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Generational conflict has been around for as long as there has been 2 or more generations present on the plant. What makes today different? Social media and the Internet have become the greatest equalizers. These innovations have enabled individuals to start a business or build a brand in an afternoon at a local coffee shop for $0. This puts a new urgency and accountability on the shoulders of leaders, corporations and personal brands. It’s become imperative that we understand tomorrow’s trends in order to leverage them as our catalysts for mega success in the future. Follow the blog/podcast: www.ryan-jenkins.com
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todaysgoal
Learn and leverage next generation trends to thrive in tomorrow’s
multi-generation marketplace.
theagenda
1) the millennial
2) culture shifts
3) corporate shifts
4) consumer shifts
THEMILLENNIAL
#1
Age Numbers
iGen < 14 50+ million
Millennials 14-34 80 million
Gen X 35-49 51 million
Boomers 50-68 76 million
Builders 69-89 56 million*
G.I. Generation 90+ 60 million*
thegenerations
36%
18% 30%
16%
Builders (’25-’45)Baby Boomers (’46-’64)Generation X (’65-’79)Millennials (’80-’99)
2014workplace
25%
75%
MillennialsOther Generations
2025workplace
Millennials are a critical mass of early adopters.
CULTURESHIFTS
#2
50% of
bloggers are
Millennials.
of Millennials have a Bachelor’s Degree making them the most educated generation in American history. 63%
of Millennials (vs 29% of non-Millennials) are engaged in uploading
videos, images and blog entries.
60%
of Millennials have liked more than 20
brands on Facebook.
43%
of Millennials either want
to start a business or
already have started one.
54%
of bloggers are Millennials.
21% of
freelancers are
still enrolled in
a university.
of Millennials would give away personal information to get
more relevant advertising.
25%
of youth play computer and video
games.
97%
Millennials will insist on a more tech dependent,
engagement rich, reward based, &
transparent culture.
CORPORATESHIFTS
#3
of Millennials would rather be mobile than static when working.
79%
70%of Millennials might reject
traditional business to work independently.
of Millennials won’t accept jobs from companies that ban social media. 56%
of U.S executives will be eligible to retire in the next 5
years.
63%
of Millennials want to work for companies that reward idea generation and creativity.39%
of Millennials prefer to be rewarded or recognized for their work at least monthly.41%
of Millennials will choose workplace flexibility over pay. 45%
years is the average tenure for Millennials.
2
of iGen teens hope they will
have a hobby that turns into a full-
time job.
76%
Millennials will demand more
entrepreneurial, project-based,
remote & innovative work.
CONSUMERSHIFTS
#3
is the year Millennials will have the most spending
power of any generation.
2018
of Millennials have already made purchases with their smartphones.
41%
60% of millennials are engaged in
rating products & services.
of Millennials stay updated on brands through social networks. 63%
of Millennials report that user-generated content influences what they buy.
:):(
84%
of Millennials would share information with a company if they got something
in return.
51%
are more likely to buy a brand they know supports a
cause.
50%
Millennials desire a mobile, social conscious, and collaborative marketplace.
maintainperspective
1) constantly converse
2) closely listen
3) consume relevant content
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references
The logos used in this presentation are the property of the respective third parties.
disclaimer
Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/201202_Millennials_whitepaper.pdf
Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011,
http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf
Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how-
we-talk-about-work/
Mr Youth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/]
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
