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The National Health Council's Communications Affinity Group hosted a webinar on Aug. 8, 2013, for patient advocacy organizations to unveil tools for educating people with chronic diseases and disabilities about essential health benefits and the open enrollment for state health exchanges.
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Communications Affinity Group
August 8, 2013
Tamara RuggieroVice President, Communications and Marketing
American Kidney Fund and
Chair, Communications Affinity Group
Tamara RuggieroVice President, Communications and Marketing
American Kidney Fund
An Update on NHC’s Exchange Enrollment Outreach
Kelly BrantleyAugust 8, 2013
4
Training and EducationThrough education, NHC will lay a foundation for VHAs on insurance marketplaces and Medicaid expansion
1
Patient Advocacy ToolsElectronic tools will help advocates assist patients through implementation activities
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Key Messages
Key messages will launch each month and build off messages tested by national partners
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NHC Is Assisting Members with Health Reform Activities through Three Main Sets of Tasks
Training and Education Will Be the Basis to Help VHAs Help Patients
● Two webinars to ready the VHAs for upcoming health insurance marketplaces and
Medicaid expansion
o Target audience of federal and state staff of VHA member organizations
● July 17th webinar focused on status of implementation in states, consumer outreach
and enrollment activities, and the role of patient advocacy organizations
o More than 100 participants
o Audience participation led to a follow-up Q&A resource
● Upcoming autumn webinar will address more details about specific plan availability,
assistance programs in operation, and methods for data collection to inform future
federal and state policy updates
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TRAINING AND EDUCATION
Advocacy Tools Will Focus on the Patient Perspective
● Set of six tools will be developed and
distributed to offer information tailored to
the specific needs of the patient population
● Tools will include some customizable
resources that will allow co-branding of a
VHA with NHC
o Enrollment Assistance Programs for
the Health Insurance Exchanges
● Two infographics will complement the set of
materials, offering a graphic approach to
displaying complicated information
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PATIENT ADVOCACY TOOLS
Key Messages Will Focus on Themes That Resonate Most with Patients
● National partners have identified and tested sets of messages that resonate most for
the population of individuals who will be eligible to enroll in exchanges
● At regular intervals, NHC will roll out a new key message to its members, including a
patient advocacy tool, email blast text, and social media suggestions related to the
message
● Examples of key messages could include
o There will be new, affordable insurance options available for people without insurance.
o All insurance plans will have to cover doctor visits, hospitalizations, maternity care, emergency
room care, and prescriptions.
o Help will be available online, by phone, and in person to find the plan that works best for you.
o Financial help is available so you can find a plan that fits your budget.
o If you have a pre-existing condition, insurance plans cannot deny you coverage.
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KEY MESSAGES
Enrollment Outreach Activities Will Continue through the Open Enrollment Period
● TRAINING AND EDUCATION
o July webinar recording linked on NHC’s website
o One additional webinar, held in early autumn
● PATIENT ADVOCACY TOOLS
o Enrollment Assistance Programs for the Health Insurance Exchanges
o Three additional customizable tools
o Two infographics
● KEY MESSAGES
o Six messages delivered regularly with associated communications materials
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NHC WILL DEVELOP AND DELIVER THE FOLLOWING ADDITIONAL MATERIALS TO MEMBERS
Choosing the Health Plan that’s Choosing the Health Plan that’s Right for You!Right for You!
Michelle RiceDirector of Public Policy
National Hemophilia Foundation
Michelle Rice, Director of Public PolicyMichelle Rice, Director of Public Policy
It’s up to you!• Choosing the best insurance for you involves
planning ahead and researching
• Take time to do this: it’s important!
• It’s your responsibility to make good choices
Personal Health Insurance Toolkit• Health Plan Comparison Guide
• Health Plan Cost Comparison Worksheet
• Glossary of Healthcare Terms
• Personal Health Experience Stat Sheet
• Workshop on How to Choose a Plan
Health Plan Comparison Guide• Cost vs. benefits
• Monthly/annual premium?
• Total out of pocket costs
• Services I need covered?
• My physicians covered?
• Annual limits?
• Out of network benefits?
Selecting a New Plan
Health Plan Cost Comparison Worksheet• Plan Name
• Annual Premium
• Financials
• Major Medical
• Pharmacy Benefit
• Emergency Care
• Mental Health
Getting Started
Step 1: Get some baseline stats
• How many times in the past year have I…..?
Getting StartedStep 2: Glossary
Step 3: Collect from HR:
• Benefit Summary
• Drug Formulary
• Provider Network Booklet
Step 4: Health Plan Comparison Chart
The American Heart Association’s Role in Achieving Coverage for All
Americans
Stephanie Mohl, AHA/ASA Senior Government Relations Advisor
August 8, 2013
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Major Sources of Informationabout Reform Law
For Uninsured
Sources: Enroll America, “Informing Enroll America’s Campaign: Findings from a National Study;” January 2013. Kaiser Family Foundation Health Tracking Poll, April, 2013.
• 78% unaware of new coverage options
•32% Friends, family•28% Newspapers, radio, online•21% Cable TV• 7% Doctor• 5% Non-profit or community organizations
Copyright - AHA Confidential & Proprietary 18
Overall AHA Strategies• Preparing National Service Center • Training all AHA staff• Tele-Town Hall meetings for AHA volunteers• Targeted webinars for African-American, Hispanic
volunteer Ambassadors• New website content• Articles in AHA newsletters• Info at consumer events
(Heart Walks, etc.)
Copyright - AHA Confidential & Proprietary 19
AHA ResourcesGeneral Health Insurance Info:
http://www.heart.org/healthinsurance
Copyright - AHA Confidential & Proprietary 20
AHA ResourcesHearts for Healthcare: http://www.heartsforhealthcare
ACA Outreach & Education
for People with MS
Kim CalderDirector, Federal Health
Affairs & Insurance Policy
Established VHO in 1945, evolved into nationwide network of chapters by 1980s
Increasing focus on health insurance programming and advocacy since 2000s
• National Call Center in place since late 1990s, health insurance specialists since 2006
• Survey data of insurance status, source of coverage of ~1000 people with MS
• Template appeals letters and toolkit since 2004
• Active engagement in ACA implementation starting with ‘Principles for Healthcare Reform’ endorsed by Board in 2007
Preparation for Exchanges and Market Reforms
Shift in emphasis from Implementation to Outreach & Education
• Society publications, English and Spanish
• Offer webinars/teleconferences in collaboration with Chapters
• ‘Meeting in a Box’ -- Powerpoint with talk points suitable for clients, staff, volunteers, committee discussion
• Dedicated website with links to Healthcare.gov and more
• Fact Sheets – short and MS-specific
• Provide scenarios of people w/ MS impacted by ACA for media prep, story telling, suggested blogposts, other social media
• Training and prep for Call Center staff – Navigator? Certified Application Counselor?
Questions?
Question:
What is the best way toco-brand any of the NHC tools
being developed?
Question:
Is the National Hemophilia Foundation open to sharing its patient tool kit for other organizations to use?
Question:
Where on the National Multiple Sclerosis Society website would one find links to various health exchange
information?
Question:
When will the American Heart Association materials be ready for
sharing?
Question:
Are patient advocacy organizations educating navigators about the needs
of people with chronic conditions?
Question:
What are patient advocacy organizations doing to educate their
own employees?
Reminders
• September 11 – next NHC webinar on educating patients about EHBs and exchange enrollment
• Tentative: November 13 – next Communications Affinity Group meeting
• Opportunities to share your organization’s message on WebMDA Different NormalWebMD Answers
Thank You for Participating!
Tamara RuggieroVice President, Communications and Marketing
American Kidney Fund and
Chair, Communications Affinity Group
