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Understand the brain of the consumer and increase sales. understand how to inspire desire
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NeuroMagnetismThe Art to Inspire Desire
Today we’ll talk about:
● How to inspire desire● NeuroMarketing● How to create desire online
The age of famous
But where is attention?How is our marketing doing?
95% of all marketing is wasted, not scientific, not effective.98% Direct mail98% of sales e-mails93% of sales calls50% large branding campaigns
The Art to Inspire Desire
What is NeuroMagnetism?
NeuroMarketing+ Brand Identity= A Magnetic Brand.
Neuromarketing is a simple, scientific way to understand what motivates people and what makes them take action
Become more significant
Significance is about making things usefulandit is also about making things desirable
Bigger profit margins live here
The Brain
How many changes in the last few years?● Change is constant and accelerating.How often social networks change?One thing hasn't changed in the last 50,000 years:
The brain:
Human Brain
95% of our purchases happen first on an unconscious level.Meet the reptilian brain:● Emotions● Senses
How People Buy
● Our buying decisions must be filtered by beliefs and values, therefore we buy unconsciously first.
● Memories factor into the decision process. you don't analyze and make decisions, your unconscious mind does.
● People buy feelings, identity, values and imagination. They buy what they feel!
How you sell?
Talk to the brain's needs:
● Keep me safe● Touch me● Feed me
Keep me safe
● The brain needs to know the future- Tell what will happen● Careful navigation- Brain likes simple● Find the broken windows.● Use Imagery● Establish positive associations
Touch Me
● Tell stories● Create contrast- claims● Brain likes rhythm and only thinks in
positives● Imagination buys- Show the positives● Show solutions
● Set expectations- "You're Gonna Like The Way You Look, I Guarantee It"
Feed Me
● Learn to keep in touch● Show what is in it for them- Evidence● Brain loves novelty● Habit and repetition● Control the process
Examples
Storytelling: site and packaging
The need to Belong
To the point
● Emotional connection● Tell them what they have to do
Create Connections:
Approachability, Fun, Contrast
Word of Advice
Work with your customer's brain and how it is wired
All senses matter.
Apply NeuroMarketing in your sales efforts, negotiations, packaging, store isles, Website, Social Media Efforts.
BuzzBooster Marketing
Call us if:● You want to increase sales● Want to market better● Want to train your team● Book us to speak to your [email protected] our show at BuzzBooster.tv
