TRULIA PRICE REDUCTION DATA NOVEMBER 2010

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Top Level Findings

• 27% of homes for sale across the US on November 1st have had at least one price reduction

• On average, consumers drop their asking by price by 10% when making a reduction

• On average, homes priced above $2M drop their asking price by 14% when making a reduction

• More than $31.5B in potential wealth has been lost on homes currently for sale on Trulia

• Trulia has been tracking price reduction data for the past 18-months.

• 15 of the Top 50 cities by population have reached an all-time on the % of homes with a reduction in November (see following slides for details)

Infographic

Arlington, TXArlington, TX

• 33% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 8%

Baltimore, MDBaltimore, MD

• 39% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 12%

Chicago, ILChicago, IL

• 35% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 9%

Cleveland, OHCleveland, OH

• 33% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 14%

Colorado Springs, COColorado Springs, CO

• 34% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 7%

Denver, CODenver, CO

• 25% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 9%

Fort Worth, TXFort Worth, TX

• 28% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 8%

Fresno, CAFresno, CA

• 32% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 13%

Long Beach, CALong Beach, CA

• 32% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 9%

Mesa, AZMesa, AZ

• 39% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 13%

Minneapolis, MNMinneapolis, MN

• 46% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 11%

Philadelphia, PAPhiladelphia, PA

• 31% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 9%

Phoenix, AZPhoenix, AZ

• 40% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 14%

Sacramento, CASacramento, CA

• 27% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 7%

San Diego, CASan Diego, CA

• 29% of the homes currently for sale on November 1st had a price reductions• On average, sellers reduce their homes by 8%

Background and Methodology

Trulia Price Reductions:Trulia was the first national real estate site to provide consumers with the ability to use price reductions as a search filter in their quest to find a deal in today's market across all 50 states. Trulia's Price Reduction feature can be accessed from the Trulia homepage and is deeply integrated into the existing search experience on the search results page and via the advanced search tab. Detailed information regarding multiple price reductions and prior sold data is now available on each property listing page.

Methodology: All price change data is from live listings on Trulia.com, as of November 1, 2010 and tracks all price reductions from November 1, 2009 to November 1, 2010. This data does not include foreclosure properties. Trulia obtains its listing information from brokers, agents, third party aggregators and Multiple Listing Services (MLSs). The percentage of listings with price reductions includes any non-foreclosure property on Trulia.com that has experienced at least one price reduction since it was first posted on the site. The city level data is for listings within the city boundary, and not for metro areas.

For more information please email pr@trulia.com