DIGITALLY YOURS.

Barack Obama’s usage of SOCIAL MEDIA

Made by: Kanika Agarwal MAJM Sem II

SOCIAL MEDIA MADE A MARK IN 2012

According to Digitalbuzz Blog,

Facebook has grown to more than 800 million active users, adding more than 200 million in a single year.

Twitter now has 100 million active users

LinkedIn has over 64 million users in North America alone.

Why only Social Media? Democracy strives through Voluntary

civic engagement. From voting, contributing to the

campaign, or volunteering for a political campaign.

America’s non compulsory voting system-a problem.

Important for political candidates to enthuse people to come out and vote.

‘How’ Target Audience was Identified

Consumer marketing was used to target individuals with

customized information to their predicted interests.

Political communication to viewers was based on data collected about them.

Records of consumption habits helped the campaign make predictions about people based on statistical models. People received messages tailored close to their beliefs .Marketing based on consumer data also enabled effective grassroots organizing through the website(www.barackobama.com)

Target Audience Continues…

Data gathered from the website indicated who the most dedicated constituents were.

The website tracked how often person visited and when.

The campaign team then targeted and encouraged activists in contested, winnable areas, such as through the website program Neighbor-to-neighbor.

All of his policies were made available online, and updates were sent to the subscribers of his political party.

Fundraising is necessary:Yes ,they Can

Money makes all the difference.

Most expensive race yet-$6 Billion in costs(Including two campaigns and money spent by other groups)

Political Advertisements and Public Relation activities-expensive.

From the $1.08 billion that the Obama campaign raised, only $95.1 million was spent on paying professionals. Romney’s team raised $1.13 billion and spent a mere $48.0 million on payroll.

Reddit: I am coming. The first presidential

candidate to appear on Reddit, the massive popular social networking site.

Vote till the polls are closed in one state after the other.

Be in line, even if the polling stations are closed.

Barack Obama: Fast and Furious Announced candidacy for Re Election on 4th

April,2011.

Announcement made through an online video “It begins with us.”

Campaign began accepting donations on the day of announcing his candidacy.

In the first 24 hours, 23,000 donations of $200 or less were made.

Online tools used in the US Elections Campaign.

Developed new online tools for 2012, including a program called Dashboard(Virtual Office)

Software have given the Obama a tiny edge. Apps include sophisticated analytics programs like Dreamcatcher, a tool developed

to"microtarget" voters based on sentiments within text.

. The Neighbor-to-Neighbor tool on (My.BarackObama.com), allowing the Obama

Supporters reach a large number of people in a short time in their own community, which in turn led to campaign rallying for more Obama support.

Online communication led to Obama supporters engaging in social activities such as signmaking and door-to-door petitioning for Obama support, as well as simply discussing their opinions about policies and issues they supported along with Obama.

As described by campaign adviser Steve Spinner, the campaign grew "from zero to 700 employees in a year and raised $200 million. That’s a super-high-growth, fast-charging operation."

FEW EXAMPLES.

The Posts and the Pictures updated at the time of US

Presidential Elections.

“Four More Years”-Tweet By Barack Obama

On 7th Nov,tweet came at 8:20am GMT,had 507,745 Retweets, among favorites 173,028 times.

The most popular tweet ever, topping a message from singer Justin Beiber.

The most tweeted about event, with some 31 million poll related posts.

Social Networks have emerged as key tools

A FACEBOOK POST: Let’s keep these two in the White House. Here’s how you can help: 

http://ofa.bo/fxRQRF

Masses preferred the first thought.

A PICTURE POSTED ON THE INTERNET BY MITT ROMNEY

Playing with words can never help you to win an election .Do something to spread

the word.

AN ACTION HAS AN EQUAL AND OPPOSITE

RXN

BARACK OBAMA AND SOCIAL MEDIA

On Nov,7TH 2012,Obama thanked the supporters and voters.

Electoral College Vote 332-206Built on the foundation of 813 field offices. And 10000 neighbourhood teams2.2 million volunteers,1,793,881 voters

registered.150 million calls made and doors knocked

on .4,454,270 Donors who made 15,133,184

donations.

THANK YOU