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These are slides for a workshop for Trinity Mirror editors.
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Newsroom Transformation
Steve Buttry
Trinity Mirror
Nov. 24, 2014
#Trinitytransform
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Priorities
• Set the example from the top (change what you do & say)
• Change how your newsroom works
• Change your meetings & budgets
• Change org, but don’t let org chart drive the change; org should follow action
• Support change with training
Set the example
• Are you actively & visibly using social media, especially Twitter?
• Are you learning along with staff?
• Do your questions & demands reflect your stated priorities?
• Are you discussing ethical issues related to change?
Change how you work
• Changing workflow changes culture
• Action (not talk or org chart) changes an organization
• Changes must reflect clearly stated priorities
• What do you need to stop doing?
What can you stop doing?
• Spell out your priorities (yours & the organization’s)
• Analyze your workload
• What doesn’t match?
What should you stop doing?
• Can you just stop doing it?
• Do you need permission? Make your case
• Can you do less of it?
• Can you automate it?
• Is someone else doing? Link or partner
• Is free or cheap alternative available?
• Can you accept a lower standard?
What can you transform?
• Did your newsroom “bolt” digital operations onto your print processes & duties?
• Is digital-first operation more efficient?
• Should you “unbolt” from print processes & culture?
Why “unbolt”?
• Increase digital content
• Increase digital audience
• Increase digital revenue
• Digital is the future
• Work more efficiently
Unbolt your newsroom
• News coverage & storytelling
• Processes
• Engagement
• Planning & management
• Mobile
• Standards
Unbolting news coverage
• Breaking news
• Event coverage
• Daily coverage
• Enterprise coverage
Breaking news
• Breaking news team completely independent of print product, deadlines
• Publish as soon as we verify
• Update frequently
• Liveblog big, breaking stories
• Tweet, Tout & update from scene
Event coverage
Livetweet & liveblog everything:
• Sports events
• Meetings
• Trials
• Festivals
• Press conferences
• Need a compelling reason not to
Live coverage
• New Haven Register more than quadrupled engagement minutes by liveblogging more events
• Berkshire Eagle murder trial: 25K engagement hours
Liveblogging tools
From live to print
• Will a brief suffice (plugging live coverage?)
• A summary story, shorter than you’ve been doing?
• Reporter can write faster
• Bring back “rewrite” editor?
• Should print coverage look ahead?
Routine daily news
• Setting early deadlines (11 a.m., 2 p.m.)
• Starting work earlier
• Write routine stories as they unfold, as we do w/ breaking stories (initial post followed by updates)
Unbolting enterprise stories
• Plan enterprise stories for digital platforms (crowdsourcing, data, social, video, photo, interactive, engaging)
• Publish for digital audience (during work week)
• Sunday story (if any) comes second
Digital workflow questions
• Where do social media tasks fit into workflow?
• What’s purpose of social media use by staff?
• Where does video fit in workflow?
• Where does data analysis fit?
• How do you make stories interactive?
Meetings & budgets
• Is morning meeting about tomorrow’s paper? Or today’s news-coverage plans?
• Do you critique morning paper? Or discuss digital performance
• Do you brainstorm digital opportunities?
• Does news budget reflect digital work & priorities?
Change the org chart
• New org chart won’t bring about change but should reflect change
• Do the things you’re doing more of need positions or teams to lead the effort?
• Who’s doing the things you’re doing less of? What else should they do?
• Do work shifts reflect digital platforms?
Possible position changes
• Engagement/social media leader
• Consider breaking-news team
• Do you have data specialist, team?
• Do you have video specialist? Webcast producer and/or anchor?
• What beats & positions need to change?
• How do editing & design need to change?
Training is essential
• Social media
• Video
• Data
• Interactive storytelling
• Time management
• Visual journalism
• Writing & editing
Training is essential
• Staff members train colleagues
• How-we-did-it brown bags
• Share online tips & tutorials
• Send staff to conferences & seminars
• Make them debrief w/ colleagues
• Bring trainers in
Read more about it
• stevebuttry.wordpress.com
• slideshare.net/stevebuttry
• @stevebuttry