NILF2012_Session2_Rajiv Bajaj, Managing Director, Bajaj AutoS (Kris)

GOOD AFTERNOON !

IS BUSINESS

BETTER THAN THE MOOD ?

NASSCOM 2012, Mumbai, Tuesday 14th February 2012. © Bajaj Auto Ltd.

LOGIC

CRIME

1

Something is Wrong with Our Predictions

A recent Nielsen BASES and Ernst & Young study put the failure rate of new U.S. consumer products at 95 per cent and new European consumer products at 90 per cent. We need to do better than that. We need to have a better way to predict the future.

- Al Ries, The Origin Of Brands.


CULPRIT

2

According to a leading market research firm, about75% of consumer packaged goods and retail productsfail to earn even $7.5 million during their first year.

Less than 3% of new consumer packaged goods exceed first-year sales of $50 million – consideredthe benchmark of a highly successful launch.

- Harvard Business Review April 2011


JIT

WORLD CLASS MANUFACTURING

KAIZEN

TQM ACTIVITY BASED COSTING

BLUE OCEAN

SIMULTANEOUS ENGINEERINGSIX SIGMA

TOYOTA PRODUCTION SYSTEM

SEVEN (NEW) HABITS

AUTOMATION & ROBOTICS

CAD/CAM

POSSIBILITIES

3

BOTTOM OF THE PYRAMIDLEAN

QFDCORE COMPETENCE


PRINCIPLE

4

The vast majority of these new products & services

don’t stand a chance to become big brands

because they were introduced to SERVE a market

rather than to CREATE a market.

- Al Ries, The Origin Of Brands.


CONTRA-INTUITIVE

5

Trust breeds trust,success breeds competition.

God is in the details,profit is in the niches.


6

THANK YOU !

Fashion dates, but logic is timeless.

- Sir Alec Issigonis.
