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A list of non-traditional advertising tools that fit the bill for small businesses and grab customers' attention.
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Non-traditional Advertising for Small Businesses
Non- traditional Advertising for Small Businesses
Traditional Advertising Telling people to buy from you*
Non- traditional Advertising Offering information to people
www.digitalsignage.net*Small Business Storyteller, Douglas Rice. Redefining Traditional and Non-Traditional Advertising
Non- traditional Advertising for Small Businesses
Traditional Advertising Low-level of engagement with many people
www.digitalsignage.net
Non- traditional Advertising Offering information to a selected few that can influence others.
Non- traditional Advertising for Small Businesses
Traditional Advertising Focused on turning prospects into customers
Non- traditional Advertising Focused on inspiring loyalty and generating WOM www.digitalsignage.net
Non- traditional Advertising for Small Businesses
Traditional Advertising You often have to choose one channel against the other because of cost considerations.
Non- traditional Advertising Tools are cost-efficient and you don’t have to discriminate against them because of money. www.digitalsignage.net
Non- traditional Advertising for Small Businesses
Traditional Advertising Offers the same information to all recipients.
Non- traditional Advertising Offers time & location- sensitive information that suits your audience.
www.digitalsignage.net
Non- traditional Advertising for Small Businesses
Traditional Advertising First and foremost, you needmoney.
Non- traditional Advertising Original ideas don’t necessarily break the bank.
www.digitalsignage.net
Non- traditional Advertising for Small Businesses
Traditional AdvertisingExamples: printed, radio, TV ads, flyers etc.
Non- traditional Advertising Examples: guerilla marketing, content marketing, digital signage.
www.digitalsignage.net
Non- traditional Advertising for Small Businesses
Generating buzz and word- of- mouth
WOM- has a conversion rate of 20%; - has a 75% lower cost per acquisition than traditional channels;
Jonathan Kay, the ambassador of buzz at Grasshoper
www.digitalsignage.net
Non- traditional Advertising for Small Businesses
Generating buzz and WOM
-Quite unlikely to do this by using traditional methods, especially if you’re on a limited budget;
-More likely to achieve this employing rather atypical methods and tools.
www.digitalsignage.net
Non- traditional Advertising for Small Businesses
Guerilla Marketing
-the use of low-cost, unconventional methods (like grafitti) meant to ‘stop consumers in their tracks’
-aims at creating a memorable experience that promotes a brand, a product or an idea. www.digitalsignage.net
Location is a key aspect of this tactic, usually seen on the street.
Non- traditional Advertising for Small Businesses
Content Marketing
-people pay attention to things they care about;- marketers should first offer them something of value before ‘pushing for a sale’.
Creating a pool of brand ambassadors is the long-term goal of this approach.
Relationships come first.
Eg. blogs, videos, social media.www.digitalsignage.net
Non- traditional Advertising for Small Businesses
Digital Signageis like having your own TV channel that only presents relevant information to your company and its audience.
Advertise your own products
Offer way-finding information
Advertise upcoming events
Display real-time information
Non- traditional Advertising for Small Businesses
Digital Signage is all about location- based, Internet-powered communications that are timely, fresh and accurate and fit the bill for SME’s.
“For a while I had been looking for a solution that was cost-effective and simple to use. Digital signage allows me to supply all the news I need and publish them straight from my offices to our sites”
Review Systems
Sectors using it:RetailEducationHealthcarePublic sector
To learn more about it download our whitepaper.
www.digitalsignage.net
Non- traditional Advertising for Small Businesses
Digital Signage can be used to display:-Adverts of products orservices;-General messages andalerts;-Corporatecommunications;-Training material;-Social media feeds.
www.digitalsignage.net
All these in a variety of formats:-videos;-photos-RSS feeds;-Flash.
Non- traditional Advertising for Small Businesses
Digital Signage for Beginners
In a non-technical language, this whitepaper presents:
- What is digital signage and how it works;
- How it can help you decrease costs and disseminate information seamlessly;
- How are businesses from various sectors making the best of the system.
Get your copy now.
www.digitalsignage.net
Non- traditional Advertising for Small Businesses
About Dynamax
- Based in Blackburn, Lancashire, UK.
- Sector expertise that ranges from systems integration to the development of own software solutions-
- digitalsignage.NET and POV.
For more information, email us at [email protected]
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