.
Refresh staff morale and reinforce your company’s identity with the pride of having
What else will Kula do? Sport is a powerful connector.
Use it to give a human face to your business.
Bring your brand promise into 3-D with a sport that matches your message.
Increase customer engagement and show authentic support for athletes by supporting
Sailing Sponsorship ROI
Sailing sponsorship often generates a higher than usual ROI
because. . .
1.) Cost of sponsorship is relatively low.
2.) Targets a highly focused audience.
ROI (con’t)BluQube, a U.K. accounting software company, boasts a 500% return on their sailing sponsorship dollars.
BMW, Mercedes Benz, Audi, Volvo, LouisVuitton, CIBC, Lexus, Sony, Puma, Telefonica, and Rolex all have been long term major sponsors.
But more than luxury. . .Sailing has worked well in B2B marketing.
Adds green to your brand.
Creates awareness of your company’s commitment to renewable energy.
From sails to sales.Kula doesn’t just want to have you stick a logo on our sail. And then. . .
Wait. Pray. Hope.
We want to engage, engage, engage.
Kula gives you aninsider pass. . .Kiosk at World Cup Sailing Events.
Online media to promote and build interestin our story.
Tie in with our social media campaign.
Traditional media and P.R.
Close ties to Yacht Clubs.
Online CommunitiesWebsites like Sail-TV supplement a lack of traditional TV coverage.
Sailworld.com receives 3 million hits per month. In Australia alone.
6.4 million searches for “sailing” on Google last month.
Over 30 podcasts on iTunes, including official the Volvo sailing news podcast.
Sailing and your brandSailing makes sense for companies involved in renewable energy.
It harnesses the power of nature, working with currents, wind, and human technology to achieve success.
It is clean, efficient, and requires tactical skill and a respect for natural forces.
So why us?We see our ambition, your company’s values, and our sport as a positive movement in the world.
We are young. Our biggest wins are still to come.
Invest in us now. And lets build a story and brand partnership.
In sum,Kula can help your company. . .
1.) Make your B2B marketing more effective by growing awareness of your company with future prospects.
2.) Bring your brand promise to life.
3.) Reinforce your company’s identity with your own official Olympic team.
What we needWe are asking for a large corporate sponsor to invest $150,000—a frugal, but workable budget that will allow us to hire a coach, and train at the elite level.
Your support will. . .
Show your dedication to young Canadian athletes by providing authentic corporate stewardship.
Gain local, national, and international awareness of your company as a local and global citizen.
Our concrete deliverablesProfessionally written SEO Optimized Blog
Tax deduction
Professional P.R. Services
Social Buzz
On-going Market Research
Our concrete deliverables (con’t)
Personal Brand Ambassadors at ISAF World Sailing Cup Events
Invest Now and Save Later
Team Building
Naming Rights
Logo on Sail and Boat
