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Newsroom Transformation Steve Buttry Trinity Mirror Nov. 24, 2014 #Trinitytransform

Newsroom Transformation

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These are slides for a workshop for Trinity Mirror editors.

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Page 1: Newsroom Transformation

Newsroom Transformation

Steve Buttry

Trinity Mirror

Nov. 24, 2014

#Trinitytransform

Page 2: Newsroom Transformation

Read more about it

• stevebuttry.wordpress.com

• slideshare.net/stevebuttry

• @stevebuttry

[email protected]

Page 3: Newsroom Transformation

Priorities

• Set the example from the top (change what you do & say)

• Change how your newsroom works

• Change your meetings & budgets

• Change org, but don’t let org chart drive the change; org should follow action

• Support change with training

Page 4: Newsroom Transformation

Set the example

• Are you actively & visibly using social media, especially Twitter?

• Are you learning along with staff?

• Do your questions & demands reflect your stated priorities?

• Are you discussing ethical issues related to change?

Page 5: Newsroom Transformation

Change how you work

• Changing workflow changes culture

• Action (not talk or org chart) changes an organization

• Changes must reflect clearly stated priorities

• What do you need to stop doing?

Page 6: Newsroom Transformation

What can you stop doing?

• Spell out your priorities (yours & the organization’s)

• Analyze your workload

• What doesn’t match?

Page 7: Newsroom Transformation

What should you stop doing?

• Can you just stop doing it?

• Do you need permission? Make your case

• Can you do less of it?

• Can you automate it?

• Is someone else doing? Link or partner

• Is free or cheap alternative available?

• Can you accept a lower standard?

Page 8: Newsroom Transformation

What can you transform?

• Did your newsroom “bolt” digital operations onto your print processes & duties?

• Is digital-first operation more efficient?

• Should you “unbolt” from print processes & culture?

Page 9: Newsroom Transformation

Why “unbolt”?

• Increase digital content

• Increase digital audience

• Increase digital revenue

• Digital is the future

• Work more efficiently

Page 10: Newsroom Transformation

Unbolt your newsroom

• News coverage & storytelling

• Processes

• Engagement

• Planning & management

• Mobile

• Standards

Page 11: Newsroom Transformation

Unbolting news coverage

• Breaking news

• Event coverage

• Daily coverage

• Enterprise coverage

Page 12: Newsroom Transformation

Breaking news

• Breaking news team completely independent of print product, deadlines

• Publish as soon as we verify

• Update frequently

• Liveblog big, breaking stories

• Tweet, Tout & update from scene

Page 13: Newsroom Transformation

Event coverage

Livetweet & liveblog everything:

• Sports events

• Meetings

• Trials

• Festivals

• Press conferences

• Need a compelling reason not to

Page 14: Newsroom Transformation

Live coverage

• New Haven Register more than quadrupled engagement minutes by liveblogging more events

• Berkshire Eagle murder trial: 25K engagement hours

Page 15: Newsroom Transformation

Liveblogging tools

Page 16: Newsroom Transformation

From live to print

• Will a brief suffice (plugging live coverage?)

• A summary story, shorter than you’ve been doing?

• Reporter can write faster

• Bring back “rewrite” editor?

• Should print coverage look ahead?

Page 17: Newsroom Transformation

Routine daily news

• Setting early deadlines (11 a.m., 2 p.m.)

• Starting work earlier

• Write routine stories as they unfold, as we do w/ breaking stories (initial post followed by updates)

Page 18: Newsroom Transformation

Unbolting enterprise stories

• Plan enterprise stories for digital platforms (crowdsourcing, data, social, video, photo, interactive, engaging)

• Publish for digital audience (during work week)

• Sunday story (if any) comes second

Page 19: Newsroom Transformation

Digital workflow questions

• Where do social media tasks fit into workflow?

• What’s purpose of social media use by staff?

• Where does video fit in workflow?

• Where does data analysis fit?

• How do you make stories interactive?

Page 20: Newsroom Transformation

Meetings & budgets

• Is morning meeting about tomorrow’s paper? Or today’s news-coverage plans?

• Do you critique morning paper? Or discuss digital performance

• Do you brainstorm digital opportunities?

• Does news budget reflect digital work & priorities?

Page 21: Newsroom Transformation

Change the org chart

• New org chart won’t bring about change but should reflect change

• Do the things you’re doing more of need positions or teams to lead the effort?

• Who’s doing the things you’re doing less of? What else should they do?

• Do work shifts reflect digital platforms?

Page 22: Newsroom Transformation

Possible position changes

• Engagement/social media leader

• Consider breaking-news team

• Do you have data specialist, team?

• Do you have video specialist? Webcast producer and/or anchor?

• What beats & positions need to change?

• How do editing & design need to change?

Page 23: Newsroom Transformation

Training is essential

• Social media

• Video

• Data

• Interactive storytelling

• Time management

• Visual journalism

• Writing & editing

Page 24: Newsroom Transformation

Training is essential

• Staff members train colleagues

• How-we-did-it brown bags

• Share online tips & tutorials

• Send staff to conferences & seminars

• Make them debrief w/ colleagues

• Bring trainers in

Page 25: Newsroom Transformation

Read more about it

• stevebuttry.wordpress.com

• slideshare.net/stevebuttry

• @stevebuttry

[email protected]