3D-ing: Entrepreneurship and Innovation through Virtual

WorldsPresentation at ProViWo

Nordic VW NetworkDecember 2010

www.nordicworlds.net#NVWN

Overarching Project Objectives

• To explore how entrepreneurs and To explore how entrepreneurs and SMEs globally use and could use SMEs globally use and could use VWs to improve competitiveness VWs to improve competitiveness

• To create a Virtual Center for VW To create a Virtual Center for VW Entrepreneurship & InnovationEntrepreneurship & Innovation

NVWN• Project Team of 9 Partners

• Interdisciplinary: Communication, Design, Economic Geography, Entrepreneurship, Information Technology, Innovation, Strategy

• International: Denmark, Finland, Iceland, Norway, Sweden, USA

• Interorganizational: Academia, Industry, Public Sector• Timing: March 2010 to February 2012• Total budget approx. USD 1 mln

• Nordic Innovation Center: USD 500,000• Co-financing by partners: USD 500,000

5 evolving project areas5 evolving project areas

1. Next practices in entrepreneurship through virtual worlds

2. Innovation by virtual world platform providers3. The future of virtual worlds4. Postcards from the Metaverse edited book5. Virtual center for entrepreneurship

Co-creation and user innovation in VWs

Teigland et al 2010, Helms et al 2010Teigland et al 2010, Helms et al 2010

Co-creating a Co-creating a service with users service with users from across the from across the

globeglobehttp://www.youtube.com/watch?v=2kMNWBU1Yb8 JVWR 2010 JVWR 2010

Some participant comments

Experiencing the environment: “…it looks good you have the ocean you have all the warm good feelings and even though I’m not used to running around in warm areas like this you get really good feelings that made me motivated…”

“I remember it pulled for me some memories of actually running, the last time I was actually running on the sidewalk or through my neighborhood.”

Discussing the ability to exchange knowledge:“I think, the group had many ideas that inspired, too.”

“I was able to tell about a new trend where a handful of people started running, which today gathers several hundreds each week”

Some participant comments

Designing your avatar:“I’m currently in my work avatar, which is an extension of my professional life and when I show up in SL with this avatar I’m a representative of my company and therefore I adjust what I’m saying and doing accordingly. While during the workshop I showed up with my personal avatar, that I use for volunteer efforts in SL for not-for-profit organization. So, I think I adjusted my behavior just a little bit, by being a little bit less worried and more relaxed about just meeting people without being under a particular pressure to make a lot of sense.

Remembering the experience:“I remember being here, the colors, the layout, the tables, the decision board, I remember you, I remember wearing those tennis shoes, the shorts, t-shirts, I have all of that as part of memories set about the all issue, running.”

Enhancing knowledge creation through VWs

Nonaka & Toyama 2003, Teigland et al 2010Nonaka & Toyama 2003, Teigland et al 2010

ImmersionAvatar design

Multi-modal

communication

Interactivity &

Archiving

Under second round reviewUnder second round review

The rise of Avapreneurs (avatar+entrepreneur)?The rise of Avapreneurs (avatar+entrepreneur)?

Global marketsGlobal marketsMicropaymentsMicropaymentsMicroemployees Microemployees

Teigland 2010, JVWR Teigland 2010, JVWR

Postcards from the MetaversePostcards from the Metaverse• E-book by leading-edge voices from diverse backgrounds E-book by leading-edge voices from diverse backgrounds

on how they imagine the future immersive internet will on how they imagine the future immersive internet will shape or misshape society, politics, and economyshape or misshape society, politics, and economy

• Collection of short thought-provoking piecesCollection of short thought-provoking pieces• Confirmations by Boellstorff, Castranova, O’Driscoll, Confirmations by Boellstorff, Castranova, O’Driscoll,

Wellman among several othersWellman among several others• 300 word abstract due March 1, 2011300 word abstract due March 1, 2011

• CFP on our blog, www.nordicworlds.netCFP on our blog, www.nordicworlds.net

Virtual center for entrepreneurshipVirtual center for entrepreneurship

““Under construction”Under construction”All ideas welcome!All ideas welcome!

• Hope for strong Nordic, but also broader Hope for strong Nordic, but also broader European and non-European participationEuropean and non-European participation

• Knowledge sharing, including "lessons learned" Knowledge sharing, including "lessons learned" by practitionersby practitioners

• Innovation and experimentationInnovation and experimentation

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin Teiglandrobin.teigland@hhs.serobin.teigland@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteiglandeteigland

www.nordicworlds.net www.nordicworlds.net RobinTeiglandRobinTeigland

Photo: Lindholm, Metro

Photo: Nordenskiö

ld

Photo: Lindqvist

If you love knowledge, set it free…

Join us in unveiling the 3rd Industrial

Revolution!www.nordicworlds.net

7 Work Packages

March 1St 2010 - February 29th 2012

Work Packag

eWP Title

WP Coordinatin

g Organization

WP Supporting Academic

Organization

WP Advisor Organizatio

n

WP 1 Nordic VW Network SSE Roskilde

WP 2 Best Practices in VW Innovation Univ of Turku

Iceland Academy of

ArtsTEKES Silver

WP 3Best Practices in

VW Entrepreneurship

Roskilde Agder MindArk

WP 4Future of

Entrepreneurship and Innovation in

VWsSSE Roskilde TEKES

WP 5Virtual Center for Entrepreneurship and Innovation

Agder SSE TEKES

WP 6 Communication Uppsala Univ of TurkuWP 7 Project

Administration SSE Uppsala

An international and interdisciplinary team

Sweden • Stockholm School of

Economics, Center for Strategy and Competitiveness

• Associate Professor Robin Teigland• Assistant Professor Göran Lindquist• Research Associate Eilif Trondsen• Research Assistant Serdar Temiz

• Stockholm University• PhD student Hanna von Schantz • PhD student Elia Giovacchini

• Uppsala Univ, CIND - Centre for Research on Innovation and Industrial Dynamics

• Professor Dominic Power• MindArk AB

• Christian Björkman, Chief Marketing Officer

• Per Jonasson, Director of Special Projects

• Silver Design AB• Ulf Berlin, CEO• Patrick Geuder

Denmark• Roskilde Univ, Dept of Comm,

Business and Info Technologies• Professor Sisse Siggaard Jensen • Assistant Professor Lisbeth FrØlunde

Finland• Univ of Turku, Institutions and

Social Mechanisms• Professor Antti Ainamo • Dr. Titiana-Petra Moldovan

• TEKES • Development Manager Riku Mäkelä

Iceland• Icelandic Academy of Arts

• Director Fashion Dept Linda Björg Arnadottir

Norway• Univ of Agder, Center for

Entrepreneurship• Professor Jan Inge Jenssen • PhD Student Björn-Tore Flåten• PhD Student Ahmad Alaraj