Native ads match the visual designof the experience they live within,

and look & feel like natural content.

Clearly labeled as commercial/paid content.

Native Ads?

Native Ads Are Consumed the SameWay People View Editorial Content

Consumers looked at natives ads morethan the original editoral content.

Consumers looked at original editorial contentand native ads for a similar amount of time.

Native Content

26% 24%

Percentage of users who saw content vs. native ads

1.0 1.2

Average amount of seconds spent viewing content vs. native ads

Consumers lookedat native ads more

than the originaleditorial content

Native promotedarticle is the firs

thing consumersnotice with very

high fixation

Native ads onmobile experienced

CTRs 406%higher thanbanner ads

Targeted ads integrated acrossscreens and experiences

Ad SpecsNative Standard

Titles ImagesDescription

Make use of the50 characters

Use little case

Directly relate tolanding page

Make use of the150 characters

Use sentence case

Sponsored By reflectsbrand, not URL

Directly relate tolanding page

627x627 pixels1200x677 pixels

Avoid logos since theymay appear out ofplace in the contentstream

Use compelling images:Images with one faceperform better

Sponsored Appear On

Goals

Optimize campaign towards desired and areasonable CPC and CPA

goal for better ROI

Image+

Text

Ad UnitRecommended

Images:627x627 | 1200x627

Title: 50 charDesc: 150 char

AdSpecification

TargetingFilters Applied

Nation Wide(Indonesia)

M/F 17-60 yo

Rp 1,800

Rate TotalClicks

64,683

DailyClicks

2,156

Media Plan

PricingType

CPC1-30 June

Period

30 Days

Duration

Media Plan

Nett no Disc

Rp 100,000,000

Total Media

30 DaysTotal Clicks

64,683

Total Gross

Total Nett

Rp 100,000,000

Rp 100,000,000

Total Rp 100,000,000

Syarief Laquais+62 815 815 3569www.atomicad.agency