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Courageous corporate leaders have already spurred aggressive action toward identifying and valuing entirely new forms of costs and risks, and the optimistic ones have demonstrated their ability to find new ways to create and deliver social, environmental and economic value to their stakeholders beyond simply profit and margin growth. These leaders are successfully translating previously ignored negative or untapped positive economic, environmental and social impacts into new business performance metrics that ultimately tie back to successful business results.
The global Sustainable Brands® community first convened, and remains at the forefront, of this New Metrics conversation. The latest advances in capturing traditionally
underestimated social and environmental risks throughout the value chain have been identified by inspirational multi-national brands, entrepreneurial teams and non-profit organizations that have come together as a community to create and accelerate shift to new norms.
Defining success in the business environment of tomorrow means understanding how new metrics are designed, implemented and communicated effectively. Join the progressive business leaders at New Metrics ’14, in collaboration with MIT Sloan School of Management, who have set the path toward defining an evolution of business metrics in the 21st century. September 24-26, 2014 in Boston, MA.
Companies are quickly coming to understand that current economic models do not allow for long-term thriving – of business, of the ecosystems used to fuel our economy, and worst case, of our species. The task now at hand is to update business models so as to enable social, economic and environmental resiliency in the 21st century.
WHY NEW METRICS?
NEW APPROACHES TO VALUING RISK & IMPACT
• Notable macro-trend indicators• New insights on system dynamics
and the value of collaboration• Progress in linking sustainability
performance to stock performance• New measurement models for
companies creating shared value• Evolving methodologies for impact
assessment in the supply chain• Social LCA standards• Next-level ESG ratings and rankings
THREE KEY TOPICS WILL BE EXPLORED:
NEW FRONTIERS IN SETTING COMPANY GOALS & KPIs
• Science-based goals• Making the business case and
gaining executive buy-in• Lessons in materiality assessment• The value of human capital• Integrated reporting• Internal corporate carbon pricing• Natural capital accounting• New studies on customer attitudes
and engagement• New evidence for the value of
employee engagement
NEW SOLUTIONS IN ICT & DATA MANAGEMENT
• Effective visualization and interpretation of data
• Traceability of commodities and products throughout the value chain
• Tools and data for evaluating chemicals• Personal data economy - opportunities
and challenges• Crowdsourcing solutions, data and funds
to tackle global challenges
FEATURED SPEAKERSSustainable Brands consistently delivers a world-class faculty of thought leaders and practitioners who not only offer diversity of insight, but provide tangible business results. Speakers featured here provide only a glimpse of the complete program. Please view the online program for a complete list of speakers and program details.
ROB MICHALAK
Global Director of Social Mission
Ben & Jerry’s
ANDREW PARK
Senior Sustainability Strategist
Bloomberg
CHARLES DUCLAUXHead of Corporate Responsibility Reporting and Environmental Innovation
L’Oréal
JENNY BURNS
Director, Mission
Honest Tea
KATHRYN CAULFIELD
VP, Global Corporate Communications & Corporate Responsibility
Clorox
DIRK VOESTE
VP of Sustainability Strategy
BASF
FEATURED SPEAKERS
SABINE MILTNER
Managing Director & Group Sustainability Officer
Deutsche Bank
ROBERT ECCLES
Professor of Management Practice
Harvard Business School
TERRY GARCIA
Chief Science and
Exploration Officer
National Geographic
AMY FENTON
Global Leader, Public Development & Sustainability
Nielsen
ROYA KAZEMI
Director
GreeNYC, NYC Mayor’s Office of Long-Term Planning and Sustainability
BRAD PEIRCE
Vice President, TD Environment
TD Bank
DAY 1 - WED, SEPT 24TH | WORKSHOPS at MIT SLOAN
MORNING
WORKSHOPSThe SASB Way: A Close Inside Look at Process and Progress of the Sustainability Accounting Standards Board
Katie Schmitz Eulitt, Director of Stakeholder Engagement, SASB
Deb Martin, Associated Director, Stakeholder Engagement, SASB
The Maturation of LCA as a Basis for Sustainability Metrics across the Organization
Jon Dettling, Managing Director, US, Quantis
Cynthia Cummis, Deputy Director, GHG Protocol, WRI + MORE!
A New Generation of Practical Web-based Tools for Sustainability Professionals
Daniel Aronson, Founder, Valutus
LUNCHAFTERNOON
WORKSHOPSThe Art of Assigning Specific Dollar Values to Previously Ignored Impacts: Shadow Pricing, SROI, and More
Bea Boccalandro, President, VeraWorks
Tom Gosselin, Sustainability Director, Det Norske Veritas + MORE!
Practical Models for Effective Employee Engagement in Support of Evolving Sustainability Agendas
Susan Hunt Stevens, Founder & CEO, WeSpire
Stephanie Bertels, Director of the Embedding Sustainability Working Group, Network for Business Sustainability + MORE!
Taking Sustainability Literally: An Introduction to Context-Based Sustainability
Mark McElroy, Founder & Executive Director, Center for Sustainable Organizations
Jeff Gowdy, Adjunct Professor of Management, Vanderbilt University
Opening RemarksKoAnn Skrzyniarz, Founder & CEO, Sustainable Brands
How High Impact Portfolios Can Outperform Wall Street - and Modern Portfolio TheoryPaul Herman, Founder & CEO, HIP Investor
ESG and the Credit Rating Frontier: GISR & the Future of Measuring Corporate Sustainability PerformanceAllen White, Founder, Global Initiative for Sustainability Ratings (GISR)
The Future-Fit Business Benchmark: An Updated ViewBob Willard, Sustainability Author and Speaker, Sustainability Advantage
The MultiCapital Scorecard: Concept and
Pilot ApplicationMark McElroy, Founder & Executive Director, Center for Sustainable Organizations
Rob Michalak, Global Director of Social Mission, Ben & Jerry’s
NETWORKING BREAK
Fair Trade USA’s New Impact Measurement and Management FrameworkMary Jo Cook, Chief Impact Officer, Fair Trade USA
Jenny Burns, Director, Mission, Honest Tea
It Takes a Village: A New Measurement Model for Companies Creating Shared ValueKyle Peterson, Managing Director, FSG
Quantifying a Company’s Social Footprint: A First-of-its-Kind MethodologyJoão Fontes, Social Footprinting Expert, PRé Sustainability
Charles Duclaux, Head of Corporate Responsibility Reporting and Environmental Innovation, L’Oréal
How to Influence a Multitude of Industries and Markets: Next-level Applied Sustainability Measurement from a Key Upstream PlayerDirk Voeste, VP of Sustainability Strategy, BASF
LUNCH
NEW APPROACHES TO VALUING RISK & IMPACT
NEW FRONTIERS IN SETTING COMPANY GOALS & KPIS
NEW SOLUTIONS IN ICT & DATA MANAGEMENT
Quantifying a Company’s Social Footprint: A First-of-its-Kind MethodologyJoão Fontes, Social Footprinting Expert, PRé SustainabilityCharles Duclaux, Head of Corporate Responsibility Reporting and Environmental Innovation, L’OréalSébastien Zinck, Manager, Eco-design and Life-Cycle Assessment, Steelcase
The Evolution of Corporate Sustainability Goals: Current Landscape and Future ProspectsBill Baue, Co-Founder, Sustainability Context GroupMark McElroy, Founder & Executive Director, Center for Sustainable OrganizationsBob Willard, Sustainability Author and Speaker, Sustainability AdvantageAndrew Winston, Author, The Big PivotCynthia Cummis, Deputy Director, GHG Protocol, WRI
Integrated Reporting: An Exploration of Progress, Lessons and Challenges to DateMatt Ellis, CEO, MeasurablThomas Odenwald, Senior Vice President, SAPKathryn Caulfiel, VP, Global Corporate Communications & Corporate Responsibility, CloroxAaron Smith, Director of Sustainable Building Solutions, Assa Abloy
NETWORKING BREAK
It Takes a Village: A New Measurement Model for Companies Creating Shared ValueKyle Peterson, Managing Director, SG/Shared Value InitiativeVeronica Nyhan Jones, Strategic Community Investment Lead, Infrastructure & Natural Resources, IFCCora Olsen, ESG Data Manager, Global Stakeholder Engagement, Novo Nordisk AS
The Evolution of Corporate Sustainability Goals: Case StudiesBill Baue, Co-Founder, Sustainability Context Group
Kathrin Winkler, President & Chief Sustainability Officer, EMC
Jed Davis, Director of Sustainability, Cabot Creamery
Emma Stewart, Head of Sustainability Solutions, Autodesk
The Next Frontier for ESG Research and RatingsMark Tulay, Program Manager, GISRBob Mann, Chief Operating Officer, SustainalyticsAndrew Park, Senior Sustainability Strategist, BloombergSabine Miltner, Managing Director & Group Sustainability Officer, Deutsche BankSteve Leffin, Director, Global Sustainability, UPS
EVENING PLENARY
From the Investor Community to the Corporate Sustainability Community, with Love: What is Working and What isn’t in Building Sustainable Investment PortfoliosPaul Herman, Founder & CEO, HIP InvestorDenise Hills, Head of Sustainability, ItauRobert Eccles, Professor of Management Practice, Harvard Business SchoolErika Karp, CEO, Cornerstone Capital Group, Cornerstone Capital Group
COCKTAIL RECEPTION
BREAKOUTS
DAY 2 - THURS, SEPT 25TH | at the ROYAL SONESTA HOTEL
Opening RemarksDimitar Vlahov, Director of Content Development, Sustainable Brands
Global Trends and Drivers in Sustainable Consumption and Lifestyles: The Latest Greendex ResultsTerry Garcia, Chief Science and Exploration Officer, National Geographic
Eric Whan, Director, Sustainability Practice, Globescan
From Broad Concern to Willingness to Pay: Tracking Global Attitudes with the Latest Nielsen DataAmy Fenton, Global Leader, Public Development & Sustainability, Nielsen
Tapping into Unprompted Responses to Measure Customer Perception of Sustainability Initiatives and AttributesJenny Rushmore, Director of Responsible Travel, TripAdvisor
Enabling Informed and Impactful Purchasing Decisions through Effective In-Store LabelsAlexander Gillett, CEO, How Good
NETWORKING BREAKCities as Platforms for Studying and Activating Interest in Sustainability InitiativesRoya Kazemi, Director of GreeNYC, NYC Mayor’s Office of Long-Term Planning and Sustainability
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspire Behavior ChangeSuzanne Shelton, CEO, Shelton Group
The Good Company Score: A One-number Indicator for Tracking Brands’ Cultural StandingTom LaForge, Global Director, Human & Cultural Insights, Coca-Cola
How to Influence a Multitude of Industries and Markets: Next-level Applied Sustainability Measurement from a Key Upstream PlayerDirk Voeste, VP of Sustainability Strategy, BASF
LUNCH
NEW APPROACHES TO VALUING RISK & IMPACT
NEW FRONTIERS IN SETTING COMPANY GOALS & KPIS
NEW SOLUTIONS IN ICT & DATA MANAGEMENT
Top Risks in Global Supply Chains: Primary Source Intelligence and Recommendations for ActionMark Robertson, Head of Marketing & Communications, Sedex Andrew Savini, Manager, Supplier Management & Audits, Intertek
Cities as Platforms for Studying and Activating Interest in Sustainability InitiativesRoya Kazemi, Director of GreeNYC, NYC Mayor’s Office of Long-Term Planning and SustainabilityShivika Sahdev, Engagement Manager, McKinsey & Company
New Tools for Tracking, Visualizing and Interpreting Complex DataOry Zik, Founder & CEO, Energy PointsSvetlana Zenkin, Environmental Sustainability Manager, HPLeonardo Bonanni, Founder & CEO, SourceMapHicham Oudghiri, Co-Founder, EnigmaTom O’Malley, Co-Founder & CEO, Convetit
NETWORKING BREAKComparing and Contrasting Leading Tools for Evaluating ChemicalsKyle Peterson, Managing Director, SG/Shared Value InitiativeVeronica Nyhan Jones, Strategic Community Investment Lead, Infrastructure & Natural Resources, IFCCora Olsen, ESG Data Manager, Global Stakeholder Engagement, Novo Nordisk AS
Demonstrating the Value of Employee Engagement: Case StudiesBill Baue, Co-Founder, Sustainability Context Group
Kathrin Winkler, President & Chief Sustainability Officer, EMC
Jed Davis, Director of Sustainability, Cabot Creamery
Emma Stewart, Head of Sustainability Solutions, Autodesk
Tapping the Crowd for Insights and Solutions: Crowdsourcing, Crowdfunding, and the Personal Data EconomyJohn Havens, Founder, The Happathon ProjectMatt Hogan, CEO, DatacoupThomas Malone, Director, Climate Co-LabGwen Nguyen, Cause Director, Indiegogo
CLOSING EVENING PLENARY
BREAKOUTS
DAY 3 - THURS, SEPT 26TH | at the ROYAL SONESTA HOTEL
MIT Sloan School of Management hosts a full day of deep-dive workshops Wednesday, September 24th on the university campus in Cambridge, MA.
The conversation then continues just down the street on Thursday and Friday, September 25 - 26 at the Royal Sonesta Hotel Boston where the SB community will come together for inspiring plenary sessions, collaborative afternoon breakout sessions and networking opportunities.
CONVENIENTLY LOCATED IN BOSTON
