as distinctive as you are

Presented by : Mahak Ajmera

Content

• Toothpaste Facts

• Demand of Herbal product

• Toothpaste - natura

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Fact sheet

• British Dental Health Foundation states that,

31 per cent of adults have tooth decay.

66 per cent of adults have visible plaque.

29 per cent of adults suffer from regular dental pain.

• The Indian Journal of Dental Research stated that a herbal

based toothpaste can control plaque and gingivitis(inflammation of gums).

• According to the World Health Organization (WHO), 80% of theworld’s people depend on traditional medicine (herbal) for theirprimary healthcare needs.

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Source: http://www.nationalsmilemonth.org/page/facts-and-figureshttp://www.ijdr.in/article.asp?issn=0970-9290;year=2009;volume=20;issue=4;spage=480;epage=482;aulast=Georgehttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC3782986/

Demand for Herbal Toothpaste?

• Many consumers have started to switch overto natural toothpastes to avoid artificialflavours that are commonly found in regulartoothpastes.

• With the herbal toothpaste, you get naturalherbs and extracts in the form of barks,roots, plants and leaves which have beenknown for centuries to promote good dentalhygiene.

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Source: http://herbaltoothpaste.net/

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If we don’t look after our teeth who can remember

what might happen?

Germs build up in

our mouths to produce plaque

which sticks to our teeth.

If the dentist can’t repair the hole the tooth

may be lost forever.

If we don’t get rid

of the plaque, holes can appear

in our teeth.

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What is natura ?

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• A unique formula in dental carewith some of the nature’s finestingredients having natural, antibacterial, antiseptic and antiinflammatory properties.

• The herbal extracts cleans,strengthen and heals naturallywith lasting fresh breath

What are the key ingredients ?

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Sarcandra Glabra• Anti bacterial

• Anti inflamatory

Fennel• Anti bacterial

• Refreshing agent

Papaya Tree Bark• Toothache • Cavities

Ginger Roots• Toothache

• Fight infections

Other Ingredients

• Sodium Monofluorophosphate (0.76%) (0.15% W/V Fluoride Ion).

• Calcium Carbonate

• Water

• Sorbitol

• Hydrated Silica

• Sodium Lauryl Sulfate

• Flavor (Herbal Extract)

• Sodium Carbonate

• Sodium Hydroxide

• Cellulose Gum

• Sodium Saccharin

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Why is natura good for you ?

• Protects and strengthen teeth's

• Fight gingivitis

• Reduces plaque

• Prevent tooth cavities

• Freshens breath

• Brightens and whitens teeth

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Target Market

People who are inclined towards

Ayurveda and herbal care.

Where can you buy ?

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What is the price ?

Product Quantity Price

Regular Pack 75 ml € 1.29

100 ml € 1.72

Combo Pack 150 ml (75*2) € 2.58

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Promotion

• Hoardings• Free samples• Discount offers• Direct Marketing

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Brush. Brush. Gargle. Gargle. Aahhh!

Wake up in the morning to this refreshingly green toothpaste

with exotic herbal ingredients for tingly fresh breath and all day protection. This is as good as it

gets.

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Natura has blended SarcandraGlabra and Fennel to get a gentle and an effective toothpaste that

whitens teeth, removes plaque and freshness your breath.

Try and feel the “Clean”sensation!

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Ginger roots and Papaya tree bark soothes oral ailments like

toothaches, inflamed gums, fight infections and cavities.

I often munch them in the forest. That’s why I never had a problem

with my pearly whites.

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Your smile...Our passion...

Healthy teeth... A beautiful smile...

It is as distinctive as you are.....

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Other Ingredients

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Sr. No

1 Calcium carbonate Mild abrasive Purified calcium from the earth

2 Glycerine Moistener Vegetable oil

3 Water Consistency Aquifer

4 Hydrated silica Stain removal Purified silica form earth

5 Sodium lauryl sulfate Dispersant Derived from coconut oil

6 Sodium bicarobonate Ph adjustment Purified from earth

7 Sodium monofluorophosphate0.76% (0.14% w/v fluoride ion)

Decay prevention

Fluorspar (calcium fluoride), an ore

Back up

• Sodium Monofluorophosphate (0.76%) (0.15% W/V Fluoride Ion). Inactive Ingredients: Calcium Carbonate, Water, Sorbitol, Hydrated Silica, Sodium Lauryl Sulfate, Flavor (Herbal Extract), Sodium Carbonate, Sodium Hydroxide, Cellulose Gum, Sodium Saccharin

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Some toxic components of a toothpaste

• Fluorides: in higher levels cause fluorosis

Appear as tiny white streaks or specks

Severe form- mottling of enamel, pitting and cracking of teeth, black and brown stains.

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• Titanium dioxide: if inhaled can cause lung damage

• Sodium saccharin: FDA lists it as a possible carcinogen.

• Titanium dioxide: if inhaled can cause lung damage

• Sodium saccharin: FDA lists it as a possible carcinogen.

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Toothpaste Ingredients

Abrasives 20%-40%

Solid, insoluble particlesCausing abrasionRemove debris and residual stain from teeth

Aluminium oxideCalcium pyrophosphateCarbonates like sodium bicarbonate, calcium carbonateSilica

Binders 2% To provide consistency and shape. Polymers like CarboxymethylCellulose (CMC)Alginate Gums

Humectants 20%-40%

Used in toothpaste to prevent loss of water and subsequent hardening of the product upon exposure to air.

GlycerineSorbitolPolyethylene glycolMannitolPropylene glycol

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Sweeteners and Flavors

2% each Improve taste of toothpaste

Sweeteners: sodium saccharin, sorbitol, mannitol, xylitolFlavours: peppermint, spearmint, wintergreen, menthol, cinnamon

Surfactants 1%-2% Produce foam and aid in the removal of debris.

Sodium Lauryl SulfateSodium N-LaurylPolyethylene glycol (PEG)

Fluoride actives Adults: 1000-1450ppmChildren:<1000ppm

Increases resistance to enamel solubility.

Sodium fluorideSodium monofluorophosphateStannous fluoride

Preservatives <1% Prevent the growth of micro organisms

Alcohols, sodium benzoate, dichlorinated phenols