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KEYTEQ Norwegian Keyteq is a web company helping customers succeed in digital channels with the help of salesforce.com

Norwegian Innovator Keyteq and how Salesforce helps them focus on the customer

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”If you are happy at work, it’s more likely you are happy at home. If you are happy at home you are more likely to perform better at work”, says general manager Alexander Sundli-Härdig. Every employee is a key person in their area; for Keyteq their CRM system has become a competitive advantage.

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Page 1: Norwegian Innovator Keyteq and how Salesforce helps them focus on the customer

KEYTEQNorwegian Keyteq is a web company helping customers succeed in digital channels with the help of salesforce.com

Page 2: Norwegian Innovator Keyteq and how Salesforce helps them focus on the customer

Products used by the Customer

Norwegian Keyteq is a web company helping customers succeed in digital channels. A big part of their own success comes from emphasizing the importance of enjoying work, and with Salesforce communication is easy.

For internal communication and for building their special team spirit Keyteq use Chatter, instead of emails.

“What we did was to cut internal emails. Emails are a nightmare and most of them are not that informative. With Chatter we can ask questions, share files, have discussions or even polls and inform each other. We use it for everything!”

At Keyteq everything from polls on what to

do at the summer party to discussions on how to help their customers succeed takes place on Chatter.

“Chatter has become our intranet and it’s taking up more and more of our communication, almost like standing by the coffee machine”, Alexander Sundli-Härdig says.

Communication between the two Norwegian offices in Stavanger and Bergen has also become a lot easier since the switch from emails to Chatter.

“It’s a challenge working together in different offices but now it’s easier and here you can track the information. Emails get lost, but not on Chatter. It enables us to

“CRM will be very important in the future when it comes to taking care of your customers. Your competitors will surely act on them if you don’t “

Alexander Sundi-Härdig, General Manager

Introduction

”If you are happy at work, it’s more likely you are happy at home. If you are happy at home you are more likely to perform better at work”, says general manager Alexander Sundli-Härdig.

Every employee is a key person in their area; for Keyteq their CRM system has become a competitive advantage.

› Sales Cloud› Service Cloud› Chatter

Almost like standing by the coffee machine

Page 3: Norwegian Innovator Keyteq and how Salesforce helps them focus on the customer

Salesforce Case Study

Salesforce is the new hub for informationSalesforce has now become Keyteq’s hub. Everything from customer information, such as phone numbers for contacts, to projects and invoices: it’s all there on Salesforce.

“We have even integrated Gmail into the system, so each time I get an email all Salesforce data pops up. And each time I’m looking for something on my customers or projects I find it in Salesforce”, Alexander Sundli-Härdig says.

Customer success is our successAlexander Sundli-Härdig calls himself a nerd. When he and the other co-founders started Keyteq ten years ago, they were driven by their passion for Internet. As the years pass it’s getting increasingly important to also do good business. But it’s still the customer’s success that counts.

Keyteq mainly do big projects for companies in Norway, looking at the Internet as a focus area, providing services such as media management, marketing, web shop systems and social media consulting, helping them succeed on the web. But each year Keyteq takes on one project for charity.

Over the last three years, the company has been involved with a Norwegian organization helping children in Brazil, built a webpage communicating and marketing a local group with Downs Syndrome as well as helped out a street magazine sold by homeless people in Norway.

“We don’t care about the flashy stuff out there that doesn’t work. We try to do our very best to make our customers succeed on the Internet.

No need to employ a specialistIn 2010 Alexander Sundli-Härdig was looking for a new CRM or sales system for Keyteq. He contacted Salesforce while also exploring other solutions.

“I found it to be too expensive at the time, so we chose the cheaper open source competitor, but it turned out it wasn’t a smart move. Salesforce was actually half the cost of the cheap alternative because we didn’t have to employ someone to maintain it”, he says.

Professionalizing the companyUsing Salesforce has helped Keyteq serve bigger clients. The system helps Keyteq govern the process, reporting and keeping up to date as well as access extreme knowledge on customer contracts and agreements. It also enables employees to keep an eye on things such as response times and helps them evaluate their own performances.

“Salesforce really helped professionalize us. Knowing is the key to improve yourself, because stuff doesn’t solve itself”, Alexander says.

He is very keen on the dashboard that gives snapshots on how Keyteq is doing every day, and automatically spreads the reports around the office.

Right: General Manager Alexander Sundli-Härdig. Below: Keyteq office Norway.

“I found it to be too expensive at the time, so we chose the cheaper open source competitor, but it turned out it wasn’t a smart move. Salesforce was actually half the cost of the cheap alternative because we didn’t have to employ someone to maintain it”

Page 4: Norwegian Innovator Keyteq and how Salesforce helps them focus on the customer

Salesforce Case Study

About KeyteqKeyteq was established on 1 January 2001. Keyteq AS was established on 1 January 2003. The company’s four entrepreneurs possess unique knowledge within their field of expertise in IT. This composition has made it possible for Keyteq to pass 35 employees in 2010. This means that we are the preferred choice as a supplier of businesses that focus on ambitious electronic communication in sales and marketing. We deliver complete products either alone or together with selected partners who have recognized expertise in their field.

Our Vision: Keyteq to help businesses succeed in the digital channels. Through insight, strategic processes and realize we in deep partnership with our customers pave the way for success.Our values: Keyteq succeed because we enjoy their work. We are honest with each other, our partners and our customers. We are reliable and able to see solutions and challenges where others see problems.

About salesforce.comFounded in 1999, salesforce.com is the enterprise cloud computing leader. Using salesforce.com’s social and mobile cloud technologies, companies can connect with customers, partners and employees in entirely new ways. Based on salesforce.com’s real-time, multitenant architecture, the company’s platform and apps give customers the tools to create a social front office and revolutionize the way they sell, service, market, collaborate, work, and innovate.

• Grow your business with the world’s #1 sales app, Salesforce Sales Cloud.• Deliver amazing customer service with the award-winning Salesforce Service Cloud.• Listen, engage, advertise, and measure social media marketing with the Salesforce Marketing Cloud.• Achieve breakthrough collaboration and productivity with Salesforce Chatter.• Align, motivate and drive performance with Salesforce Work.com.• Build social and mobile cloud apps on the Salesforce Platform and extend success with the world’s leading enterprise app marketplace, the AppExchange.

Ready to become a Customer Company?Call us for free on:0800 0200431or visit us on www.salesforce.com/se