MARKETING PRESENTATION

MARY DIVYA AVRIL RODRIGUES RUPESH SURADKAR

BRAND NAME – “ O- LIP”

TAGLINE: “SPREAD THOSE LIPS”

SEGMENTING

• STUDENTS ( BRIGHT COLOURS )• WORKING WOMEN ( LIGHT COLOURS )• ALL OTHER WOMEN ( TRANSPARENT OR

COLOURFUL GLOSSES)

TARGETING

• STUDENTS ( BRIGHT COLOURS )• WORKING WOMEN ( LIGHT COLOURS )• ALL OTHER WOMEN ( TRANSPARENT OR

COLOURFUL GLOSSES)

POSITIONING HIGH MUTLIPURPOSE FUNCTIONS

LOW MULTIPURPOSE FUNCTIONS

LOW FASHIONABLE

HIGH FASHIONABLE

• O - LIP • CARGO COSMETICS

• ECO LIPS

• NVEY

MARKETING MIX

PRODUCT LIGHTENING FACTOR HEALTH FACTOR ( SOOTHENS IRRITATION & SKIN DAMAGE )

SPF PROTECTION

HYDRATION FACTOR

PLACE SPA’S & HEALTH CLUBS COSMETIC STORES BEAUTY PARLORS LIFESTYLE RETAILERS

PRICE Rs. 199 – Rs. 499

PROMOTION BUY 1 GET 1

FREE SAMPLES

FASHION SHOWS

SPONSORS

VIRTUAL MAKEUP

THANK YOU