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Next Generation Data Centers:The Vision, the Value and Getting There…
Deloitte Consulting LLP
EMC Corporation
Foundry Networks
Hewlett Packard Corporation
IBM Corporation
NextGen Data CentersOverview & Agenda
Rick Clark
Deloitte Consulting LLP
Session Overview• NGDC: The Vision, The Value and Getting There…
• This session will examine the critical steps including how to focus on people, process, technology and facilities, how to sell the value to the business, and how to manage the transition to the next-generation data.
• Taking a phased approach, the NGDC is an evolution, not a revolution. This session will help you understand how to manage expectations, measure value achievements and how to identify the critical success factors
Today’s Agenda• The Vision & Value
– Networks……… Amhed Mohamed Foundry
– Servers……….. Darin Briskman IBM
– Storage……….. Dick Sullivan EMC
– Automation…… Stelio D’Alo HP
– Facilities……… Brad Mitchell Deloitte
• Getting There…. Rick Clark Deloitte
– Evolution vs. Revolution
– Managing Expectations and Value
– Critical Success Factors and Disruptions
NextGen Networks
Ahmed Abdelhalim
Foundry
Pillars of the New Data Center
Next Generation Data Center
Performance
• High-speed server
NICs
• High port density
• High-performance
switching & routing
• Scalable application
acceleration
• High speed MAN/WAN
connectivity
Virtualization
• Virtual server instances
• L2/L3 virtualized
network services
• Network-based server
abstraction
Convergence
• Intuitive Ethernet fabric
• 40-GE/100-GE
• End-to-end QoS
• Server & network
management tools
• Capacity planning tools
Efficiency
• Server consolidation
• Switch/router
consolidation
• Optimized power per
Gbps, MIPS, MFLOPS,
kTPS
Scaling Data Center Performance & Capacity
• Information access anywhere, anytime, from many devices
• Load on network & servers continues to grow– Enterprise data centers: ~35% YoY– Internet data centers: 50% - 100% YoY
• Need for large scale data storage– Consolidation into larger data centers
• Mainstream servers moving towards higher speed links– 1-GE to � 10-GE in 2008-2009
– 10-GE � 40-GE in 2010-2012
• Increased adoption of HPC techniques places higher burden on the network– Financial, commercial R&D, oil & gas,…
• High speed inter-data center connectivity needed for data mirroring and facilitating disaster recovery– Drives the popularity of metro/national/international high speed Ethernet-based services
2 Months1.5 Mbps
2 Days45 Mbps
1 Day100 Mbps
2 ½ Hours1 Gbps
15
Minutes10 Gbps
Time to Transmit
1 Tera-Byte of Data
High speed connectivity for data mirroring
Components of a Virtualized Data Center
Database
Servers
Compute
Nodes
NAS
Pool
SAN
Virtualized
Web/Application
Server Pool
Application
SwitchesSecurity
Devices
FC
IB/Ethernet
Service Devices• Servers, NAS, FWs,
application switches,
security devices
VRF Routers• Logical routing domains
• Deliver enhanced security,
regulatory compliance, SLA
assurance
Virtual LANs• Service Devices are
assigned to specific
VLANs
• A VLAN is associated
with Service Data Zones
Virtual Servers with Virtual IPs
• Each Virtual Server Instance
has a real IP
• Groups of Real IP
addresses are virtualized
with SLB VIPs
Virtualization Evolution Path
Database
Servers Compute
Nodes
Dedicated
Application
Servers NAS
SAN
NAS
Dedicated
Web Servers
Application
Switches
Security
Devices
Today
Database
ServersCompute
Nodes
Application
Virtual
Servers NAS
SAN
NAS
Virtual Web
Servers
Security
Devices
Virtualized Data Center
Database
Servers
Compute
Nodes
NAS
Pool
SAN
Virtualized
Web/Application
Server Pool
Security
Devices
FC
Agile Virtualized Data Center
Application
Switches
IB/Ethernet
Application
Switches
Convergence: A Critical Step in Data Center Evolution
Converging Server & Storage Networks
• Compelling benefits drive the move towards convergence– Simplified server connectivity and cable routing
– One network technology to manage lowers administration costs
– Reduced CapEx and sparing costs: common I/O cards, common routers/switches
– Higher data center availability due to reduction in server & network components
– Improved power and cooling efficiency
• Ethernet emerging as the fabric of choice for converging server and storage traffic
• Allows for leveraging the performance/price curve of Ethernet– Fibre Channel devices mostly 4 Gbps, 8 Gbps showing only this year
– Take advantage of upcoming higher-speed Ethernet (40-GE, 100-GE)
Convergence Approaches in the Data CenterConverging Server & Storage Networks
• Storage communication protocol impacts viability and deployment time frame
• Two schools of thought– NAS, iSCSI, & FCIP are viable options today
• Utilize reliable IP communication over existing Ethernet fabrics
– FCoE in 2-3 years – under standardization
• Requires new attributes from Ethernet fabric: congestion management, lower latency
• Requires compliant I/O cards and networking devices
Optimizing Power, Cooling & Space EfficiencyEliminating Roadblocks to Scalability
Problem• Power & cooling among the top
contributors to OpEx– Rising energy cost is a global trend
• Rack space becoming scarce
• All are potential limiting factors to data center scalability
Solution• Deploying power efficient servers and
networking devices is critical– Optimizing watts/Gbps, watts/MIPS
• Consolidation into high capacity switches, routers, and servers for higher efficiency gain
• Looking forward – 3 year horizon– Energy-Efficient Ethernet (EEE) – 802.3az– Continuously adapts link speed and
packet processing speed to actual load
Consolidate
&
Optimize
NextGen Servers
Darin Briskman
IBM
Internet Scale DatacentersA new “datacenter architecture” is emerging to support massive application growth. This trend, coupled with some key technology trends such as virtualization and autonomic-homogeneous server-ensembles, will lead to fundamental changes in traditional enterprise datacenters.
Massive scaling is driving radical thinking for managing systems.1
Virtualization is a powerful catalytic element to this story, enabling a breakthrough application development, delivery, and maintenance model. A new software delivery model, based on virtualized “Application Images” model, reinvents and applies concepts of interchangeable parts to the datacenter.
This will lead to a ‘datacenter architecture’ where classical hierarchical complexity management concepts will be harnessed. Homogeneous components will be pooled into ensembles with simple interfaces that will give the illusion of being a single system to the higher level managers.
2
As large, highly automated datacenters get traction, a new node design optimized for this environment will emerge. Blade Centers will evolve to Rack-Systems that are optimized for the datacenter power, cooling and floor space envelopes.
3
Massive Scale Drives Radical System Design
Massive Internet Scale Centers Search
Massive Email
eCommerce
Mobile Enterprise
Real World Aware
Open Data / Open Services
Enterprise Blue Gene Massive Internet Scale Systems
Admins / compute node 1:20 . . 1:50 1: 100,000 1: 1000
Heterogeneity High Low Low
Cost / node High Integrated Very low
Software Lic / node High Integrated LAMP, Open Source
Very large scale datacenters are growing. There are an estimated 200 datacenters with
25,000 nodes. The number of these is predicted to grow.
• Virtual resource relationships are defined and managed– Virtual-to-virtual and virtual-to-physical– Multiple views: dependencies, perf., …
• Virtual resources can be moved fromone physical resource to another– While active or inactive
• Virtual resources can span multiplephysical resources– Composable virtual servers – Virtual disks, tapes, and files– End-to-end virtual networks
Virtual Resource Management Manages virtual configurations spanning virtualizers & phys. res. pools
SMP ServersNetwork
Hardware
Virt. BladesVirt. Networks
Virt. BladesVirt. Networks
Virt. ServersVirt. NetworksVirt. Servers
Virt. NetworksVirt. Stg. ServersVirt. Disks/Files
Virt. Stg. ServersVirt. Disks/Files
Virt. RoutersVirt. NetworksVirt. Routers
Virt. Networks
Repository
Distributed file system stores virtual resource images, virtual and physical topologies, …
Repository
Distributed file system stores virtual resource images, virtual and physical topologies, …
Virt.Virt.
Storage Serversand Storage
Virt.Virt. Virt.Virt.
Physical Resources
Virtual Resources
Virtual Configurations
Resource Virtualizers (Hypervisors, service partitions, HMCs, ...)
Enterprise Management Software Provide automated policy-driven end-to-end workload mgmt. and provisioning
VirtualizationPlanning Tools
Blades
Virt. Virt....Virt. Virt.Virt. Virt....
User Interface
• Programmatic• Single console
• Virtual resources are insulated from underlyingphysical resources– ISA compatibility modes– Virtual I/O & dev. drivers– Emulation (partial or full)
• Virtual resources are generally within a singlephysical resource– One physical resourceyields many virtual ones
VirtualWeb
Server
VirtualWeb
Server
WebServer
VirtualWeb
Server
VirtualWeb
Server
WebServer
VirtualDatabase
Server
DatabaseServer
VirtualDatabase
Server
DatabaseServer
AppServer
VirtualApp
Server
AppServerApp
Server
VirtualApp
Server
AppServer
NextGen Storage
Dick Sullivan
EMC
NextGen Automation
Stelio D’Alo
HP
NGDC Architectures are More Complex
20 29 April 2008
Looking Ahead – IT OperationalChallenges Getting Worse
Automation in the NGDC
Value to the Business1. Reduces cost by automating repetitive, manual processes
2. Maximizes server and network to administrator ratios
3. Provides 80% to 90% improvement in operational efficiencies
4. Mitigates risk by driving automated change processes
5. Maximize service uptime and performance
6. Enable organizations to meet ongoing compliance requirements
7. Integrated end-to-end processes for incident, change and compliance management
8. Common view and single point of control for all infrastructure
Leveraging Automation in the Next Generation Data Center
NextGen Facilities
Brad Mitchell
Deloitte Consulting LLP
Today’s Problems in the Data Center
1. Power and Cooling
2. Space Constraints
3. Electricity Costs
Electricity use for servers doubled in the 2000 to 2005 timeframe. US data center energy usage in 2005 was 45 Billion kWh which is an estimated annual spend of $2.7 Billion dollars. Half of this amount was estimated to be servers alone!!
Source: IDC – (2006)
IT Load Inefficiency
Processor 32%
Memory 14%
Drives 5%
Peripheral Slots 20%
Motherboard 10% Fans 4%
PSU 15% 90%Idle
10%Utilized
45%
IT Load
55%
Power, Cooling
& Lighting
Data Center Facility Server Processor
For every 100 Watts Supplied
14 Watts supplied to CPU
1.4 Watts used for computation
45 Watts supplied to IT equipment
Source: EPA Report to Congress on Server and Data Center Energy Efficiency, August 2007
Good Business Principles Drive Green IT
Green IT uses good business principles to reduce costs and improve service, while also
reducing an organization’s impact on the environment
• Green Strategy
• Infrastructure Optimization
• Data Center transformation
• Cost Reduction
• Green Sourcing & Procurement
• Capacity Management & Provisioning
• Green Audit & Due Diligence
• Asset Management
TECHNOLOGY
Generating significant environmental challenges, but offering new &
exciting solutions
BUSINESS
Expected to take the lead in combating climate change & also keep costs
down
REGULATIONS
Changes in regulations are creating new risks & new opportunities
ENVIRONMENT
Environmental impact of the IT industry rapidly being exposed
GREEN IT
• Increased efficiency reduces costs
• Cost savings are long term
• Reduced environmental impact
• Increased sustainability
• Improved management and control
• Increased flexibility and response
Cost Reduction Environmental Benefits Service Improvement
Modular Data Center Designs
400,000 SF land parcel(buildable area)
110,000 SF building
50,000 SF business ready @ 200 w/sq. ft
200W/SF
300
60W/SF
15,000 SF buildout #1
15,000 SF buildout #2
15,000 SF buildout #2
Meeti
ng
Ro
om
& N
etw
ork C
oo
ling
, Batte
ries, G
en
era
tor
More than 60% of pre-2005 data centers will be unable to handle increased computing demand, rendering data centers obsolete within 3 years! Source: Joint Interunity Group – AFCOM study, January, 2005
The Challenge• Constructing a data center that can be
certified by the US Building Council’s
LEED (Leadership in Energy and
Environmental Design) rating is difficult
• To qualify for a Leed rating, a data
center would have to be mixed use
construction – therefore, very few of
them qualify
Approach• Implement hot aisle/cold aisle data
center design principles
• Assess data center design against
Uptime Institute’s (SIEER) – Site
Infrastructure Energy Efficiency Ratio.
(Most data centers have a rating of 2.5
– for every 2.5 watts into the data
center, 1 watt is delivered to the IT
Load. Best case scenario is a ratio of
1.6.
NextGen Data CentersGetting There…
Rick Clark
Deloitte Consulting LLP
NGDC: Getting There;Evolution vs. Revolution
Evolution
• Existing Data Centers
• Phased approach to:
– Consolidation & Convergence
– Flexible / standard space
– Efficiency / Going green
– Silo’s of Virtualization
– Automated point solutions
– Transition to ITIL & COBIT
– Org Alignment
Revolution
• New Data Centers
• Designed/Built to:
– Optimal footprint
– Modular expansion
– Green sustainability
– Full virtualization
– Full lifecycle automation
– ITIL / COBIT Compliant
– Highly productivity org
NGDC: Getting There;Managing Expectations & Value
• Set NGDC expectations early (Goals)
• Get support (Business and IT); it’s more than tech
• Establish sponsorship / steering
• Base line metrics and establish business case
• Build capabilities: – Virtualization (Including virtualization management, BC/DR, Security)
– Automation
– Power / Green Management
– Heat management
• Utilize Just-In-Time (JIT) changes; defer CAPex
• Measure often
• Strive for small wins / accomplishments
• Prepare to defend and resell your business case
• Communicate, communicate, communicate
NGDC: Getting There;CSF’s & Disruptions
Critical Success Factors• Measure success by minimizing disruption to the end users
• Executive buy-in
• Scenario planning (Options)
• Proactive risk management
• A simplified operating model
• Common methodology, standards and measurements to achieve consistency, re-usability, best practices and metric-based quality management
• Promote quality service: demonstrate ability to scale cost-effectively with superior time to market
Expect Disruptions• Technology based
– SAAS, IAAS, IDAAS
– Web 3.0
– ITIL 4.0
– IPv6
– Social Networks
• New Executive / Sponsors
• Mergers & Acquisitions
• Acts of God
• Financial meltdowns
– Internal
– External
Thank-You
Q&A