LegacyBizLeaders.com

NOT YOURFATHER'S WORLD

THE WORLD WE LIVE IN AND DO BUSINESS INIS CHANGING – FAST.

That means two things;first, our customers have changed,and second, we must change tokeep up with them.

While business fundamentals likesystematizing, getting organized andmeasuring key indicators remainconstant, just about everything else isin flux.

What does this mean for you?

Even compared to just 10 years ago,the digital age has forced a transitionto much more informational vs.ideological thinking.

Now more than ever price iscommoditized and valuede-emphasized.

Most of you are likely not in thecommodities business (think sellingwidgets vs custom homes andremodeling). Therefore you cannotcompete on price and survive.

So how can you adapt – or better yet,how must you adapt to stay inbusiness and thrive?

The answer lies in community. Iftoday's world is informational, it is alsomuch more relational!

Today's community at large is theinternet. And most (if not all) of yourprospects already belong to it.

To adapt, your business, regardlessof size, must behave like amini-community or tribe within thecommunity at large.

You must be visible and participatingin a way that allows prospectivecustomers to find you and becomeinterested enough to want to knowmore.

In other words, for a prospect to trustyou enough to reach out to you, youmust first be perceived as acommunity member.

In our fathers' world trust and valuewere largely assumed, andtransactions were a logical next step.

But this is not your father's world. It'sfast, and requires a community oftrusting relationships for organizationsto connect and succeed.

Need help?Call Legacy Business Leaders:330-470-1300.LegacyBizLeaders.com