Upload
nasscom-product-connect
View
223
Download
0
Embed Size (px)
Citation preview
Navigating Marketplace Models and Measuring Success
Practitioners’ View
Vivek Pathak Ashish Singru
HYPER CONNECTED WORLD
The Internet is worth more to the global economy than more traditional industries such as agriculture or energy – The Economist , 2015
Sources: HillhouseC, Economist, others
4
ECOMMERCE IS POISED FOR RAPID GROWTH
5
COMMERCE ECOSYSTEM
CONSUMERS SELLERSOPERATOR
Enablers: INTERNET/ MOBILE PENET. LAWS, ETC
Ancillaries: PAYMENTS, LOGISTICS,
HOW ARE THESE CONVERGING?
DECODING THE COMMERCE ECOSYSTEM
7
INTERNET PENETRATION IS ALL TIME HIGH
8
MOBILE REVOLUTION HELPING ECOMMERCE
ECOMMERCE IS BECOMING MORE SOCIAL
PERSONALIZATION IS KEY
SEAMLESS MULTI-SCREEN EXPERIENCE
PRESSURE ON SUPPLY CHAIN LOGISTICS
DECODING THE OTHER SIDE …SELLERS
REGULATORY ISSUES ARE RISING
DISINTERMEDIATION IS HAPPENING
16
BUT… RAPIDLY CHANGING BUYER
PREFERENCES FORCING EVOLUTION
STILL THE BULWARK OF RETAIL COMMERCE
95% RETAIL SALES STILL OCCUR IN STORES
BRICK N MORTAR BUSINESSES
SOURCE: ‘LEARN WITH GOOGLE’ REPORT
RETAIL SALES INCREASINGLY INFLUENCED BY INTERNET
19
MULTI CHANNEL BUYERS ARE BETTER INFORMEDSOURCE: ‘LEARN WITH GOOGLE’ REPORT
ALLEGORICAL FROG IN BOILING WATER
OFFLINE TO ONLINE
TUNING ONLINE ‘SAVES’ INTO OFFLINE
ORGANIZATIONAL READINESS – GLOBAL MINDSET
INVENTORY LED
MARKET PLACE
25
Marketplace Model – Tempting for Start ups
http://yourstory.com/2014/04/marketplace-model-indian-startups/
26http://yourstory.com/2014/04/marketplace-model-indian-startups/
• 33% of the E-Commerce and Classified startups consider Supply Chain Management as the most difficult problem to tackle
• 41% of the E-Commerce and Classified startups also feel the heat of not good access to seed funding for their ventures
MARKET PLACE
NETWORK EFFECTS
PLATFORM & DATAMONETIZATION
NETWORK EFFECTSEFFICIENT & DISPASSIONATEHIGH LIQUIDITY & PROFITABILITY
RESISTANT TO EXTERNAL STRESS
CAN CREATE ‘WINNER TAKES IT ALL’
MONETIZATION GREATER FLEXIBILITY TO CHARGE
HELP OVERCOME FRAGMENTATION
GREATER ‘RETURNS TO SCALE’
PLATFORM & DATASPECIAL & POWERFUL ALLY
DEEPER TWO –SIDED INSIGHTS
HELP OVERCOME FRAGMENTATION
PRESENTATION TITLE GOES HERE 31
ECOMMERCE ANALYTICSMACRO-
ECONOMICS REGULATORY
GEO-POLITICAL
CONSUMER
BEHAVIORSELLER
BEHAVIOR
OPERATOR
BEHAVIOR
32
ECOMMERCE ANALYTICS
CORRELATION CAUSATION
RESPONSE CALIBRATIO
N
MARKET PLACE
UNDERSTANDING CUSTOMERS
SELECTION
TRUST
VALUE
TRUST IS IMPORTANT
(Re)Building Trust
REMOVE MISLEADING LISTINGSREDUCE RELATED INVENTORY POLLUTION
IMPROVE SEARCH & DISCOVERABILITY
SELECTIONVALUETRUST
ALLOW MULTIPLE PAYMENT OPTIONS
ENFORCE SELLER STANDARDS
SELECTIONVALUETRUST
REDUCE COST VARIABILITY
INVEST IN FAIR & FASTER RESOLUTIONIMPROVE FEEDBACK MECHANISMS
REDUCE FRICTION IN COMMUNICATIONSELECTIONVALUETRUST
40
ANALYTICS POWERS…PLATFORM DISCOVERY
BRAND DISCOVERY
PRICE DISCOVERY
MARKET DISCOVERY
TRUST DISCOVERY
41
ANALYTICS IMPROVES USER EXPERIENCE..
ANALYTICS HELPS EVOLVE USER BEHAVIOR
THOSE WHO OPTIMIZE AND SHIFT USER BEHAVIOR WIN!
ENGAGING THE COMMUNITY IS KEY
HIGHLY PROFITABLE & SCALABLE
POWERFUL NETWORK EFFECTS
MARKET PLACES