APPLYING A SILICON VALLEY MINDSETDeliver better service in less time and achieve greater profits

STEWART BELLBusiness Coach & Founderwww.audere.com.au

HIGH GROWTH TECH STARTUP

LEVERAGE

EffortToil

INPUTOUTPUT

ProfitImpact

EXPONENTIAL GROWTH

1. AUTOMATE ENGAGEMENT

2. PLUG & PLAY

3. HACK TIME

Question:WHAT BUGS YOU

MOST ABOUT RUNNING AN

ADVICE BUSINESS?

THE GAP?

SCALE

1. AUTOMATE ENGAGEMENT

CASE STUDY:

20 LEADS FROM 6

CONVERSATIONS

SEMINAR TIME

PROBLEM 1: NEED FLOW

PROBLEM 2: THIRD Party RELIANCE

PROBLEM 3: EMPTY ROOM RISK

REAL PROBLEM:

LACK OF VALUE

PULL MARKETING

Research PROJECT

UNCOVERING GOLD

CHEESE & WHISKERS

WHAT’s THE NEED?

HANG ON…. REWIND

CLIENT FLOW FINDER

General Public

Client

Ongoing advocate

AWARESuspect

ENGAGEDProspect

CONVERTIBLELead

80-120 per adviser

200

800

4,000

20,000

4-step buying process

TRIGGER THE ADVOCACY REFLEX

YOU DEFINE INTERACTION

5 Touch MODES

INFORM

PACEEXCITE

DELIGHT

INDOCTRINATE

GO ANALOGUE BEFORE DIGITAL

P

Question:WHAT DID YOU JUST LEARN, NOTICE OR

WANT TO SHARE?

ORMANUAL MACHINE

KEY LESSONS

BEING GREAT ISN’t ENOUGH

MOST AREN’t SEEKING ADVICE

CHASING REPELS

AUTOMATE YOUR MARKETING

2. PLUG & PLAY

CASE STUDY:

FOUR STEPS TO

PRODUCTIVITY

PROBLEM 1: FEEDING THE ENGINE

PROBLEM 2: BURIED IN EMAIL

PROBLEM 3: DOING IT ALL

REAL PROBLEM:

NO SYSTEM to DELEGATE

AIR TRAFFIC vs…

…COMMANDER

VA ONBOARDING

Licensee

STAR PERFORMER VS. SEA ANCHOR?

SMALL BUSINESS MUSCLES

FREELANCE RESOURCE

THE HOLLYWOOD SYSTEM

BE THE GM!

ORBULKY NIMBLE

Question:WHAT’s DID YOU LEARN, NOTICE OR WANT TO

SHARE?

KEY LESSONS

CAN’t Do it All & Grow

STOP DOING THE WORK FOR THOSE

WHO DO THE WORK

CHOOSE SPECIALISTS

VS.

PLUG IN & POWER UP

3. HACK TIME

CASE STUDY:

MEET GEOFF

PROBLEM 1: NO TIME

PROBLEM 2: BOTTLENECK

PROBLEM 3: NOT READY TO CHANGE?

BACKLOG CITY!

REAL PROBLEM: TECH TANGLE

++

AUDIO FILE NOTE SOLUTION

STOP LETTING TECHNOLOGY USE YOU

5x typing speed, the mad men way

PERFECTION IS REDUCTION

KEVIN KELLY

ELIMINATION

Value

Effort

LOW VALUE/ IMPACTLOW EFFORT

High VALUE/ IMPACTLOW EFFORT

High VALUE/ IMPACTHigh EFFORT

LOW VALUE/ IMPACTHigh EFFORT

FLIP THE MODEL

ORENCUMBERED EMPOWERED

Question:WHAT’s BEEN MOST VALUABLE FROM THIS

LAST BLOCK?

KEY LESSONS

SAYING NO IS KEY

CREATE A FILTER

THE RIGHT HABITS

PERFECTION IS LESS

40 PRINCIPLES

WHAT NEXT?

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