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App Store SEOwhat did the 2012 “Chomp” update change
by AppCodesOctober 10th 2016
still valid f
or
iOS10
A brief history of App Store Search
2008 - original search2009 - 100-character space for keywords 2012 - “Chomp update”2013 - occasional small algorithm changes, and Apple seems to shuffle apps around in the store from time to time - but the basic rules introduced by the Chomp update remain the same
2016 - conversion matters? in 2016 the app positions seem to change more often than before. Our bet is that conversion matters - if your app is irrelevant to the search results, it will drop in position
App description still doesn’t matter
Apple handles plural forms much better now.
If you want to position for “Donuts”, and you’re missing just one letter - use just “donut”. The result will be very
close
App keywords now matter almost as much as the app name.
The bonus for the exact name match is much lower now than before the update
(in the past, if user searched for “Zombo Game”,the app titled “Zombo Game” would always show up
on top. This no longer holds)
In-app purchase names don’t help much with positioning now.
This wiped out a plenty of spam apps. Yay!But also wiped out some legitimate apps :(
The search on the device no longer accounts for category name
e.g. search for “motivapps productivity” shows our apps in iTunes, but not on the device.
in AppCodes.com we show device resultsso either check your position on device, or using us :)
“motivapps productivity”
iTunes iPhone
If your app is free, the word “free” is added implicitly to your keyword list
that means - no need to add those words to your keyword list
You get no bonus from using whole phrases in your keyword list.
instead of “love letter,letter writer”use “love,letter,writer”
in the keyword list
in other words...
The search is still quite dumb
No “smart description understanding”
good description withkeywords inside
empty description +2 days of waiting
The search is still quite dumb
Only a very basic spelling correction
Although...
Plural forms are handled far better now than before
“love letters” “loves letters”almost the same
results
Although...
Sales are not the only factor
Top 1000 apps (marked red) appear all over the chart in the results
although…
Sales are not the only factor
Flashlight.*246k total dls in U.S.Top 461 overall in U.S.Updated Mar 22, 2012
Flashlight *1,6M total dls in U.S.
Top 248 overall in U.S.Updated Jun 12, 2012
Why the hell is Flashlight.* higher than Flashlight *?
oh, and by the way
Oh, and by the way
We *love* that Apple has gotten rid of in-app purchase spammers.
before after
Oh, and by the way
And the new search results seem much more relevant. Good job, Apple!
before after
All in all
make sure that your title & keywords are fine and see which ones work best.
iterate, iterate, iterate
the research prepared by AppCodes.com The Swiss Army Knife for App Store Optimization
click to visit
