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© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
B2C CAPABILITIES
BRA ND AC TIVATI ON S & PRODUC T LAUNC HE S AC RO SS D IGI TA L C HA NNELS
John Ellett, CEO ([email protected]) MAY, 2014
Partner with
MARKETING CHANGE AGENTS to do remarkable things in an ever-changing digital world.
CONVERGED MEDIA AGE
Organic
E ARNE DPress Coverage
Organic
PAIDTraditional Ads
OWN E DCorporate Content
*
SH A R E A B LECONTE NT
PRO M OTE D B R AN DCONTE NT
SPON SO R E DCONTE NT
CONVE RG E DM E DIA*
SOURCE “The Converged Media Imperative: How brands must combine paid, owned and earned media” Altimeter Group, July 2012
CUSTOMER ENGAGEMENT FRAMEWORK
INSIGHTS ANDSTRATEGY
PAIDDisplay Advertising Mobile Advertising
Traditional AdvertisingPaid SearchPaid Social
OWNEDOrganic Search
Content MarketingE-mail
EARNEDSocial Platforms
Product Review SitesBloggers / Vloggers
Forums
IN-CHANNELPromotional Displays
Partner Enablement ToolsDigital POS
BR AND.COMSocial.com/Brand
Landing PagesEngagement Content
Multi-device
NURTURE PROGRAMS
SA LE SSALES ENABLEMENT TOOLS
MA/CRM SYSTEMS
OUR CLIENTS
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
5
HEALTHC ARE RETAIL TELECOMDUR ABLES RESTAUR ANTFOOD ANDBEVER AGE
FINANCIALSERVICES
CONSUMERELECTRONICS
B2BTECHNOLOGY
®
®
INITIATIVES
Revitalization BRAND
Transformation DIGITAL
Acceleration SALES
Case Studies WORK EXPERIENCE
BACARDI+: PRE-MIXED COCKTAILS
Support product launch with event-based and attention-grabbing social strategy • Social media strategy and grassroots campaign engaged a
digitally native audience
• PlusFest , an exclusive Facebook launch event, created shareable content generating 20K stories and millions of impressions
• Launch campaign highlighted by fan-based, invite-only BatCon silent disco event
Services
Product launch planning | Advertising creative | Digital strategy | Web design, content and systems development | Social media marketing | Mobile marketing
8
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
BACARDI+: PRE-MIXED COCKTAILS
9
SEE MORE
• Visit the Bacardi+ website.
• View the case study on nfusion.com.
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
BACARDI SILVER: LIFE OF THE PARTY
MODEL BEHAVIOR Recognized within AB/InBev as a model approach to engage fans more actively
10
Revitalize digital presence, increase trial and lift awareness to the “social star” audience • Developed new website destination with custom content and
personalization to encourage interaction
• Carried “Social Star” concept across all digital paid, owned and earned activities
• Grew Facebook fan base by 100% within three months of activation and exceeded engagement metrics on competitive brand pages
Services
Advertising creative | Digital strategy | Web design, content and systems development | Social media marketing
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
BACARDI SILVER: LIFE OF THE PARTY
11
SEE MORE
• Visit the Bacardi Silver website.
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
BEST BUY: WAREHOUSE B
A targeted launch program helps Best Buy spread the word about a new hyper-discount concept • Integrated campaign amplified the “thrill of the deal” store
concept to deal hunters
• Digital strategy included hyper-local executions with geo-fencing and mobile programs
• Sophisticated media strategy and communications plan incorporated e-mail, search, social and a site design
Services
Digital strategy | Social media marketing | Product launch planning | Media planning, buying and placement | Event Planning | Mobile marketing | Demand-generation programs | Advertising creative | E-mail marketing © NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
12
BEST BUY: WAREHOUSE B
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
13
SEE MORE
• View the case study on nfusion.com.
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
To make a connection with the millennial consumer and drive preference for SanDisk’s retail products, nFusion developed an online experience that reminds us that every moment matters.
“Telling Life’s Stories From Memory” reaches the new generation of storytellers who share their stories via photos and videos and want the confidence to capture and preserve them at a moment’s notice.
The campaign, which includes dynamic paid, owned and earned components as well as extensive content development, has resulted in over 3.3 million user engagements and significant growth of the brand audience.
The campaign has now been extended to multiple SanDisk regions and has gained enough traction to be rolled out globally.
SANDISK: TELLING LIFE STORIES FROM MEMORY
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
SANDISK: TELLING LIFE STORIES FROM MEMORY
© NFUSION GROUP, LLC. PROPRIETARY AND CONFIDENTIAL.
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SANDISK: USER GENERATED CONTENT
John Ellett ([email protected]) THANK YOU