Now you have the business card - what do you do with it?

  • Published on
    15-May-2015

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Attend any business event and talk to people and you're likely to exchange business cards. What next? Do they join the pile on your desk? Do they get entered in your email system with a polite follow-up? Or do you enter them into an email marketing system and send a sequence of engaging and helpful emails. If you're not doing the latter you're missing a big opportunity. Here's why, and how to do something about it.

Transcript

<ul><li>1.Now you have the business cardwithJames White - CEO of InTouch CRM&amp; Mark Stonham - Director of Wurlwind </li></ul> <p>2. So what is this all about..... From To 2nd Business CardInvoice How? 3. Why youre here Networking is why youre here Its a fantastic way to meet people! But on its own, it wont pay the bills So how can you Ensure the basics of your businessare sound How you can achieve a lot with alittle time Get customers through differentsteps within the sales process Use good HABITS andTECHNOLOGY effectively 4. But first.............................How good is your memory?Prizes are available for the winner! 5. The Rules You will have 10 seconds to memorise the images on the page Were then going to test everyone to see who has the best memory You are NOT allowed to write anything down! A free InTouch CRM Licence for 1 year &amp; some goodies for the winner Do this on your own! Its relevance will become apparent! 6. What can you remember? 7. Who has the best memory.... And the winner is ?????? 8. Game Number 2 - The Rules Similar rules to last time You will have 10 seconds to memorise the images on the page This time you can write things down 9. What can you Remember? 10. Writing things down helps....Did you remember more asa result of writing things down?Linking each image through a processor story can increase memory retention even more! 11. What this shows is...... Just memory = Forget Write down =Improve Link both together &amp; systemise = Full House So the moral of the story is unless you are........ 12. Our recipe for successs? Good People(i.e. You!)Good Habits Good Systems Business Success 13. Your business basics You do something different? You do something better? You deliver on your promises? You provide real value? You scratch a customer itch? You sell at a lower price? Your friendly &amp; easy to do business withDefine what makes you unique?Good habits and good technology can only do so much! 14. Your customer journey The red carpet DIY Fit for Purpose experience 15. The lifeblood of any business...Aside from networking,How do you reach your prospective market?How can you build a set of potentialcustomers?How and where do you get newbusiness from? 16. One Option..... Do you start at A and hope for the best? 17. Fingers crossed? Do you hope you will be in the right place at the righttime? 18. More chance of a lottery win..Why put your business success to chance? 19. Methods to get the leads 20. Once you have the leads, its then about the different stages in thefunnel 21. The Sales Funnel The Sales View We believe thereare 5 key stages to gaining a customer Good habits &amp; good systems underpin these! 22. The Sales Funnel The Buyers View There are also5 key stages within the buyers mindHow can wematch the buyer&amp; sellers views together? 23. Attract Buyer Seller Head Habits Reviewing Lead generationoptions per category Be easy to find - Inbound/outbo Need to build und processknowledge Technology Heart SEO/SEM, Looking for a Onlineohh advertising, What it can do Social mediafor me? Content Initial attractionmarketing 24. Engage Buyer Seller Head Habits Process from Realisticbusiness cardoption? Gain permission to Looking fordialogueexperience - Make it compelling - Offer value, help Looking forthe buyerother customerviews Technology Heart Landing page Scanning/data Tell me a storyentry Understand me Online registration/sub scribe 25. Nurture Buyer Seller Head Habits Clear Multi-stepdifferentiatorfollow-up How could it be Deliver value,delivered?insight, educate What is the risk Include calls toaction Heart I remember Technologythem! CRM Others trust Emailthem SMS Their helpful Video Social media 26. Transact BuyerSeller Head Cost Habits - On-line? Support Ecommerce Ease of- Off-line? face totransactionface or phone Get out options- Granular offer, Heart various price points Dont make mejust another Technologylead Contact Do what youmanagementsay you will Lead Give me amanagementwow reason Track where andto buy how &amp; when 27. Deliver Buyer Seller Head Habits Ask how you Whats my nextperformed?issue Introduce your When will x bereferral schemelive Welcome on What is the boardsupportprocess? Technology Heart Record each Thank salegoodness Review your top Re-convince melist of customersIve done the Use e-Comms toright thing promote their Make me smile stories 28. Key takeaways You cant afford to let potential clientsslip through the sieve!You need to ensure you have a scalable process to dealwith potential enquiries 29. Key takeaways cont...Have a 360 degree view of your customers -Knowledge is power!Bring them to you &amp; then engage 30. Key takeaways cont... Key Takeaways for you maybe? Ask yourself the honest questions!How often do you review how you deliver your product or service? How much time do you focus on building a pipeline? Do you structure the way in which you engage with customers? Do you record it where it is safe? Do you just build up list of business cards or do you do something with them? If you carry on doing what you do now, you will carry on getting the same results 31. Which do you prefer? 32. Or this.... Or this? 33. Have we succeeded? From this To customers 34. Why listen to us James White CEO In Touch CRM Backed my own ideas with my own money Backed myself to deliver a scalable business model Focused on solving SME issues Built InTouch into the UKs leading CRM &amp; Email Marketing System Over 2000 users and some 50 partners Still learning on how and where to improve Mark Stonham Director of Wurlwind Marketing &amp; sales professional Sales professional Consultative Sales, Rqmts Capture, Project delivery Technology for Marketing &amp; Sales CRM, e-biz, Workflow, CMS, BI, Wide Sector experience Online Marketing Entrepreneur Certified Inbound Marketing Professional Broad experience of many Online techniques 35. Thanks for listening For listeningWere around all day if you have questionsDont be scared Be inspired! 36. James White - CEO of InTouch CRM Email: j.white@intouchcrm.co.ukTwitter.com/jijwhiteMark Stonham - Director of WurlwindEmail: Mark@wurlwind.co.uk Twitter.com/markjstonham </p>

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