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Slide presentation for Seagull web meeting scheduled for May 14th
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Quarterly Web MeetingMay 14th 2013
New Site Design Upgraded our Miva engine
Site speed increased from 3+ seconds to under 2 seconds
HTML 5 Responsive Web Design Schema.org
Dev Store(free) CSSUI
Contact form for each store
Next Section
Responsive Web Design
Micro data
Contact Forms
New Web Coding Standards
Social Media Strategy Add Shopper & Social Analytics
Cross-promote across several channels at once
Use Pinterest as prime promoter (online) of Sweet Salt & Cookbooks Pinterest “Pin-it to win-it” contests
Next Section
Share Tracking
The power of Pinterest
New Online Sales ModelExpanding product availability and selection by pooling chain inventory
Current Fulfillment Model
Problems Limits store growth Significantly restricts Jason’s time to
market and improve the website Creates unnecessary work & adds to
labor costs
New Fulfillment Model
Advantages No housed inventory No staff payroll 25 times the product availability Opens up a site to store option Dispenses with Stone Edge costs We can use RBS and therefore redeem gift cards
online. No more Stone Edge amount posting errors. Jason can finally devote the needed attention to
improving design & function of the website, & web marketing
How this would work The inventory for the entire chain of
stores would be imported as the online store’s quantity on hand
How this would work Availability messages would be changed
so that a quantity of 10+ of a SKU would show as “In Stock”
How this would work Items with a QTY of >10 would show as
“Ships in 7-10 days” and 0 would show as “Out of Stock” or be removed
How this would work Orders would still be batched and charged
at a central location We would create a report that shows online
orders and which stores have the product to fill them by order (we used to do this)
Orders would then be assigned via email to a store that could fill and ship them
Ring orders, & large quantity orders would be drop-shipped from their respective vendors
How this would work Once a store manager receives the
assignment to fill and ship an online order, they could log into their own restricted Miva profile
How this would work The store manager would then find and
select the assigned order
How this would work Then print, pull, and pack the order
How this would work Then print a shipping label using Miva’s
integrated FedEx or Endicia interface
Miva communicates with FedEx/Endicia and prints labels directly from this interface Interface can also generate RMA’s, and ship items individually or as a whole order Tracking numbers & statuses are instantly updated making it easy for customers to
track their orders online
How this would work Customers would receive automated email
notices for each step in the order fulfillment process
How this would work Orders statuses could be tracked from any
Seagull location by anyone with access to the internet
However, customer calls and emails would be directed to the phone center (online and in the
catalog)
How this would work At the end of the day, orders can be
exported into Pick
Challenges Avoiding multiple shipments Framed Art Shipping Sales & shipping cost allocation Orders with attributes