Rizvi Institute of Rizvi Institute of Management Studies & Management Studies &

ResearchResearch

Presentation on New Business Venture and New Product

Presented byPresented by : Abhishek, Chinmay, Neha, Farheen and Kartik

Gen Y Gen Y TechnologyTechnology

FoundersFounders : Abhishek, Chinmay, Neha, Farheen and Kartik

Company’s Objective Company’s Objective ::

• Introduce a Potential Product which saves energy that can be utilized for other purposes.

VISION AND MISSIONVISION AND MISSION

VISION : To be the Innovative Leader in the Technology Industry.

MISSION : To deliver a competitive & sustainable product.

WHY USE RPS ?WHY USE RPS ?

Saves Energy upto 60 % out of total energy consumed by the railways

Light Weight

Less Material Handling

Marketing Mix (4 P’s)Marketing Mix (4 P’s)

P – Product

A Power saver switch which will be installed beneath the seats of Local Train.

It will get activated as soon as there is a weight of 10kgs and above over it.

P – Price

Selling Price of our product is Rs.1000 per switch.

• We Intend to follow the Cost Plus pricing strategy because the product is newly innovated and is distributed directly to the consumer (No Intermediaries Involved).

P – Place

P – Promotion

• Product will be manufactured in our warehouse near Kurla and will be directly supplied to the consumers.

• Personal Selling by company’s representative to the buyer .

S.W.O.T AnalysisS.W.O.T AnalysisSTRENGTHSSTRENGTHS

WEAKNESSWEAKNESS

• Large Volume / Mass Production.

• Electricity Conservation.

• Durability.

• Technical Defects.

OPPORTUNITIESOPPORTUNITIES

•To showcase an energy conservation method.

•To expand our product line into various domains.

THREATS THREATS

•Competitors Developing Superior Product with Low Cost.

FAB TechniqueFAB Technique

• Light Weight

• Compact

• Simple Operations

• Zero Material Handling

• Easy to Maintain

• Save Power

• Durability

F – Features A – Advantages B - Benefits

COST STRUCTURECOST STRUCTURE

Equipment's Cost (in rupees)

Sensor 500

Plastic Case 100

Wires/ connections 50

Installations 50

Total 700

New Trains to be Introduced in April 2014 : 1400

No. of Seats per Bogey : 160No. of Switch’s per Bogey : 52No. of Switch per Train : 52*15 = 784(Including 4 Motorman)No. of Fan’s per Bogey : 42No. of Fan’s per Train : 42*15 = 634 (Including 4 Motorman)

Sampling Calculation (100 Train)

No. of Switches : 784*100 = 78,400

No. of Fans : 634*100 = 63,400

So, Cost of Switches : 78400*800 = 6,27,20,000

Selling Price StructureSelling Price Structure

Calculation (1300 Train)

No. of Switches : 784*1300 = 10,19,200

No. of Fans : 634*1300 = 8,24,200

So, Cost of Switches : 10,19,200*1000 = 101,92,00,000

Total Cost of 1400 Trains

100 Trains + 1300 Trains = 1400 Trains

6,27,20,000 + 101,92,00,000 = 108,19,20,000

Some Images of new Trains

References

1) Mr. Srikant Thakur (Asst. Station Master – Dadar)

2) Cousin

3) www.irfca.org

ThankThank

YouYou