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Newsletters are a great way to build your community online
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Making the most of
Newsletters
Presented by David Vane – Workzmarter
“workzmarter not harder”
Why use a newsletter?
Customers will understand it
Effective Communication
Serve your community
Share your news ideas etc
Cost effective
Clean your database
Keep in touch
Stats can help you plan your next move
Planning your campaign
• Who – friend or foe?
• What will you say?
• How will you say it – technical or fluffy?
• When – How often – monthly or quarterly?
• Why - info or sales?
• KISS
– Short paragraphs
– Links to web site
– Good Subject lines
– Data?? – what format
Content?
Current ..
Newsworthy
New products or services
Events
Important updates
Legal issues!
What content will you use??
Two newsletter apps …
“This is number one …
Go to www.mailchimp.com and sign up for an account
Build a list
Create a campaign
Send !
Preparation - building a list…
Use excel to create a list of names
Try to be as complete as possible – excel demo…
Create new list - import
Fill out form
Name
Subject
Format
Create campaign..
Name - email etc
Tracking
Google analytics
Verify email address – important
Template -
Fill out your template
Good Subject
Use pictures
Hyper text
links to web
site or blog
Test and adapt your newsletter!
You only get one chance!
Some basics…
Plan, plan, plan!
Newsletters are not about lots of news!
Have a good, catchy subject line
Short blocks of text (10-12 lines) or bullets
Use relevant images/photos
Insert hyper links from key words to your web site
Make it interesting and informative
Encourage engagement?
What next? Sign up form
Promote it – QR code, Form, Code…
Other ideas
Auto responders
Email signatures
QR codes
Mobile version
Reports – Where? What? Who?
Google Analytics
Analysing effectiveness
Managing bounces
Delivering the right message
To the right people
To the right place
Analyse the response
Online marketing for the SME?
Constant Contact
Support