Ole Miss Ad Club Presentation

  • Published on

  • View

  • Download


Here's the deck used to warn the Ole Miss Ad Club members from joining a stodgy full service agency and join the revolution


<ul><li> 1. Ole Miss Ad Club Presentation 4.7.08</li></ul> <p> 2. Southern Growth Studio</p> <ul><li>Clients call on the Southern Growth Studio when they are ready to leap, create new markets, or redefine the marketplace with a new product.</li></ul> <p> 3. What Southern Growth Studio Does</p> <ul><li>Southern Growth Studio is the only company in the Mid-South to blend brand marketing and product innovation.</li></ul> <ul><li><ul><li>Delivers a unique fusion of creative talent and business analysis to commercialize ideas, products, and services. </li></ul></li></ul> <ul><li><ul><li>Validates ideas, concepts, and plans that have the power to create markets and eliminate those that are not worth growing. </li></ul></li></ul> <ul><li><ul><li>User experience, utility, useful content, clusters of play. </li></ul></li></ul> <ul><li><ul><li>Why?</li></ul></li></ul> <p> 4. Missing word? </p> <ul><li>One dollar for the keen mind who will raise their hand and shout out the missing word.</li></ul> <p> 5. Advertising </p> <ul><li>We tell prospective clients that the last thing we want to do is to sell you an ad. </li></ul> <ul><li>Why say such a thing?</li></ul> <ul><li><ul><li>Dare to guess?</li></ul></li></ul> <p> 6. Clutter? 7. Broken model?</p> <ul><li>Pick one </li></ul> <p> 8. Context: Post-industrial warp speed layers of information and interests 9. Content = Context, a test Listthreeimages from last slide </p> <ul><li>___________ </li></ul> <ul><li>___________ </li></ul> <ul><li>___________ </li></ul> <p> 10. Heretic or realist? You decide. </p> <ul><li> Advertising is the tax you pay for unremarkable thinking. </li></ul> <ul><li> Google can advertise better than the best agency. </li></ul> <p> 11. Bands doing better than many brands </p> <ul><li> If you just stood up in a crowd and said your storyI came home, and this girl I was dating wasnt there, and I was wondering where she wasits not interesting, but give it a melody, give it a beat, build it all the way up to a haircut. Now people pay attention.Jack White </li></ul> <p> 12. Why? The chopping block.</p> <ul><li>Unlike the Record Companies, bands make a point to stay in touch with their audience. </li></ul> <ul><li>Audience is, and always will be, the chopping block. </li></ul> <p> 13. Audience now own the experience. </p> <ul><li>Control: people choose content and medium. </li></ul> <ul><li>Class: people expect usable, useful products from ethical companies who strive to innovate for the better. </li></ul> <ul><li>Connect: people want to play with brands, have a say, interact, mash up, syndicate, and opine. </li></ul> <ul><li>Choice: consumers and business audiences will not tolerate poorly designed products, weak services, or lacking insight, relevance, and delight.</li></ul> <p> 14. Shift in media </p> <ul><li>Push </li></ul> <ul><li>Pull </li></ul> <ul><li>Connect with clusters </li></ul> <p> 15. So, why do brands matter? </p> <ul><li>Why do brands matter in this mashed up, post-industrial, post-post-modern landscape that is half digital and half physical?</li></ul> <p> 16. Drucker as prophet </p> <ul><li>We are now living into the wise insight that Peter Drucker proclaimed years ago: </li></ul> <ul><li><ul><li> Business has only two functions--marketing and innovation.</li></ul></li></ul> <ul><li><ul><li>Lets look at some recent examples of brand turnarounds or strong launches thanks to marketing and innovation. </li></ul></li></ul> <ul><li><ul><li><ul><li>Key words: useful, usable, play.</li></ul></li></ul></li></ul> <p> 17. Products + Community = Cool 18. Products &amp; widgets as marketing 19. Play: mixing media interactions 20. Usability: respect the audience 21. Transformations make money 22. 16 quarters of consecutive growth 23. Uploads, ratings, and participation 24. Join the conversation: http://www.facebook.com/group.php?gid=8028397740 25. READY TO GROW? Contact the Growth EngineMichael Graber | Managing Partner 662.236.8030 | michael@southerngrowthstudio.com</p>