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a business plan with all the relevant details with the financial forecast------------by SUMIT MUKHERJEE
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BUSINESS PLAN Sumit Mukherjee
Amit Roy Sanjivan Sur
Shubhangini Vaish Purnadal Bagchi
Rohit Mishra Prem chandra
Its all about Information and Mobility. Its all about Mobiles.
Delhi mobAccuracy.Simplicity. Mobility. Low Cost.
make local and global information about
products/services/events available to any mobile-
phone user in the country at any point of
time.
DELHI MOB THRIVES TO
Assistance in the “ Information Search” stage of Buying Process
... the Power you need
Influenced by customer reviews
Want/Check for best prices
Online Comparison brands
Made purchase based on social media
83%
78%
55%
15%
Trends in consumer purchase behavior
Trends in consumer purchase behavior
Source: bazaarvoice.com Survey
1.2 bn : pop of India
100 % 408 mn : purchasers
7% 84 mn :
internet access15%
12 mn : mobile
internet
Word of mouth
Newspaper/Magazines
TV reviews
Internet
Source: India Govt. Statistics .
Google Trend analytics.
Strengths1.A strong team with experience in technical and managerial field2.Growing need for quicker information3.Critic reviews integrated with consumer review, rating and price list
Weakness1.Part (3%) of the revenue is dependent on Ads2.Time to expand market and generate content
Opportunities1.Growing Indian Telecom MarketContribution of Mobile VAS :-increasing 60% year on year.2.Rural VAS : easy accessibility of information
Threats1.Instability in TRAI regulations and action against SMS promotions2.Security policies and practicesInnovative and differentiated service
SWOT
SMS + format ORAPP quest
Review + Rating + PricesWebsite Interface
Price List
Real time Analysis & bidding
retailersHow it Works
Voice Call + Interact
Why retailers need us?
59 % of consumers availability of product rating important
factor
Real-time market scan
Real-time bidding to customers
Increase customer reach with lesser Salesmen
Targeted advertising – Location based, Product based
• Mobile phone reviews• Promoting usage in NCR• Build Retailer base
Start - Stage 1
(6months)
• Start Price Listing• Expand mobile reviews• Expand retailer base• Build retailer base in Metros
Expand - Stage 2
(6th- 1st yr)
• Expand to metros• Complete integration for
customers and retailers
Expand - Stage 3( 2nd yr)
The way forward
Customers• Online Marketing
• Online Reputation Management• Social Media• Page• Blog• Word-of-mouth
• Print Ads • At POP (retails, shops)• Newspaper
• Awareness Team• Internees
Retailers
Sales Executives
Website registration
Target mobile subscribers base Metros: 93mn
All India: 408mn
Ads• SMS –
Rs.0.20/sms
Leads• Rs.50/
lead• Charged
from retailer
Sales• From 4th
year of operation
• Direct Sales
REVENUE MODEL
FINANCIALS
Be Wise. Review Wise.
YEAR 1
Revenue SMS /App
Text
No.of Leads in 1 Year 20,000
no. of cities 1
Price/ Lead 50
Sales Revenue for 1 Year 1,000,000
Total Revenue from SMS /App 1,000,000
Website
Revenue/Month 25,000
Revenue/year 300,000
Total Revenue 1,300,000
EXPENDITURES
Sales IT Reviewers Tele
No. of Executive 5
3 5 3
Monthly Salary 8,000
30,000 20,000 6,000
Yearly Expenditure on Salary of SalesExecutives
480,000
1,080,000
1,200,000 72000
Total Salary Paid 2,832,000
IT hardware (server,lic,soft,ivr) 800,000
Monthly Rent expenses at Delhi 15,000
Yearly Rent expenses at Delhi 180,000
SMS Cost@ 5 paise/sms 10,000
Hosting Charges/month 10,000
Hosting Charges/Year 120,000
Misc. Expenses/Year 200,000
Advertising Expenses 1,000,000
Total Expenditure 5,142,000
YEAR 2
Revenue SMS Application
Text Ads
No.of Leads in 1 year/metro 35,000 70000
no. of cities 5 5
Price/ Lead 50
0.2
Sales Revenue for 1yr 8,750,000
70,000
Total Revenue from SMS App. 8,820,000
Website
Revenue/Month 40,000
Revenue/year 480,000
Total Revenue 9,300,000
EXPENDITURES
Sales IT Reviewers
No. of Executive 20
5 5
Monthly Salary 9,000
33,000 22,000
Yearly Expenditure on Salary of SalesExecutives
2,160,000
1,980,000
1,320,000
Total Salary Paid 5,460,000
IT hardware
Monthly Rent expenses at all the metros(5) 20,000
9,520,000
Yearly Rent expenses at Metros 1,200,000
SMS Cost@ 5 paise/sms 40,000
Hosting Charges/month 10,000
Hosting Charges/Year 120,000
Misc. Expenses/Year 200,000
Advertising Expenses 2,500,000
Total Expenditure 9,520,000
YEAR 3
Revenue SMS Application
Text Ads
No.of Leads in 1 year 60,000 120000
no. of cities 5 5
Price/ Lead 50
0.2
Sales Revenue for 6 months 15,000,000 120,000
Total Revenue from SMS App. 15,120,000
Website
Revenue/Month 40,000
Revenue/year 480,000
Total Revenue 15,600,000
EXPENDITURES
Sales IT Reviewers
No. of Executive 25
7 6
Monthly Salary 12,000
37,000 24,000
Yearly Expenditure on Salary of SalesExecutives 3,600,000 3,108,000
1,728,000
Total Salary Paid 8,436,000 IT hardware
Monthly Rent expenses at all the metros(5) 35,000
Yearly Rent expenses at Metros 2,100,000
SMS Cost@ 5 paise/sms 40,000
Hosting Charges/month 10,000
Hosting Charges/Year 120,000
Misc. Expenses/Year 200,000
Advertising Expenses 500,000
Total Expenditure 11,396,000
PROFIT ANALYSIS
Y1 Y2 Y3Revenue 1,300,000 9,300,000 15,600,000Variable Cost SMS 10,000 40,000 40,000 Salary 2,832,000 5,460,000 8,436,000IT hardware 800,000 Rent 180,000 1,200,000 2,100,000Hosting Charges/Year 120,000 120,000 120,000Misc. Expenses/Year 200,000 200,000 200,000Advertising Expenses 1,000,000 2,500,000 500,000Fixed Cost 5,132,000 9,480,000 11,356,000 Total Cost 5,142,000 9,520,000 11,396,000
Net Profit-
3,842,000 -220,000 4,204,000
BEP (YEAR-WISE)
0.5 1 1.5 2 2.5 3 3.50
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
18000000
RevenueTotal Cost
FORMULA- FIXED COST/ P.V RATIO
PV RATIO= CHANGE IN PROFIT/CHANGE IN SALES*100
PV RATIO= 4204000-(-220000)/15600000-9300000*100
=4424000/6300000*100
=70.22
B.E.P= 11356000/70.22
=161720.30
ASSUMPTIONS
1.For calculating PV ratio we have taken sales for the second and third year .
2.For calculating B.E.P ratio we have taken fixed cost for the third year.
BEP
THANK YOU…
QUESTIONS???
