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Speaker, DateTITLE GOES HERE
CLOUD GAMING 2015READY TO LAUNCH
Phil EislerGeneral Manager, NVIDIA Cloud Gaming
2
OPPORTUNITY
NETFLIX FOR GAMES
65M
Movies Music TV Shows Games
15M 10M xxM
3
TOTAL AVAILABLE MARKET
GAME DISTRIBUTION
Source: NewZoo 2017 Forecast
Global Game Sales
TV$30B
Tablet$10B
Phone$20B
PC$40B
$100B
4
TARGET AUDIENCE Latent Gamers
Streaming Enthusiasts
Digital Families
5
Call of DutyWorld at War
Assassin'sCreed I
Call of DutyAdv Warfare
Assassin'sCreed Unity
8 GB 8 GB
40 GB 40 GB
STORAGEANXIETY
GAMES ARE GROWING
2008 2015
5x in 7 Years
6
ConsoleDownload
CloudGaming
2+ Hrs
30 Sec
PROMISE
CLOUD GAMING
Instant InfinitePlay in 30 Seconds 100s of Games Online
Tim
e to
Lau
nch
ConsoleHard Drive
CloudGaming
500GB
Gam
e St
orag
e
7
GAMECHANGER
1080P 60FPS
8
CLOUD CONSOLES
GET BETTER AND BETTER
2015 2016 2017
Kepler
Maxwell
Pascal
3x
6x
Rela
tive
Grap
hics
Per
form
ance
1.5x
9
IMAGE QUALITY
ENABLED BY PERFORMANCE INCREASES
NVIDIA GameWorks™ Special Effects
PhysX
VisualFX
OptiX
Shadows
PARTICLES DESTRUCTION CLOTHING
HAIRWORKS FLAMEWORKS
AMBIENT OCCLUSIONINTERACTIVE RAY TRACING LIGHT BAKING
PROCEDURAL SURFACES
FLEX
PARTICLE SHADOWS MOTION BLURTERRAIN TESSELLATIONSOFT SHADOWS
VXGITURF EFFECTS
10
BROADBAND PLANS
“ By 2015, 100 million U.S. homes should have affordable access to download speeds of 50 Mbps”
“ Home broadband speeds double in two years as UK overtakes EU competitors”
“ Germany is promising a national minimum of 50 Mbps by 2018”
FCC
Ofcom
11
0
25
50
75
100Korea Japan Sweden USA Russia UK Germany
TREND
GLOBAL BROADBANDDoubles Every 3 Years
Aver
age
Peak
Con
nect
ion
Spee
d in
M
bps
2012 2013 2014 2015
1080p60
720p60
Source: Akamai’s State of the Internet Reports
12
HOMENETWORKS
13
SHIELD-READY
ROUTERS
14
HOME NETWORKS
Ethernet48%
WiFi5GHz24%
WiFi2.4GHz
28%
15
BETA FACTS
9 MONTH TEST
100k+ users
600k hours
2M+ sessions
181 countries
4.5/5 rating
15 mbps
16
LATENCYDESIGN
150 ms
LATENCY DESIGN
17
TorontoStockholm
ParisLondonAtlanta
Los AngelesNew York
SeattleTokyo
San Francisco
100 120 140 160 180 200 220
End-to-End Latency by City
Min Minimum 50th PercentileBETARESULTS
120 140 160 180 200 220 250 30005
101520253035
User Latency Tolerance
Session Latency (ms)
Sess
ion
Leng
th (
min
)
18
GLOBALREACH
100MBroadbandHouseholds
100MBroadbandHouseholds
50MBroadbandHouseholds
Plus 200M Broadband Households in the BRIC Nations
19
MOST POPULAR
Red Faction Guerilla - Action
Toybox Turbos - Family
Orcs must die - Action
Dirt 3 Complete Edition - Racing
Batman Arkham City - Action
Borderlands - Action
Lego The Movie - Family
Batman Arkham Origins - Action
Lego Marvel Super Heros - Family
Saints Row 3 - Action
3%
3%
3%
3%
4%
5%
5%
6%
6%
7%
20
HAPPY USERS
“ I LOVE NVIDIA GRID! this is awesome!!! 10 stars for you guys! This is an awesome game service!”
“ This is the future of gaming. It is only natural to see the hardware that drives our gaming moved into the cloud”
“ THIS IS PROBABLEY THE COOLEST THING EVER!! I'm playing full PC games via my NVIDIA shield flawlessly!!”
“ Bar none!!!! I've tried other cloud gaming services and this has been the best I've experienced.”
21
CONTENT
GAMES AVAILABLE TODAY300 Games Licensed for Cloud Gaming
22
BUSINESS MODEL
GAME RELEASE WINDOWS
Game Price History Source: IsThereAnyDeal.com
0 1 2 3 4 5 6 7 8 9 101112131415161718192021222324
$59
$49
$39
$29
GameStore$0 $0 $0 $0 $0 $0 $0
Months from Launch
Gam
e Pr
ice
GamePack$19
Long Tail Revenue for Developers
23
CLOUD GAMING
ROADMAP
FASTER AND MORE INSTANT
3m 30s
Time-to-Play
Perf
orm
ance
Console Gaming
2014
GRID Pascal2017
GRID Max-well2016
GRID Ke-pler 2015
3min 30sec
6X
1X
1.5X
3X
3hrs 3sec
24