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1 0 2015 EU VAT Barclays Accelerator, London September 23, 2014 0 DAY COUNTDOWN FOR MERCHANTS Hosted by EU VAT Compliance Solution - Taxamo

New EU VAT rules for digital service merchants

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On September 23, 2014, Taxamo held a 100-day countdown to the new EU VAT rules on digital services. Presentations were made by Andrew Webb, of HMRC; Esteban Van Goor, of Baker McKenzie, and John McCarthy, CEO of Taxamo.

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Page 1: New EU VAT rules for digital service merchants

1 0

2015 EU VAT

Barclays Accelerator, London

September 23, 2014

0 DAY COUNTDOWN FOR MERCHANTS

Hosted by EU VAT Compliance Solution - Taxamo

Page 2: New EU VAT rules for digital service merchants

2015 VAT Rule Change for Digital Service Supplies and

Mini-One Stop Shop (MOSS)

Andrew WebbHM Revenue & Customs

Taxamo Webinar

23 September 2014

Page 3: New EU VAT rules for digital service merchants

Content

1. 2015 VAT rule change for cross border supplies of digital services

2. Issues arising from 2015 B2C rule change

3. VAT Mini-One Stop Shop (MOSS) Special Schemes

4. MOSS Registration and Functioning

5. Conclusions

Page 4: New EU VAT rules for digital service merchants

1. 2015 VAT rule change for cross-border supplies of digital services

• Final step in implementing a series of VAT rule changes which will embed the principle of taxation at the place of consumption (destination) to cross-border supplies

• Rule already in place for Non-EU to EU business to consumer (B2C) electronic service supplies (2003 VAT on E-Services Scheme (VoES)

• From 1 January 2015 EU rules will change for intra-EU cross-border supplies of digital services (ie telecommunications, broadcasting and e-services) so VAT will be due where customer is located

• To minimise potential VAT accounting administrative burden, EU introducing a Mini-One Stop Shop (MOSS)

Page 5: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 5

2. Issues arising from 2015 B2C Rule Change

a) Definition of digital services (telecommunications, broadcasting and e-services) - scope

Examples, which are not exhaustive, provided in Articles 6a, 6b and 7(3) of Regulation 282/2011 as amended by Implementing Regulation

b) Who is making the supply (Article 9A of Imp Regs)

Where digital services are supplied through a telecommsnetwork, an interface or portal such as a marketplace for applications, the presumption is that intermediary is acting in their own name but on behalf of the service provider

Page 6: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 6

2. Issues arising from 2015 B2C Rule Change

b) Who is making the supply? (Continued)

The presumption is that the intermediary (eg the network provider) is acting in his own name, but on behalf of the service provider UNLESS:

(a) the provider is explicitly indicated as the supplier, and this is reflected in contractual arrangements;(b) Any invoice issued/made available by each taxable person taking part in the supply identifies the services and the supplier;(c) Any bill or receipt issued/made available to the customer identifies the services and the supplier.

BUT a taxable person who authorises the charge to the customer, authorises the delivery of the services, or sets the general terms and conditions of the supply, shall not be permitted to explicitly indicate another person as the supplier.

Page 7: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 7

2. Issues arising from 2015 B2C Rule Change

c) Determining status of the customer (non taxable person)

• Supplier may regard the customer as a non-taxable person when no VAT Registration Number (VRN) provided and there is no evidence to the contrary

d) Determining “place of consumption” (Reg 282/2011)

• The customer’s “permanent address” (in population register), or where person “usually resides”

• However, presumptions for supplies via: (i) Telephone box or internet café, where these are located; (ii) land line, where land line located; (iii) mobile networks; mobile country code of the SIM card, (iv) Viewing card or decoder; where card or decoder posted

Page 8: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 8

2. Issues arising from 2015 B2C Rule Change

e) Evidence to support taxing decision

• For most supplies, place of consumption is determined by reference to 2 pieces of non-contradictory evidence

• Evidence: Billing address; Internet Protocol (IP) address; bank details; SIM Card; fixed land line, other commercially relevant information

• With presumptions at (d), they can be disregarded only if supplier holds 3 pieces of non-contradictory evidence that customer located elsewhere

• In all cases a tax administration can rebut a presumption, but only where there are indications of misuse or abuse by the supplier

Page 9: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 9

3. EU VAT Mini-One Stop Shop (MOSS) Special Schemes

• Changes to VAT place of supply rules means businesses that make B2C supplies of services to other Member States would have to register for VAT in all those Member States

• To reduce the burdens and costs on businesses, EU VAT MOSS will allow suppliers of telecommunications, broadcasting and e-services the option of registering for VAT in one Member State (the Member State of Identification (MSI), and to submit a single electronic MOSS VAT return and a single payment in respect of all their EU B2C supplies

• The MSI tax authority will disaggregate return data and payments, and transmit them to the relevant Member State (s) of Consumption (MSC) tax authority

Page 10: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 10

3. EU VAT Mini-One Stop Shop (MOSS) Special Schemes

• Implementation of a VAT MOSS Scheme for intra-EU Business to Consumer (B2C) supplies of digital services will align arrangements with those which have been in place since 2003 for Non-EU to EU supplies of digital services-the VAT on E-Services (VoES Scheme)

• Current VoES scheme only covers e-services, but from 1 January 2015 the scope will be extended to cover broadcasting and telecommunications and it will be renamed the Non-EU MOSS Scheme

• HMRC will support existing VoES registered businesses to migrate to Non-EU MOSS Scheme if they wish to stay registered for the scheme and to have the UK as their MSI

Page 11: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 11

4. MOSS Registration & Functioning (Registration)

• Use of schemes is optional

• If business decides to register for (Union-Scheme) MOSS, they must do so in the Member State in which they are ‘established’. Can only have one EU MOSS registration

• Business completes MOSS VAT registration application form (see Annex to Regulation 815/2012) and sends it to the tax authority

• Businesses can register with tax authority (HMRC) from 20 October 2014, so they are able to use MOSS from January 2015. Otherwise MOSS registration takes effect from beginning of calendar quarter

• If approved, business will be identified for MOSS with the same VAT Registration Number as for domestic VAT

Page 12: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 12

4. MOSS Registration & Functioning (Returns)

• For in scope supplies, MOSS registered businesses must submit, by electronic means, a MOSS VAT return, to their tax authority within 20 days of end of each calendar quarter. ‘Nil’ returns are required.

• MOSS return (see Annex to Regulation 815/2012 of 13 September 2012) contains details of sales made in each MSC by the taxable person

• Single related MOSS VAT Return payment must be made within the same time period.

• Non-Euro countries may require payment in their national currency. If supplies in other currencies, conversion shall be made by applying European Central Bank rate published on the last day of calendar quarter

Page 13: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 13

4. MOSS Registration & Functioning (Audit & Control)

Following EU level discussions between the Commission and Member State tax administrations the following MOSS taxpayer audit and control arrangements, which aim to balance Member States need to protect VAT revenues with avoiding imposing administrative burdens on business, have been agreed. They have the support of almost all Member States:

• Member State tax authorities will create network of MOSSco-ordinators to facilitate management of new schemes

• Initial contact and engagement with MOSS business should, where possible, be routed through the MSI tax authority (although acknowledged that MSC has legal right to contact MOSS business if it wants to do so)

Page 14: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 14

4. MOSS Registration & Functioning (Audit & Control)

• MSIs should use their normal national procedures when contacting businesses registered for Union Scheme, and e-mail for non-Union scheme

• Where the MSC tax authority wants to contact the MOSS business this should be initiated via the businesses contact e-mail address

• All Member States will accept SAF-MOSS format (in XML) if a business chooses to use this format to supply requested information to tax authorities

• MSI tax authority will normally co-ordinate MOSS audits to avoid imposing unreasonable administrative burdens

Page 15: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 15

4. MOSS Registration & Functioning (Record Keeping)

The records which a MOSS business must keep are those specified in paragraph 63 (c) of Regulation 967/2012. They include:

- Member State of consumption to which service supplied andinformation used to determine location of customer

- type of digital service supplied date of supply

- VAT rate applied; and

- amount of VAT payable and the currency used.

The records must be kept for a period of 10 years

Page 16: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 16

5. Conclusions

In recent months the main issues which have generated discussion and debate include the following:

• Article 9 of the place of supply implementing regulations defining who is deemed to be making the supply

• Use of ‘presumptions’ to determine the place of consumption, and the evidence which businesses will need to support their taxing decisions

• Will Member States MOSS systems be ready on time?

• the requirement that to register to use the MOSS schemes a business must already be ‘identified’ (registered) for VAT

• Audit and compliance of MOSS businesses

Page 17: New EU VAT rules for digital service merchants

Project Name: VAT Package | | 17

5. Conclusions

• On 1 January 2015 important changes to EU VAT place of supply rules for digital services

• Need to begin planning for changes now, as they will impact on contractual terms and conditions

• EU VAT MOSS a potentially beneficial simplification scheme for businesses making B2C supplies to other EU Member States

• Provided MOSS is successful, it will pave the way for incremental developments including extending its scope to B2C supplies of goods and eventually B2B supplies.

Page 18: New EU VAT rules for digital service merchants

Thank you

HM Revenue & Customs100 Parliament Street

London SW1A 2BQ

[email protected]

Page 19: New EU VAT rules for digital service merchants

Baker & McKenzie Amsterdam N.V. is een vennootschap van Baker & McKenzie Internationaal, een Zwitserse Verein waarvan vennootschappen over de gehele wereld lid zijn. In overeenstemming met de in de professionele

dienstverlening gebruikelijke terminologie wordt met de term "partner" bedoeld personen die partner zijn van een dergelijke vennootschap of een daaraan gelijkwaardige functie bekleden. De term "kantoor" wordt gebruikt om te

verwijzen naar een vestiging van een dergelijke vennootschap.

© 2014 Baker & McKenzie Amsterdam N.V.

2015 EU VAT: 100 DAY

COUNTDOWN

The upcoming VAT changes

Taxamo B2C 2015 event London – Esteban van Goor @EAVGR

Page 20: New EU VAT rules for digital service merchants

Agenda

Page 21: New EU VAT rules for digital service merchants

© 2014 Baker & McKenzie Amsterdam N.V. 21

Agenda

‒ Purpose upcoming VAT changes

‒ Questions in practice

Page 22: New EU VAT rules for digital service merchants

© 2014 Baker & McKenzie Amsterdam N.V. 22

Digital transformation

Page 23: New EU VAT rules for digital service merchants

© 2014 Baker & McKenzie Amsterdam N.V. 23

VAT - the EU game changer

Source: Taxamo.com

Page 24: New EU VAT rules for digital service merchants

© 2014 Baker & McKenzie Amsterdam N.V. 24

Questions in practice (1)

‒ B2B or B2C customer?

‒ PSP/portal/gateway/aggregator – disclosed or

undisclosed agent?

‒ What to do with the data used determining customer

location?

‒ Multi country ruling possible?

‒ Is it necessary to issue a B2C invoice?

‒ MOSS? How does it work?

Page 25: New EU VAT rules for digital service merchants

© 2014 Baker & McKenzie Amsterdam N.V. 25

Questions in practice (2)

‒ How to determine customer location?

Steps:

1. Presumptions for the customer location – physical location.

2. Presumptions for the customer location – additional indicators.

3. Presumptions for the customer location – two points of

evidence.

Page 26: New EU VAT rules for digital service merchants

© 2014 Baker & McKenzie Amsterdam N.V. 26

Thank you!

31 December 23:59 – is sooner than you think!

Esteban van Goor

M: [email protected]

T: +31 20 551 7029

Twitter: @EAVGR

LinkedIn: nl.linkedin.com/in/estebanvangoor

Page 27: New EU VAT rules for digital service merchants

Practical Compliance

Page 28: New EU VAT rules for digital service merchants

• Pricing

• Watching your bottom line

• Evidence Collection

• What evidence to use without annoying your customer

• Under the Hood

• Collect / File / Pay

• Gotchas• Small Print

OUTLINE

Page 29: New EU VAT rules for digital service merchants

PRICING

Universal

Vs

Dynamic

Pricing

Margin Key Driver

Page 30: New EU VAT rules for digital service merchants
Page 31: New EU VAT rules for digital service merchants

LOW MARGIN - DYNAMIC PRICING

High Margin – Optional…

MARKET PRICE VAT RATE PRICE LESS VAT COST OF SALE MARGIN MARGIN PERCENTAGE

UK €15.49 20% €12.91 €10.00 €2.91 19%

Sweden €15.49 25% €12.39 €10.00 €2.39 15%

21% Reduction

MARKET

PRICEVAT RATE PRICE LESS VAT COST OF SALE MARGIN MARGIN PERCENTAGE

UK €15.49 20% €12.91 €5.00 €7.91 51%

Sweden €15.49 25% €12.39 €5.00 €7.39 48%

6% Reduction

Page 32: New EU VAT rules for digital service merchants
Page 33: New EU VAT rules for digital service merchants

EVIDENCE COLLECTION

STAYING ON THE RIGHT SIDE OF THE LAW

VS

RUNNING A BUSINESS

Page 34: New EU VAT rules for digital service merchants

EVIDENCE COLLECTION

What Proxies to use?

Page 35: New EU VAT rules for digital service merchants

22.118.101.18

Billing Country

BIN

Page 36: New EU VAT rules for digital service merchants

EVIDENCE COLLECTION

• Do you get evidence from the payment page?

• Is it a hosted payment page?

• What do you do if you cannot get two? Do you abandon transaction?

• What are the risks?

• How to ensure you do not interrupt customer journey

• Prompt for User input at payment page

• Explanatory Notes are not the Law!

Page 37: New EU VAT rules for digital service merchants

UNDER THE COVERS

Collect

File

Pay

Page 38: New EU VAT rules for digital service merchants

MOSS

• Data Protection

• First Name Last Name / Invoice Details

• VAT Return

• Today only ebooks have a reduced rate in 2 – 3 countries

• Settlement & Refunds

• You have 20 days + 10 after to settle

• Inter quarter refunds are complicated

• What happens if you are not ready by Jan 01?

• I don’t really know…

• No MOSS after the fact

Page 39: New EU VAT rules for digital service merchants

GOTCHASTHE SMALL PRINT

Page 40: New EU VAT rules for digital service merchants

INVOICING

Page 41: New EU VAT rules for digital service merchants

INVOICING

• Commission is publishing Invoicing requirements of different states in October

• You need to think about these…

Page 42: New EU VAT rules for digital service merchants

Vat RatesChange!

Page 43: New EU VAT rules for digital service merchants

1

1

4 W E E K STO GO

ONLY

…and it can’t move…

Page 44: New EU VAT rules for digital service merchants

TAXAMO ECOSYSTEM

Page 45: New EU VAT rules for digital service merchants

Q&A

Page 46: New EU VAT rules for digital service merchants

FOR MORE INFORMATION

John McCarthy

[email protected]

view: taxamo.com

read: taxamo.com/blog

follow: @taxamo

Andrew Webb

[email protected]

http://www.hmrc.gov.uk/posmoss

Esteban van Goor

[email protected]

+31 20 551 7029

@EAVGR

nl.linkedin.com/in/estebanvangoor