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oDesk®, the world’s largest and fastest-growing online workplace, releases its Fall 2012 Online Work Survey, conducted by independent research firm Genesis Research Associates. The global study of 2,839 businesses that have hired online captured experiences and predictions regarding hiring and the future of work. Findings reveal a belief that “the majority of contractors will be working online by 2020.” For full survey details, including an infographic, please visit: https://www.odesk.com/info/Fall2012OnlineWorkSurvey/ The study’s key findings also indicate that: • 58% of respondents plan to at least double their spending on online workers in 2013 • 94% agree with the statement: “Within 10 years, the majority of businesses will have blended teams of online and on-premise workers” • 95% agree that in the future, getting hired will be “more dependent on having the right skills than on location” • Three-quarters say it would have been difficult to hire a local, on-premise worker to fill the need for which they hired their online worker
Citation preview
Online Work Survey: Fall 2012 Global Results
Conducted by Genesis Research
Associates
Methodology
• Survey was conducted by independent research firm Genesis Research Associates and commissioned by oDesk
• Objective: Understand the evolution of hiring and staffing on a global scale, among businesses hiring online
• Fielded online in fall 2012 and released in October 2012
• Audience: Businesses that recently hired online workers on oDesk
• N = 2839 Global
• Sampling error: +/- 1.8 points globally
2
Agenda
• How important is talent to a business’ success, and how painful is it to access?
• How does online hiring compare with traditional hiring?
• What is the economic impact of online work?
• What kinds of businesses use online workers?
• What is the future of online work?
3
A quick primer on online work
• Any skill that can be done on a computer• Tech, design, legal, admin, translation,
etc.
• Simulates working in an office • Except that work is done in an online
workplace so it can be anytime, anywhere
• Relationship-based, quality work• Directly managed, 1:1 work
4
How important is talent to a business’ success, and how painful is it to access?
5
Businesses need talent, but say traditional hiring is painful
6
43%
47%
90% say access to talent is important
Very impor-tantCritical
28%
42%
70% agree traditional hiring methods are
painful
AgreeAgree strongly
9) How important to your business success is the ability to hire people with the right skills when you need them?Base (total respondents): 2839
10A) How much do you agree or disagree with each of the following statements?
“Traditional methods of hiring and staffing are painful”
Base (total respondents): 2839
Why is traditional hiring difficult? Talent scarcity is almost on par with cost
7
Not flexible
Time it takes
Hard to find talent
Expense/cost
17%
20%
30%
33%
Factors contributing to the difficulty of hiring on-premise
(Distributed out of 100)
29D) Please distribute 100 points across this set of 4 issues to indicate how much each one contributes to the difficulty of hiring on-premise workers.Base (total respondents): 2839
“It's extremely difficult to find qualified, skilled people in the UK for our operation.” – UK
“My animation project was stalling because of the lack of talent in my city.” – U.S.
They already believed traditional methods weren’t working
8
Yes64%
No36%
11) At the time when you first found out about online workplaces (like oDesk), were you actively seeking a new way to hire?Base (total respondents): 2839
Actively looking for a new way to hire when they found out about online work
How does online hiring compare with traditional hiring?
9
76% say online work helps solve the talent availability dilemma
10
Agree strongly
Agree Neutral/No opinion
Disagree Disagree strongly
34%
42%
15%
8%
1%
Online Workplaces Enable Businesses to Choose the Best Talent Instead of Settling for What’s Available
Locally
10C) How much do you agree or disagree with each of the following statements? “Online workplaces (like oDesk) enable me to choose the very best talent for my needs instead of having to settle for whatever talent is available locally”Base (total respondents): 2839
Online Hiring is MUCH faster
11
Online worker On-Premise worker
2.8
23.9
Median Days to Hire
18) How long does it typically take to hire an online worker? Please estimate how much time usually passes between when you first start looking for someone to hire and when the new worker is officially hired and under contract.Base (total respondents): 283929A) How long does it typically take to hire an on-premise worker? Please estimate how much time usually passes between when you first start looking for someone to hire and when the worker is on-board and starting to work.Base (total respondents who have hired on-premise workers): 1286
“There is a great ease of hiring an online worker vs. in-person. Not only is the time to interview lessened, you can try out the services quickly and determine if there is a fit for the position quickly.” – U.S.
Online is “easier” and “less stressful” than on-premise
12
68% say on-premise hiring is more stressful
82% say online hiring is easier
40%
53%
28%
29%
Much more Somewhat more
30) In general, how would you compare hiring on-premise workers versus hiring online workers?Base (total respondents who have hired on-premise workers): 128631) In general, how would you compare hiring on-premise workers versus hiring online workers?Base (total respondents who have hired on-premise workers): 1286
Online work helps overcome traditional hiring challenges
13
62% say can find specific skills that would be difficult to find locally
67% say allows me (or my in-house staff) to focus on higher-level skills
72% say faster hiring
72% say provides more flexible staffing (scalable for variances in business needs)
22%
20%
18%
19%
40%
47%
54%
53%
Importance in Decision to Hire Online Workers
Very important Important
14) How important were each of the following in your decision to hire online workers?Bases (total respondents): More flexible (2056), Faster (2041), Higher-Level Skills (1907), Find Specific Skills (1760)
A bold prediction:
By 2020…the majority of contract workers will be working online (86%)*
14
33) Please indicate how much you agree or disagree with the following statement about business.Base (total respondents who had an opinion): 2142* Percentage corresponds to those who agree out of respondents who had an opinion
What is the economic impact of online work?
15
Online work expands the labor market: Only 17% would have hired locally
16
What Would Have Done if No Appropriate Online Worker
Not sure
Done something else
Delayed/canceled project
Worked extra hours
10%
16%
21%
37%Hired on-
premise
worker
17%Something
else83%
20) Thinking about the most recent time that you hired an online worker, if you had not found an appropriate online worker, which of the following best describes what you most likely would have done?Base (total respondents): 2839
Hiring workers from anywhere is seen as good for their own country’s economy
17
Agree Disagree
72%
28%
10K) How much do you agree or disagree with each of the following statements? “The fact that businesses like mine have the ability to hire workers from anywhere in the world is good for my country's economy.” Results shown among those who have an opinion. Base (total respondents who had an opinion): 1953
“By hiring workers abroad we are able to create new projects and products that in turn help our economy out. We have grown to be able to pay employees locally as well.” – U.S.
Online workers are considered long-term team members
18
Role of Online Workers in Respondents’ Companies
Outsider31%
Staff/team69%
Long-term84%
Short-term16%
27) Do you consider online workers part of your staff/team or are they outsiders?Base (total respondents): 2839
28) Do you try to build long-term relationships with individual online workers, or do you just hire whoever is available at the time to fill your short-
term needs?Base (total respondents): 2839
“One of my online workers has proven to be so knowledgeable and skilled that I deputised her to run my staffing requirements including hiring, coaching and training. She lives 10,000 miles away and I have never met her!” - UK
In choosing workers, quality trumps cost
19
33% say education
49% say skills test scores
66% say references
70% say portfolio
72% say pay rate
78% say star ratings
82% say past work experience
6%
11%
19%
25%
21%
26%
32%
27%
38%
47%
45%
51%
52%
50%
Importance in Choice of Which Online Worker To Hire
Very important Important
15) And, how important are each of the following issues to you when you choose which online worker to hire?Base (total respondents): 2839
What kinds of businesses use online workers?
20
About half are suburban or rural
Urban area Suburban area Rural area
52%
37%
11%
Company Location
39) Which best describes your company's primary location?Base (total respondents): 2839
“I was living in a small community at the time with a limited talent pool. Commuting from a city was possible, but would have consumed too much time. So using remote workers was very desirable.” – US (Bay Area)
21
Most say they are “start-ups”Consider Themselves “Technology Companies”
Not a start-up
42%Start-up58%
41) Do you consider your company a start-up?Base (total respondents): 2839
“Quite simply I've been able to realise my dream and vision for a startup company. Without [online work] this wouldn't have been possible.” - UK
22
Almost 90% see online workers as a competitive edge
76% say "Online workplaces let me choose the best talent"
88% say "Online workers make me more competitive in general"
34%
40%
42%
48%
Strongly agree Agree10E) How much do you agree or disagree with each of the following statements? “Access to online workers makes my company more competitive in general”Base (total respondents): 283810C) How much do you agree or disagree with each of the following statements? “Online workplaces (like oDesk) enable me to choose the very best talent for my needs instead of having to settle for whatever talent is available locally”Base (total respondents): 2839
“…made my business possible to function and compete with large corporations.” – U.S.
23
Online work grows businesses faster
80% say "Online workplaces help businesses grow revenues
faster"
85% say "Online workplaces help launch products faster"
33%
40%
47%
45%
Strongly agree Agree
10I) How much do you agree or disagree with each of the following statements? “Online workplaces (like oDesk) are helping businesses like mine to launch products or services faster”Base (total respondents): 283910H) How much do you agree or disagree with each of the following statements? “Online workplaces (like oDesk) are helping businesses like mine to grow their revenues faster”Base (total respondents): 2839
Without my contractors I would not have been able to grow my business so quickly - UK
24
Online workers seen as a long-term business strategy
Temporary solution
16%
Long-term strategy
84%
26) Which of the following best describes how you feel about the role of online workers in your business?Base (total respondents): 2839
“It's the old adage, work smarter not harder. I noticed my business grow exponentially when I hired others to do work.” - UK
25
What is the future of online work?
26
Businesses are hiring about 3 online workers per year average
1 2-3 4-5 6-10 >10
17%
31%
22%
16%14%
Total Hired Past 12 Months
3) In total, how many online workers have you hired in the past 12 months (either through oDesk or any other way)?Base (total respondents): 2839
27
What do they need help with?
Customer service
Professional services
Administrative/clerical
Networking/IS
Sales or marketing
Writing or translation
Design or multimedia
Software development
Web development
5%
5%
8%
9%
13%
17%
24%
32%
37%
Skills Most Difficult to Find Locally
32) Which types of workers do you think are most difficult to find in your local area?Base (total respondents): 2839
TechNon-tech
28
Rapid adoption: 2/3rds hired for more than one skill, 2/3rds within 3 months
1 Type32%
>1 Type68%
Online Hire History
<1 wk
1-4 wks
1-3 mos
3-6 mos
6-12 mos
>1 yr
11%
28%
26%
15%
10%
9%
How Long After 1st Hire to Hiring Different Skill
17) Have you hired online workers with different types of skills, or have you only hired one type of online worker?Base (total respondents): 2839
17A) About how long after you hired your very first online worker did you first hire an online worker with a different skill set?Base (total respondents who have hired more than 1 type of online worker): 1928
29
High demand: 95% plan to increase or maintain online hiring
More63%
Fewer5%
Same number
32%
Next Year vs. Last Year – Number of Online Hires
19A) Do you expect that you will hire more or fewer online workers in the next year than you did in the past year?Base (total respondents): 2628
30
Most expect to increase spend on online workers in the next year
Of those spending more, 58% say they’ll spend at
least twice as much
About 25% more
50%-75% more
2x
>2x
13%
28%
25%
33%
More71%
Less6%
Same amount
23%
19B) In total, do you expect that you will spend more or less on online workers in the next year than you did in the past year?Base (total respondents): 262819C) As compared to your spending in the past year, how much more do you think you will spend on online workers in the next year?Base (total respondents who will spend more in the next year on online workers): 1868
94% say they’ll spend the same or more
31
By 2015, most expect at least 50% of their workforce to be online
More than 75%
About 75% About 50% About 25% Less than 25%
None
24%
16%
24%
16%19%
1%
Percent who say at least half their workforce will be online in 2015
19D) In 2015, what percent of your company's workforce do you estimate will be online workers?Base (total respondents): 2628
32
Predictions
• “In the future, hiring will be more dependent on having the right skills than on location” (95%)
• “In 10 years, most businesses will have blended teams” (94%)
• “In the future, new employees will bring online workers as part of their own work teams” (91%)*
33
33) Please indicate how much you agree or disagree with each of the following statements about business.Base (respondents who had an opinion): Right skills (2507), Blended Teams (2407), Bring Online Workers (2096)* Percentages on this slide correspond to those who agree, out of those who had an opinion