Public Relations and the Media

News Release ExerciseApril 23, 2007

Exercise: The news release

• Divide into three groups. You are receiving a news release and one of the resultant stories. Compare and contrast the two. Be prepared to discuss your analysis with the class.

• What was the goal of the news release? Did it accomplish that goal?

New release and resultant media

• PATCH Program Receives Innovations in Health Care Award

http://www.hsc.unt.edu/news/newsrelease.cfm?ID=323

• News articles– Fort Worth Business Press

http://www.fwbusinesspress.com/display.php?id=3264&search=patti%20pagels

– North Texas Dailyhttp://media.www.ntdaily.com/media/storage/paper877/news/2005/04/05/

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