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Bret L. Simmons, Ph.D.
NCET, September 28, 2016
What have we learned about
social media?
www.bretlsimmons.com
http://www.slideshare.net/BretLSimmons
Let’s talk
• Are you active on SM? Why or why not?
• What have you learned?
• Any predictions for the next 5 years of SM?
• What I’ve learned
• Key performance technology
2007
2008
2009
2010
How do you spend most of your time?
• Talk
• Text
• Social Media
• Other
• Never started?
• Quit?
• Currently active?
• What have you learned?
• Predictions?
What I’ve learned in 8 years
• Privacy
• Authenticity
• Professional discretion
Never trust any site to
protect your privacy
• Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy
Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your online presence to build
bridges, not walls
We don’t need Facebook or Twitter
to authenticate our lives
Professional Discretion
Just because you can post,
comment, share, like, etc. does
not mean that you should.
Professionally PersonalEverything you do reflects on your business
Why risk
offending
anyone?
Be a signal in an ocean of noise
Core Performance Technology:
The ability to outlearn your competitors
Yesterday’s home
runs don’t win today’s
games
Babe Ruth
Questions?
