NVTC Real World Success in Social Media - Network Solutions Case Study

©2011 Network Solutions, LLC

Real-World Success with Social MediaPresented by Shashi Bellamkonda

January 25, 2011

NVTC Social Media Committee Event


NVTC : Real-World Success with Social Media January 25th 2011 2

Building a Positive Image Online with Social Media

Goals:Connecting with customersCommunity OutreachWin favor and change of attitudeAudience Development



The Network Solutions Listening Post

Tools

Search

Teams Game Plan

Twitter/ Facebook Customer Service

PR/Social Media response to alerts

Respond to calls for help in forums, blogs, comments

Brickbats and Bouquets

Joint venture with Marketing & Communications, PR, Customer Support, Legal, Product Managers



Blogs = new audience Organic traffic Link back Guest posts Foster community Conversation Useful for crisis response Small Business Success

Index – bi-annual survey

Community Building through Content

Resource tip: http://www.contentrulesbook.com/ Ann Handley & CC Chapman



Influencer Outreach / Brand Efforts

• GrowSmartBiz Conference and event outreach has helped establish Network Solutions Small Business thought leadership• Opportunity to engage in conferences with Small Business and influencers• Customers who attend our conferences/ engage with us spend more•Conferences generate inbound links



2010 Outreach gets us earned media



SNCR Excellence in Online Reputation Management Award

Society for New Communications Research (SNCR) 2008 & 2010 Excellence in New Communications Award.

Prestigious awards program honoring corporations that are pioneering the use of social media and Internet communications technologies (ICT).

Award is testament to Network Solutions’ high positive online sentiment from entrepreneurs and small businesses for providing resources and tools to advance their businesses in a tough economy.

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Network Solutions featured in books



Created an online forum to provide information to merchants and customers.

Generated over 50+ blog posts, which Network Solutions team responded.

Applauded by many for use of social media in crisis management support.

Social Media Crisis Management



Through the positive mentions garnered by Social Media, Network Solutions has excellent sentiment scores.

Results: Winning Public Favor



Same factors as a business case for public relations

Media is changing – newspapers are going digital

Consumers are consuming streams

Making a Case for Social Media

Gap between a journalist and a reader is a tweet away

Ensuring Accuracy

Social Swarms

Social Intelligence

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• As new mediums evolve transfer your skills to using them

• Important to integrate across all divisions of the company

• Teach employees how to help you

• Emphasize rules with a clear social media guidelines

• Measure what your company cares about

Final Thoughts



Questions

Managing Editor:http://networksolutions.com/bloghttp://networksolutions.com/smallbusiness/http://WomenGrowBusiness.com

Personal Blogs:Technology & Social Media: http://www.shashi.nameDigital Thoughts: http://readythoughts.comRestaurant Reviews: http://www.carryoncurry.comDC public interest : http://washtrax.usInteresting PR : http://prelease.blogspot.com/

Shashi Bellamkonda

[email protected]

Follow On Twitter: @shashib