1. 1. Social Media Deep Dive with KiKi LItalien Tweet @kikilitalien Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien #NAHBALI
2. 2. Your Speaker Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Consulting on social media & content strategy for Amplified Growth, Inc. Marketing Director for a startup app company based in NYC Developing a digital strategy course for Mediabistro
3. 3. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien 2:00 - 3:00 pm SM Presentation 3:00 - 3:15 pm Break 3:15 - 4:15 pm SM Panel 4:15 - 4:30 pm Break 4:30 - 5:15 pm Roundtables 5:15 - 5:30 pm Summary and Conclusion Agenda for Social Media Workshop
4. 4. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Identifying Your Passion Why do you want people to hear from your organization? Why should anyone else care what you have to say? Are the people you want to talk to using social media?
5. 5. The 4 Elements of a Social Media Plan People Objectives Strategy Tools Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
6. 6. People Who is your target audience? Who is your existing audience? Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People (It all starts here)
7. 7. Demographics & Psychographics Information you need and how to find it Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People
8. 8. Amplified Growth, Inc.. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
9. 9. Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People Twitter Analytics
10. 10. Facebook Insights Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People
11. 11. Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People Other Resources Google Analytics Data collected from online forms Customer Relationship Management (CRM)
12. 12. Questions to Answer Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien People Is my existing audience different than my target audience? If yes, how can I use my existing audience to reach my target audience? How can I reach more of my target audience?
13. 13. Objectives What are you trying to accomplish? Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Objectives (Connect mission)
14. 14. Possible objectives Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Objectives Increasing member base, revenue Educating the community Advocacy for industry Serving as thought leader Increasing product sales
15. 15. Your Mission Activity: Share your organizations mission with a neighbor and tell him/her how your social media communication currently reflects it. Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Objectives
16. 16. Strategy How will you accomplish your objectives? Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy Keeping it simple
17. 17. Possible Strategies 1. Engagement Strategies 2. Hook Canvas 3. Maslows Hierarchy of Needs Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
18. 18. Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy The Hook Canvas
19. 19. Maslows Hierarchy of Needs Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
20. 20. Looking at Maslow in Social Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
21. 21. Activity Practice Makes Perfect, Maslow - Style! Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
22. 22. Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Strategy
23. 23. Tools What will help you achieve your objectives? Amplified Growth. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools (Technology)
24. 24. Questions to Think About 1. Resources 2. Content 3. Budget 4. Metrics Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools
25. 25. Time Saving Tools Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools Scheduling/Metrics: Hootsuite, Tweetdeck, SproutSocial Content/Scheduling: BufferApp Content: Swayy, Contently Graphics: Canva, Piktochart Images: MorgueFile StockUp StockSnap Video: Animoto
26. 26. Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Tools
27. 27. A Few More Resources Acronym Soup Blog - theacronymsoup.com More on Maslow and social media - http://www.adweek.com/socialtimes/social-media- hierarchy-needs/460308 Great checklist for social media managers: http://www.adweek.com/socialtimes/a-complete- checklist-for-social-media-managers-infographic/622615 Application for free month of social media consulting - http://goo.gl/forms/07x78H0Xbo Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
28. 28. The 5th Element You. How will you use these elements in your own organization? Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien
29. 29. Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Break Which time saving tool are you going to try out when you get back to the office? Whats the biggest takeaway youve received so far?
30. 30. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Panelists Shannon Affholter (@MBAKS_Voice) Executive Officer, MBA of King & Snohomish Counties Dianne Beaton (@DDBeaton) Visionary Diva/Owner, 2DiFore Marketing Solutions LLC Teri Edwards (@CCHBA) Executive Officer, Carteret County HBA
31. 31. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Break Whats the most interesting thing youve heard from the panelists about their use of social media? What tip did you hear from the panelists that you are going to use?
32. 32. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien Roundtables 1. Getting clear on using POST 2. Help, I need content ideas! 3. Time management strategies 4. Social Media 101 questions 5. Integrating social media with traditional media
33. 33. @Amplified Growth, Inc. All rights reserved. Social Media Deep Dive - Twitter @kikilitalien kiki@amplifiedgrowth.net