Customer relationship management

Group -Abhilash KotawerChitragupt Verma

Uma Mahesh ReddySrikanth Reddy

Suraj Singh RathodRadha Krishna Reddy

Rakesh PalleyBhasker bhoomi Reddy

Introduction

“Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action".

By India's former President Dr. A.P.J. Abdul Kalam

Dreams also give you an idea to change yours and other life.

An idea can change your LIFE

An idea can change your WIFE also…

An idea can also change OTHERS life

Seeds of the Dreams.

Mr. Ratan Tata

I observed familiesriding on two-wheelerthe father driving thescooter, his young kidstanding in front ofhim, his wife seatedbehind him holding alittle baby. It led me towonder for such a carwhich is safe &affordable to anymiddle class family.

The ONE lakh car that drives ONE billion dreams…

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Description about Nano

The project has literally become India's claim-for-fame in the international-media due to

Tata Motors' innovation in developing the car, as well as keeping it low in price.

The car itself is expected to boost the Indian Economy create entrepreneurial-opportunities across India, expand the Indian car market by 65%.

Mr.Ratan Tata, Chairman of the Tata Group and Tata Motors,

who has described it as an eco-friendly "people's car".

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cont…

Nano has been greatly appreciated by many sources and the media

for its low-cost and eco-friendly initiatives which include using compressed-air as fuel

and an electric-version.

Tata Group is expected to mass-manufacture the Nano in very large quantities,

particularly the electric-version, and,besides selling them in India, to also export them world-wide.

The Tata Nano isa rear-engine, four passenger

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Design.

•The People’s Car, designed with a family in mind, has a roomy passenger compartment with generous leg space and head room.

• It can comfortably seat four persons.

•Four doors with high seating position make ingress and egress easy.

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What makes it so cheap !

The Tata Nano uses plastics and adhesives rather than welding.

Introducing the car with an artificially low price through govt-subsidies and tax-breaks,

Using vertical-integration, or partially using inexpensive polymers or biodegradable plastics instead of a full metal-body.

It has no AC, no power steering, no power windows, no power bells and whistles.

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cont…

The Nano's boot does not open, instead the rear seats can be folded down to access the boot space.

It has a single windscreen wiper instead of the usual pair.

Its door opening lever was simplified.

It has 3 nuts on the wheels instead of the statutory 4 nuts.

It only has 1 side view mirror

PRICE : Starting price in India: Rs. 100,000

PLACE : Manufactured in India Sold through dealerships or internet Alliance created with Nissan Sold at Nissan dealerships Good Strategic Alliance due to its costumer loyalty, establishment in North America,

etc.

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Target market.

The low-cost car is clearly intended for the masses.

For the family of four that would otherwise ride on a scooter,

Its also attracts the small cars buyers like Maruti 800, bike

riders etc.

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Marketing Strategies.

For marketing strategy Tata had use conventional media in an unconventional manner.

Nano isn’t big on advertising. There are no TV campaign, Only innovative use of print, radio and other media, particularly the web. The Tata team was working on

› Nano news in papers,› Nano breaks on radio, › Nano appearing in the form of messages or ticker news on TV,› Online Nano games, › Nano chat rooms on the Net, › Nano pop-ups on major websites and › Nano conversation on Facebook, Orkut and blog spaces

Tushar Rastogi 161 December 2009

Promotional Tag line.

‘Have Fun, Pay Less, get more with Tata Nano’

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Online Marketing.

Website: www.tatanano.com

The major sections of

the site are:

a. Galary (both pictures

and videos).

b. Game (rather Link to

a nice virtual driving

game by Zapak).

c. Community.

d. Why Nano?

e. Booking Details.

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Social Media.

Facebook

Blog

Orkut

YouTube

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Nano Game.

The game by zapak was a great move to spread word about the car.

Tushar Rastogi 201 December 2009

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Print media. The grand launching ceremony

of Tata Nano was covered by all kind of media personal. It was a front page headline in many leading newspapers.

International motor show at Geneva where Mr. Tata shows the Nano in front of international media.

Business tycoon like Mr. Tata when delivered the first Nano to a comman person, itself it makes a big news.

PRODUCT LIFE CYCLE

SWOT Analysis

Strengt

hs

PriceMileageStyleBrand NameFirst

InnovationFiber Body Low Suspension Light Weight Not Suitable for Hilly Areas Delay due to Singur

Weakness

• Bikers can be motivated

• Auto rickshaw & second hand

market

• Other competitors

• Traffic Congestion

• New Regualtions

Opportunities

Threats

Thank You