WELLCOME

Business plan about new product

PRESENTED TO

Ms. Farhana Islam

Lecturer in Management, BUBT

BANGLADESH UNIVERSITY OF BUSINESS & TECHNOLOGY (BUBT)

PRESENTED BY

Black Version

BANGLADESH UNIVERSITY OF BUSINESS & TECHNOLOGY (BUBT)

GROUP MEMBER NAME: ID:

Md. Nazrul Islam 10112101085

Md.Riyad Hossain 10112101071

Md.Golam Kibria 10112101086

Mashad Ibn Maruf 10111101195

BANGLADESH UNIVERSITY OF BUSINESS & TECHNOLOGY (BUBT)

Our company name

Black Version BD LtdOur up coming future product-

SBC

Solar house

Water purification through solar panel etc

Solar Bluetooth Charger

(SBC)

SBC Model

Product Description

Product ReviewOur first product, “SBC”, offers following standard features:

No need any plug or wire,

Only need sun ray.

Any where can charge mobile by the SBC

Product ReviewHybrid Technology: Solar electric energy.

Useful when you do not have your charge at hand.

UPTO 3 TIMES FASTER CHARGE THAN OTHER MARKET CHARGER.

USE THE POWER OF THE SUN TO CHARGE YOUR ANDROID SMARTPHONE.

Competitive Overview

Anik Telecom

Emon Telecom

Imam Telecom BD.

Motorola charger etc

Other chargers

Work through cable connection

Waste of electricity

Much time to charge

SBC

Hybrid technology

Wireless charger

Saving electricity

Eco friendly

Fast charging

Competitive Overview

Distinction between SBC and Other chargers

SWOT analysis

Strength Weakness

ThreatsOpportunities

Strengths

Innovative product. SBC is the first solar Bluetooth charger in Bangladesh and in the world.

Alternative energy.It is powered by solar energy along with alternative energy source of electricity.

Eco-friendly. SBC is the first eco-friendly in Bangladesh. It is powered by solar which is not so harmful for nature.

Weaknesses

Brand awareness. As a new product SBC has no brand popularity like others charger companies.

Costly. As a technology based product the cost of SBC is higher than others charger in the Bangladesh.

Opportunities1.Government support. Bangladesh

government is very much concern about electricity shortage. They are trying to produce and import electricity. And since our SBC will save electricity so we will get government help to promote out product SBC.

2.Modern age. Now a days all product is technology based product. So there are a bright opportunity in future for our brand SBC.

Threats

Since Bangladesh is a poor country, so the customer of Bangladesh may doesn’t response to our technology based costly product.

Objective and Issues We have set aggressive but achievable

objectives for the first and second years of market entry.

First-year objectives

In the initial year of market we are aiming to sale 1000 units.

Second-year objectives

Our second-year objectives are to sale 3000 Units of SBC and enter into international market.

Marketing Strategy SBC’s marketing strategy is based on a

positioning of product differentiation. Our primary consumer target is University students and high society mobile users.

When our customer will be available then we can offer cheap price for middle and low class people.

Pricing Strategy

The SBC will be introduced at TK.2999 per product. The price will be reduced after one or two years after covering the target market.

Distribution Strategy

Our own showroom will distribute our product. At first distribution point will be in the Bashundhara City in Dhaka and then erevery divisional city which will be increased in a year.

Marketing Communication Strategy

By integrating all messages in media the main point of product differentiation. Our advertising agency will choose appropriate media to raise brand awareness.

Source of Fund Starting fund will be collected by our own

company partners.

Initial fund for the project is Tk. 5,00,000 each partner. And total Tk. 20,00,000 for one year.

After one year our potential funding sources are several commercial banks.

Action Program The SBC will be introduced in 1st January, 2014.

Following are the summaries of action programs will use during the first 3 months of this year to achieve our stated objectives.

January We will start an integrated print/ radio/ TV/ internet social media campaign targeting consumers.

February As the multimedia advertising campaign continues, we will add consumers sales promotions.

March we will hold a trade sales contest offering prizes for the sales persons.

BUDGET (Apprx.)

1st year 2nd year 3rd year 4th year 5th year

Price Per Unit

Tk. 2999/=

Tk. 1999/=

Tk. 1599/=

Tk. 1099/=

Tk. 799/=

Total Sales Unit

1,000 3,000 5,000 10,000 15,000

Total cost( in lakh tk)

Tk.29.99 lakh

Tk.59.97 lakh

Tk.79.95 lakh

Tk.109.9 lakh

Tk.119.85 lakh

Total Profit(in lakh tk)

Tk. 5 lakh

Tk. 7 lakh

Tk. 10 lakh

Tk. 15 lakh

Tk. 18 lakh

Conclusion

Finally we can say that our SBC will save people’s time and it will influence new entrepreneur to create innovative product.

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Questions & Answer Session

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THANKS TO ALL OF YOU

for being with us

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