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Neuro Web Design: What makes them click

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Susan Weinschenk describes her Neuro Web Design book and shares some of the concepts and research from the book.

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Page 1: Neuro Web Design: What makes them click
Page 2: Neuro Web Design: What makes them click
Page 3: Neuro Web Design: What makes them click
Page 4: Neuro Web Design: What makes them click

social validation

reciprocity & concession

scarcityyoupictures & stories

fear of losing

similarity, association & attractiveness

commitment and consistencychoices

social animals

Page 5: Neuro Web Design: What makes them click
Page 6: Neuro Web Design: What makes them click
Page 7: Neuro Web Design: What makes them click
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Page 11: Neuro Web Design: What makes them click

scarcity

Page 12: Neuro Web Design: What makes them click
Page 13: Neuro Web Design: What makes them click
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Page 15: Neuro Web Design: What makes them click
Page 16: Neuro Web Design: What makes them click
Page 17: Neuro Web Design: What makes them click
Page 18: Neuro Web Design: What makes them click
Page 19: Neuro Web Design: What makes them click

social validation

reciprocity & concession

scarcityyoupictures & stories

fear of losing

similarity, association & attractiveness

commitment and consistencychoices

social animals

Page 20: Neuro Web Design: What makes them click
Page 21: Neuro Web Design: What makes them click

Whatmakesthemclick.net