Upload
bridget-gibbons
View
4.306
Download
4
Tags:
Embed Size (px)
DESCRIPTION
Ready to take your networking or job search to the next level? Learn how to leverage tools like LinkedIn, Facebook, Twitter, Pinterest, YouTube and blogs to develop a career-focused networking strategy. Improve your access to job postings and company research, share and demonstrate your expertise, and implement a professional online presence to connect with hiring managers, recruiters and career contacts.
Citation preview
• Defini&on of Social Media • Why Use it? • Create Your Plan • Expand Your Network • Build Your Presence • Keep It Current
2
Topics
Defini&on � Social media -‐ primarily web and mobile-‐based tools for sharing and discussing informa&on among human beings.
3
It’s Huge � Facebook: 1,000,000,000 ac&ve users � TwiSer: 175,000,000 ac&ve users � LinkedIn: 150,000,000 registered users � Pinterest: 8,000,000 ac&ve users � Blogs: 346,000,000 people read blogs every day � YouTube: 800,000,000 unique visitors last month
4
Why use it? It’s Essen&al! � One in five hiring managers conduct background searches using social networks, primarily Facebook (Mashable)
� 65% of all openings are filled through internal movement or referrals (CareerXroads 2012 Report)
5
Gebng Started � Create Your Plan � Do Your Research � Build Your Presence � Keep it Current
6
Create Your Plan � Listen to what’s being said in your industry
� Technora& and Google Blogsearch � YouTube to see who’s talking about your area of interest � TwiSer for relevant conversa&ons � LinkedIn and Facebook for groups and company pages
7
Create a Plan, cont. � Define your brand -‐ be consistent
� Values – What’s important to you? � Posi&oning – What differen&ates you? � Visual iden&ty – Colors, style, avatar � Key messages and voice – What do you want to communicate? Simplicity is key
� Your story – How you connect in a compelling and authen&c way, making you memorable
8
Do Your Research � Iden&fy the companies you’re interested in � Search to find people working for these companies
� LinkedIn Profiles and Company Page – connect with people and join relevant groups
� Google, Bing, Yahoo search � Facebook company pages � TwiSer
9
Do Your Research and Connect � Connect with them!
� Social media has broken down barriers, messaging someone you’re not friends with is OK
� Do your homework on the company and the person your contac&ng, crah a message that states your interest, without asking for a job (at first)
� Eventually ask if there are open posi&ons
10
Build a Powerful Presence � Create a content calendar which defines what you’ll post about and when (e.g., Monday, Wednesday, Friday) � Interviews, how-‐to, new informa&on, Lists, etc. � Post videos occasionally
� Create new content regularly � Write brief pieces with lots of visual breaks for people to absorb
� Images draw people’s aSen&on – at least 1 graphic per post
� Write passionately! 11
Build a Powerful Presence, cont. � Create a Facebook Page and TwiSer Accounts
� Complete the profile � Leverage your branding (colors, avatar) � FB: Connect with as many friends as possible – you can use your email list to invite people to “Like” you
� TwiSer: Follow relevant people � Clean up your exis&ng personal Facebook profile and TwiSer Accounts – Hiring managers WILL look at these
12
Build a Powerful Presence � Blog -‐ Set-‐up a blog that centers around you exper&se and your passion
� Use Wordpress.org or Wordpress.com (beginners) � Select a theme (template) that reflects your brand � Buy an appropriate domain name � Your “About” page should be about you and your professional background
� Make it easy to comment on your site, easy to subscribe � Use easy to read fonts
13
14
Build a Powerful Presence, cont. � Post updates on FB and Tweet � Tweet your blog posts – leverage exis&ng content � Connect with recruiters on TwiSer � Comment and ask ques&ons on other blogs to build awareness and establish your credibility
� Subscribe to blogs that post jobs, i.e., Mashable.com
15
16
17
18
Build a Powerful Presence, cont. � Create a video resume -‐ they serve as a differen&ator in the recrui&ng process
� Keep it short – 1 to 2 minutes � Describe the value you can contribute to a given posi&on, explain why you’re the best person for the job and talk about your background in a story-‐like format
� hSp://www.youtube.com/watch?v=0oHhD3Bk9Uc
19
Pinterest -‐ What is it? � Pinterest is a “virtual pinboard” that lets people share anything and any topic on the web that they find interes&ng and beau&ful – e.g., pictures, quotes, recipes, etc.
� Conceptually similar to social bookmarking sites. � Content is organized in “Boards” and organized in categories.
� Each piece of content is called a “Pin”
20
Examples of Pins
21
Pinterest is one of the largest social media networks on the web. The network saw +4377% growth between May 2011 and May 2012.
22
How to use it � Pin your resume � Create a resume pin board � Follow career experts � Link to your Pinterest resume (Facebook, LinkedIn) � One more tool for your arsenal
‹#› 23
24
‹#› 25
LinkedIn � LinkedIn – 80% of employers use for pre-‐screening � The world’s largest professional network with over 175 million registered members and growing rapidly.
� Connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportuni&es with a broader network of professionals.
� hSp://www.youtube.com/watch?v=ZVlUwwgOfKw
29
30
31
Profiles � First step in controlling your professional iden&fy online. � Authorita&ve source on your career.
� Represents your career accomplishments and opens the door to new opportuni&es.
� Communicates your professional brand. � Enables people to connect and reconnect with you. � 100% complete profile contains an execu&ve summary, your skill set, educa&on, 3 recent posi&ons and 3 recommenda&ons.
33
34
35
36
Profile -‐ Basic Informa&on � Gives snapshot of you and your professional brand. � Name and “other name” � Professional “Headline” – defaults to your current job &tle, but you can customize it to reveal something about your exper&se and personality.
� Include loca&on and industry to help people reconnect or reach out to you with new opportuni&es.
Edit Basic Informa&on
38
39
Profile -‐ Job History � Add at least 3 recent posi&ons. � If you company isn’t listed, add it. � Provide details on your responsibili&es. This drama&cally helps improve search results.
40
Add Prior Posi&ons
41
42
Profile -‐ Educa&on � Include detail about your formal educa&on. Let’s people you’ve known in the past connect with you.
� Where and what you’ve studied provides insights into your professional exper&se.
� Opens up valuable connec&ons to Alumni, Professors or others with similar backgrounds.
43
44
Profile – Execu&ve Summary � Your chance to summarize your professional brand. � Use this to describe your specific exper&se, your career accomplishments, and professional goals.
� Let some personality come out by wri&ng in the first person or describing the aspects of your job that you’re most passionate about.
� Include keywords that describe your exper&se. These help recruiters, employers and poten&al collaborators find you when searching LinkedIn.
45
46
Profile – Recommenda&ons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connec&ons in a few simple steps.
� Click on “Asked to be Endorsed” on any posi&on on your profile and select which connec&on can speak to your work at that posi&on.
� They’ll submit a brief recommenda&on for your approval. � You can control which recommenda&ons to display by clicking “Manage”
� 3 recommenda&ons required to have a 100% complete profile. 47
Profile – Recommenda&ons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connec&ons in a few simple steps.
� Click on “Asked to be Endorsed” on any posi&on on your profile and select which connec&on can speak to your work at that posi&on.
� They’ll submit a brief recommenda&on for your approval. � You can control which recommenda&ons to display by clicking “Manage”
� 3 recommenda&ons required to have a 100% complete profile. 48
49
Profile – Recommenda&ons � To recommend the strong work of a colleague or business partner, visit their profile and click “Recommend this person” be sure to include specific details in your recommenda&on.
� An authen&c recommenda&on helps people to get a sense of what it’s like to work with this person.
50
51
Profile – Addi&onal Informa&on � Include addi&onal informa&on to round out your profile � Add links to your company website or porvolio to let people see more of your professional work.
� Add interests beyond your career and any groups you are associated with.
� Touch on awards or honors that may dis&nguish your educa&on.
� Gives clearer picture of your professional iden&ty and helps you appear in search results when people are searching by keyword.
52
53
54
Company Pages � Central hub where millions of LinkedIn members can go to keep in the loop on company news, products and services, business opportuni&es, and job openings.
� Also perfect place to start conversa&on with your customers, prospec&ve clients, job seekers, post company updates.
� Post industry ar&cles and fun facts. � These updates appear on your company page and also the pages of your followers.
� Have followers Like your post so it goes viral. � Analy&cs pages to see ac&vity on the page.
55
56
57
58
59
In Summary � Cover the basics – 100% complete profile � Get meaningful recommenda&ons � Post updates � Join groups � Use value-‐added applica&ons � Become an expert with LinkedIn Answers � Set up a page for you company and start connec&ng
60
Keep It Current � Post new content and status updates regularly � Con&nue to comment on other blogs � Con&nue to listen to what’s being said out there � Make it easy for people to reach you � Be confident and consistent
61
You’re ready! � Integrate social media and the tradi&onal approach – add all your social media links to your resume!
62
Thank you!
Bridget Gibbons [email protected]
@gibbonsdigital Fb.com/gibbbonsdigital www.GibbonsDigital.com
63