Workplace Branding Strategy

CreatingAdded Value

Clive WoodgerSCG London

Company Image Development Organisation Culture Sustainability & Social Responsibility Case Study

WORKPLACE BRANDING STRATEGYAgenda

STRATEGIC CONSULTING GROUP

International Strategic branding anddesign consultancy.

13 years … 60+ Russian managements

We work in the retail, financial, real estatesectors by creating

OUR CLIENTS INCLUDE

COMPANY IMAGE DEVELOPMENTFirst Choice Tenant

COMPANY IMAGE DEVELOPMENT

Who are you? Desired profile and reputation Differentiation

Activities … Values … Ethos …Attributes

Creating a first choice perception foryour target audience

people … signatures … feel … environmentcommunication

COMPANY IMAGE DEVELOPMENTDo what you say you are doing

Services … Values … Ethos

Image for clients and visitors

COMPANY IMAGE DEVELOPMENTConsistency! external and internal audiences

Reality for management and staff

COMPANY IMAGE DEVELOPMENTWhat do you want to be? … ‘Attributes’

Successful

StableSecure

Professional Accessible

Leaders

Inspiring

Dependable

Innovative

ExclusiveReassuring

Friendly

Fun

Caring

Open

Unique

Corporate

Special

Creative

Challenge - long term sustainability … relevance

COMPANY IMAGE DEVELOPMENTFirst Choice Tenant ‘corporate’

COMPANY IMAGE DEVELOPMENTFirst Choice Tenant ‘creative’

ORGANISATION CULTUREFirst Choice Employer

Workplaces that... Attract… Engage… Motivate… Inspire

‘Our people make the difference’

ORGANISATION CULTUREFirst choice employer?

Workplace Facilities that achieveoptimum performance and wellbeing

ORGANISATION CULTUREFirst choice employer?

interaction … teamwork…collaboration … spontaneity

…socialising … focus …… flexibility … creativity

SUSTAINABILITY & SOCIALRESPONSIBILITY

First Choice for People and Planet

Workplaces that embrace ‘new values’ Planet People Profit

Optimising not maximising!

SUSTAINABILITY & SOCIAL RESPONSIBILITY

Sustainability Environmental Social Ethical

SUSTAINABILITY & SOCIAL RESPONSIBILITYGreen Buildings – workplace conversions opportunities

Renovating / adapting / refreshing existing buildings Graphic led … flexible, cost effective upgrades Instant Brand worlds and environments

Graphics … décor … lighting ….

Updating sterile un-rentable offices Easy updatabilitylow cost, flexible, energy efficient

SUSTAINABILITY & SOCIAL RESPONSIBILITY

Creating workplaces with a soul andas a community asset

Positive interaction & local facilities

THANK YOU