Bret L. Simmons, Ph.D.NCET, September 26, 2014

Personal Branding

www.bretlsimmons.com

http://www.slideshare.net/BretLSimmons

This isn’t just business,

it’s personal

Mitch Joel

Brand• What is your message?• Who controls your message?

Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.

(Seth Godin)

Value

What you can do uniquely well to help others address opportunities or solve problems that matter to them.

New business card

www.bluehost.com

HUB

Get online and build relational capacity

If your website does not have a blog, it’s missing the engine of relational capacity

Professionally Personal Brand Ambassadors

Professionally PersonalEverything you do reflects on your business

Responsible Freedom“One of the highest forms of responsibility is the responsibility to be free. One of the highest forms of freedom is the freedom to be responsible” R.E. Quinn (2008)

Never trust any site to protect your privacy

• Never post anything, anytime, anywhere that you would not be comfortable with anyone seeing

• If it were posted on the wall of your office, would it make any of your colleagues, customers, or employees uncomfortable? If so, don’t post it online

Operational Privacy

Operational Privacy

• The sooner you behave as if you have no privacy online, the more effective you will be

• Use your online presence to build bridges, not walls

Professional Discretion

Just because you can post, comment, share, like, etc. does not mean that you

should.

Why risk offending anyone?

We don’t need Facebook or Twitter

to authenticate our lives

Summary• Know who your customers are

and what they value• Ensure that everything you and

your employees do and say both online and offline is consistent with your message

• Be clear, not cute

Questions?

Bret L. Simmons, Ph.D.www.bretlsimmons.comBret.simmons@gmail.com(775) 336-9576