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Non-financial reporting: new-wave magical solution for
all communication issues?
Marko Siller
Sustinere
Riga, March 22, 2017
SustinerePartner in developing sustainable approach as a business driver
Strategy, stakeholders, community relations, customer exprience, cirucular economy, brand building, reporting
Pan-Baltic network and partnership with Enact (SWE)
Team members reporting experience:
4 listed (EST) and 3 state-owned (EST, LAT) companies + othersustainability management projects
Transparent business culture
Common language with foreign partners
Small but meaningful organizations
Better quality annual reporting and storytelling:
how do we create value and manage the focus aspects thatdetermine the current and future success of our business
Yes, but why?
Stakeholders demand
Practical management opportunity
Communication tool
How to find my way?
1. Who is interested in that information?
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
4. What if we have nothing to report about? – examples and data
5. How to benefit – getting maximum out of the process?
http://www.latvenergo.lv/files/news/LE_sustainability_annual_report_2015.pdf
1. Who is interested in that information?
http://www.latvenergo.lv/files/news/LE_sustainability_annual_report_2015.pdf
http://annualreports.teliasonera.com/en/2015/
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
Benchmark Document analyzis
Survey Stakeholderworkshop
Opinionleaders
Managementdiscussion
Societaltrends
Impactanalyzis
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
http://www.latvenergo.lv/files/news/LE_sustainability_annual_report_2015.pdf
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
https://www.postnl.nl/en/Images/postnl-annual-report-2016_tcm9-91057.pdf?v=21dc326dda61daef098def411e244004
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
https://finavia-reports.studio.finavia.fi/pub/2016/Finavia+Responsibility+report+2016.pdf
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
http://group.skanska.com/investors/reports-publications/annual-reports/
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
Focus analyzis: indipendentStandards & indicators: expertContent: external perspectiveWriting: saves timeAuditing: confirms quality
Focus analyzis: stakeholder relationsStandards & indicators: capable approach
Content: wider awarenessWriting: common style
Auditing: N/A
Self-made vs. Externally supported
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
4. What if we have nothing to report about? – examples and data
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
4. What if we have nothing to report about? – examples and datahttp://assets.storaenso.com/se/com/DownloadCenterDocuments/Sustainability_R
eport_2016.pdf
http://assets.storaenso.com/se/com/DownloadCenterDocuments/Sustainability_Report_2016.pdf
+
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
4. What if we have nothing to report about? – examples and data
http://www.peab.com/Global/PeabCom/Reports/Sustainability-report-2015.pdf
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
4. What if we have nothing to report about? – examples and data
http://assets.storaenso.com/se/com/DownloadCenterDocuments/Sustainability_Report_2016.pdf
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
4. What if we have nothing to report about? – examples and data
5. How to benefit – getting maximum out of the process?
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
4. What if we have nothing to report about? – examples and data
5. How to benefit – getting maximum out of the process?
http://2015.vrgroupraportti.fi/en/annual-report-2015/
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
4. What if we have nothing to report about? – examples and data
5. How to benefit – getting maximum out of the process?
https://www.alstria.com/fileadmin/user_upload_en/sustainability/alstria_SR2015_single.pdf
1. Who is interested in that information?
2. How to define the scope – which topics to report about?
3. Who is going to put all that together? Content, writing, integrating to the rest of annual report
4. What if we have nothing to report about? – examples and data
5. How to benefit – getting maximum out of the process?
http://www.citycon.com/sites/default/files/citycon_en_annual_review_2016.pdf
Guidelines and standards
Examples
Step 2: Half-daystakeholder event forprioritizing aspects(around 70 participants)
Step 3: Materialitymatrix, GRI indicators list, structure for the report
Leading example in Baltics: want tomove from GRI G3 to G4.
Step 1: International benchmark and list ofpossible material aspects
Step 4: Validation by themanagement
Content byLatvenergo:
GRI „Core“ report, 37 specific standard
disclosures and sectordisclosures
Step 2: Half-daystakeholder workshop, clarifying expectations(20 participants)
Step 3: Internalmanagement discussion, video presentation and rating the same aspects
Reporting since 2006. Ambition in 2016 to go
for „reporting 2.0“
Step 1: Stakeholder onlinesurvey, prioritizing 30 aspects by materiality(around 400 answers)
Step 4: Materialitymatrix, GRI indicators list, structure for the report
Content by Tallink: GRI „Core“ report,
76 pages, 32 specificstandard disclosures
Step 2: Gap-analysis tocompare with availablecontent in previous report
Step 3: Four interviewswith area managers (HR, sales, communication, supply chain)
Need to comply with thenew accounting law.
Step 1: Defining topics and indicators (benchmark, requirements of thelegislation, expert opinion)
Step 4: Writing thecontent and systemizingdata, based on interviewsand documents
Result: 9 pages of informationabout social, environmental and economic responsibility aspects, an interest to proceed in strategy
and reporting.
Step 2: Managementworkshop for prioritizingaspects (own and stakeholder view)
Want to fulfill listed company`sresponsibility for greater
transparency.
Step 1: Benchmark and document analyzis: list of26 possible materialaspects
Step 4: Presentation and discussion withmanagement: fromreporting to strategy
Result: Topics and non-financialindicators for reporting, 1-1 personal support for
Communication Manager
Step 3: Materiality matrixand interpretation of thefindings, indicators list, structure for the report
Harju Elekter
(Estonia)
Stock-listedmanufacturing company.
Sustinere team createdstructure and list of
indicators for the firstsustainability reporting ofthe company. The projectincluded benchmarking,
and managementworkshop with analyzingstakeholder expectations.
2016-2017
Nordecon(Estonia)
Stock-listedconstruction company.
Marko Siller was leadingthe project of creating
structure and list ofindicators for the first
sustainability reporting ofthe company. The projectincluded benchmarking,
and managementworkshop with analyzingstakeholder expectations.
2016-2017
Baltika(Estonia)
Stock-listed fashionretailer.
Sustinere team createdthe content for the first
sustainability reporting ofthe company – indicators, management interviewsand writing the content.
2017
Tallinn Airport
(Estonia)
State-owned electricityand gas system operator.
Markus Vihma wasmanaging the team that
created GRI-based annualmanagement report
(non-financialinformation, including
sustainability) –developing indicators,
collecting data and writing the content.
2016
Tallink Grupp(Estonia)
Stock-listed passengertransportation company.
Marko Siller advised thecompany in developingsustainability report forGRI G4 level – created
strcuture and indicators . The project included
benchmark, stakeholdersurvey, stakeholder
workshop (around 20 participants), preparingtools for management
workshop .
2015
Latvenergo(Latvia)
State-ownedelectricity company.
Marko Siller was a leadingexpert in the team that
consulted thedevelopment process of
the sustainabilityreporting from GRI G3 to
G4 level, includingbenchmark, stakeholder
survey and workshop(around 70 participants).
2015
Sustinere team members have supported developing and creating reports and delivered relatedanalyzis for these organizations (including Sustinere references and experience from previous jobs):
Riigi Kinnisvara
(Estonia)
State-owned real estateoperator.
Markus Vihma wasmanaging the team that
created GRI-based annualmanagement report
(non-financialinformation, including
sustainability) –developing indicators,
collecting data and writing the content.
2015
Ericsson Estonia
(Estonia)
Networking and telecommunication
equipment.
Maris Ojamuru delivereda workshop for the key
employees of thecompany about
stakeholder mapping, engagement and
expectation analyzis.
2014
Eesti Liinirongid
(Estonia)
State-owned traintransportation company.
Marko Siller deliveredmanagement workshop
to prioritize sustainabilityfocus topics.
2016
Elering(Estonia)
State-owned electricityand gas system operator.
Marko Siller deliveredmanagement workshop
to prioritize sustainabilityfocus topics.
2016
BaltCap(Estonia)
Pan-Baltic private equityand venture capital
investor.
Marko Siller was leading3 environmental and social due diligence
processes based on EBRD requirements (current
state mapping and analyzis) in
manufacturing, healthand waste management
industry companies.
2015-2016
Bigbank(Estonia)
Financial sector.
Marko Siller delivered a workshop for key
employees and personal advising programme for
the coordinator ofcorporate responsibility
issues.
2015
Sustinere team members have supported developing and creating reports and delivered relatedanalyzis for these organizations (including Sustinere references and experience from previous jobs):
Key messagesDecide! And do it! As good as you can at the moment.
Focus. Focus. Focus.
Take time and engage (team, management)
Maximize benefits: communicate, learn and improve your business
