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A few simple steps to success brought to you by Sheba Khodadad and Victoria Pynchon
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Negotiation and MarketingNAPO Presentation
Victoria Pynchon, She Negotiates Consulting and TrainingSheba Khodadad, 6 Degrees Deep
Job #1 Know Your
Unique Value
Sell Your Unique Value
• Relationships• Feelings• Neuro-associations• Power• Connection• Experience
WHAT IS A BRAND?
Job # 2
Form Alliances
Alliances
Job # 3
Learn Your Bargaining Partners’ Interests
Job #4 Framing
Job #5Invent
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Women are the future: don’t sell yourself
short!
