1. Social media for Internal Communications Samuel Driessen, Information Architect Jan van Veen, Manager Internal Communications Congress Intranet 2010

2. Corporate Profile

• Oc today:

• • 21,500 people worldwide

• • Annual revenue 2009: 2,648 Billion

• • Net Income 2009: - 47,134 Million

• • Worldwide distribution in 90 countries

• • Direct sales and services in 30 countries

• • 10 R&D-sites in 9 countries

3. Oc Product & Services Document Printing Office Systems Printroom Systems Production Printing TransPromo Systems Graphic Arts Systems Wide Format Printing Systems Imaging Supplies Technical Document Systems Display Graphics Systems Oc Business Services

4. Employees 23% 20% 30% 7% 10% 10% Finance & other M&L R&D Business services Service Marketing and Sales

5. Oc around the world

6. Life before the crisis

• We dont remember, but it looked something like this

7. Crisis!

• Decline in sales USA from September 2007

• First lay-offs Q1 2008

• Full crisis hits NL September 2008

• Total headcount reduction 2.350

• Severe cost cutting measures

• Budget down from 350.000 to 5.000 Euro

• Intranet development and roll-out stopped!

8. Life after the crisis

• All we had left was our creativity

• How to reach everyone?

• How to prepare for the external social media revolution?

• Our decision: use social media for internal communications

9. What did we introduce?

• Improved news service on our intranet

• Rumorbuster

• Wikis

• Blogging

• Idea Management

• Microblogging

• Social bookmarking

• OcTV

10. Improved news service intranet

11. Rumorbuster

12. Oc TV

13. Wikis

14. Blogs

15. Idea Management

16. Microblogging

17. Social Bookmarking

18. Lessons Learned

• Money is not the issue

• Organization is the issue!

• You can start bottom-up

• Consumerization of IT

• Cross-functional approach (Communications & IM)

• Where do I share and store my info?

• • Information Architecture

• • Did we teach people to be a knowledge worker?

• Culture > Ask questions

• Social Media Guidelines

• Security

• Social media lab

19. Questions?

• [email_address]

• http:// twitter.com/driessen

• [email_address]

• http://twitter.com/janvanveen

20.