INNOVATION IN MOTION

IT’s TIMe TO dIscOVer The pOssIbIlITIes TIMe TO MOVe yOur brANd fOrwArd

what are we:A brANd buIldINg cOMpANy we are an integrated brand consulting and design agency; leaders in brand innovation. we partner with powerful brands to discover and manage their possibilities. Our job is to move brands forward by perfecting their promise to the world. we develop and deliver unique brand images across every consumer touch point while establishing an enduring perception about our clients in the minds of consumers. since 1998 our company has provided creative brand consultancy to high profile people and companies. we have worked with mega-brands such as Nelson Mandela, sony Music, sports Illustrated, Time warner, fox, universal Music, NAscAr’s dale earnhardt, Inc., dell, subway, Apple, Target, Nike, disney, hbO, Memorex, and yahoo! just to name a few.

myMuZe is composed of a team of seasoned brand architects and design industry professionals with diverse experience. we work collectively to provide an innovative approach in the development and execution of consumer driven brand building strategies. Our team is immensely qualified to manage the essence of your brand and translate it into profits.

what we do: ThINk, creATe, plAN, ANd delIVer To win in today’s market, your brand must keep a slot in the consumer’s mind. your brand needs to begin and remain credible, competitive, current, and relevant to customer wants, needs, and interests. That means you need to tune in to market conditions, consumer preferences, and cultural trends not only when you first establish your brand but also on a regular basis as your brand ages.

we partner with you to create, manage, refine or translate your brand message to the world. we uniquely develop what people will positively believe about your brand. your brand is not a logo, color, product or just a word, it is an experience. we use a combination of research, market and financial analysis and statistics to define the opportunities of innovation. we don’t want you to make decisions based on what we think, we want you to make sound decisions on what you know. we’ll show you what really drives demand and how your brand can minimize risk. This will give you the confidence to make the right “value creating” decisions.

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how we do itOur prOcess

1. we discover, analyze and assess your branding needs

2. we conduct market research & analysis

3. we think possibilities

4. we get creative

5. we develop a plan of action

6. we manage the executables

7. we keep accountability

8. we communicate and involve your audience

9. we engage and retain your audience to create brand loyalty

10. we increase your brand value and market share

what we don’t do JusT Offer sOluTIONs

Most agencies offer solutions. we don’t. we are not a solution based agency. we are all about proactive innovation.

A solution is defined as the process of solving a problem or dealing with a current situation. That’s being reactive. we

are a proactive agency. being proactive means “creating or controlling a situation by causing something to happen

rather than responding to it after it has happened”.

myMuZe is in the business of brand proactivity, not solutions. we partner with brands to create outcomes and fulfill goals

through innovation. we do not manage problems, we create results.

who are we: whAT dOes MyMuZe MeAN? In ancient times the word muse was defined as a source of inspiration. Inspiration is defined as the process of being influenced to do something creative.

Muse = Inspiration = the birth of myMuZe

we put a “my” in front of our version of muse (myMuZe) to imply that you own your inspiration. your brand no longer has to have a source of inspiration, with myMuZe we believe your brand can be the inspiration.

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» we improve brand performance by fusingintegrating market research, market and financial statistics into a single insightful report to influence good branding decisions.

BRAND RESEARCH & ANALYTICS

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» with the growth of social media, we create online digital identities using a wide array of social tools, cultivating your personality on the internet.

DIGITAL BRANDMANAGEMENT

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» we establish and execute creative initiatives that generate brand awareness.

BRAND PROGRAM EXECUTION

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» we manage the presentation of your brand identity and brand message across your entire organization and through all media and communication outlets.

BRAND MANAGEMENT

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» we create messages that encourage consumers to experience your brand.

BRAND ENGAGEMENT04

» we craft a brand's asset into a clear concept and message that is easily recognized and remembered.

BRAND CREATION05

» we develop the single idea which details the brand’s ultimate reason for existing.

BRAND MESSAGES06

» we create an entire presence that speaks volumes about your brand and its unique capabilities.

BRAND DEVELOPMENT

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» we create and manage the marks that visually represent your brand.

BRAND IDENTITY08

» we develop measurable plans to strengthen, create and sustain growth for your brand.

BRAND STRATEGY09

» we create names that can grow, sustain and translate your brand's message to its targeted audiences in the most effective manner.

BRAND NAMING10

» we discover how your brand’s unique message will best stand out in a competitive market. it’s the process of finding an unfulfilled want or need in the consumer’s mind and addressing it with a distinctively different and ideally suited offering.

BRAND POSITIONING11

» we develop creative ways your brand can occupy a physical space that will be engaging and encouraging to shoppers. with experts in branding and design, we create a shopping experience that will be meaningful to your customers.

BRAND RETAIL ENVIRONMENTS

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» we capture your company’s vision and bring it to life visually.

CORPORATE BRANDING

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» to the public, we bridge the gap between your brand’s promise and your brand’s delivery.

BRAND RELATIONS14

» we conceptualize and execute how your brand message will be presented and maintained to the world.

BRAND ADVERTISING15

» this involves the development of specific objectives, strategies and tactics to integrate the brand message where your customer spends their time.

BRAND INTEGRATION16

» we develop audio branding that can be used to reinforce your brand identity.

SONIC BRANDING

AgeNcy dIscIplINes & serVIces:

Our prOAcTIVe TOOls

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we Are yOur TeAM we will ensure that your brand is 1) differentiated from your competitors, 2) credible in the consistency of your promise and 3) positioning is creative and strategic. The promise made will be the promise delivered. your brand will remain fresh and exciting through constant evolution.

we will ensure that your brand’s pricing captures the customer’s perception of value by striving for a premium cost, linking pricing to intangible benefits, and communicating exclusivity.

we will work with you to ensure that your brand is understood by all employees and acts as the central organizing principle. employees’ behavior must be aligned with your brand’s message and managed and rewarded as such. your employees will be engaged in evolving your brand. we will manage your brand as a long-term asset, internally and externally.

Our job is to distinguish your brand from its competitors and deliver an experience that leaves your customers satisfied and likely to look for your brand again and again.

IN cONclusION: IT TAkes A TeAM

A successful brand must offer a relevant choice to its target audience. A successful brand needs to speak to its audience in a compelling and consistent way. your brand is a business asset. keeping your brand’s

promise consistently will attract loyal buyers who will return to buy again and again. As a brand owner, the benefit to you is that forecasting cashflow becomes easier with repeat customers, and you can plan and

manage with greater confidence the development of your business.

In partnership with you, myMuZe will put measurable key performance indicators in place to drive consumer loyalty and build brand value. we will ensure your brand continuously delivers benefits that meet

and exceed customer expectation. we will monitor the quality of your brand, service or products, create customer-driven designs and help you make life more enjoyable for your customers.

we will ensure that your brand is relevant to your defined audiences through rigorous segmentation, tailored messaging, a unique proposition, and creative execution.

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Our wOrk

Our prOMIse: we believe in the power of ideas to deliver innovative brand results. Our ideas are born out of powerful research-driven insight, resulting in unparalleled outcomes. we believe that the establishment of a unique image is the key to building a great brand. Our practice is to develop brand strategies that allow companies to capitalize on their unique market presence, while ensuring that their brand’s promise is increasingly represented. with guiding actions, both big and small, we’ll deliver on that brand promise.

we believe our purpose is to help clients build lasting brands that command consumer loyalty. we promise to create captivating ideas that make your promise consistent and true to the brand’s image and identity. myMuZe matches its mission with corresponding actions that benefit our clients.

Our mission is clear: To create and build brands in value with excellence and stability.

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serVIces fOr NelsON MANdelA fOuNdATION:brANd sTrATegy, brANd IdeNTITy, brANd eNgAgeMeNT, brANd creATION

Nelson Mandela has never wavered in his devotion to democracy, equality and learning. despite terrible provocation, he has never answered racism with racism. his life has been an inspiration, in south Africa and throughout the world, to all who are oppressed and deprived, to all who are opposed to oppression and deprivation.*

myMuZe was engaged to create brand programs to positively bring awareness to the brand. we focused on engaging the public with meaningful positioning of a project called “global lessons”. The project harnessed the power to not only educate the world about his purpose, but also to enrich people’s lives. The project was created to further convey the message of Nelson Mandela as a catalyst for hope.

NelsON MANdelA

serVIces fOr dAle eArNhArdT INcOrpOrATed:brANd sTrATegy, dIgITAl brANd MANAgeMeNT, brANd deVelOpMeNT, brANd eNgAgeMeNT

dale earnhardt was a legend of American auto racing, nicknamed “The Intimidator” for his competitive instincts and hard-driving style. competing in the NAscAr racing league, earnhardt had 76 career wins and won the winston cup championship seven times; as NAscAr grew in popularity during the 1980s and 1990s, earnhardt became one of America’s most popular athletes before he passed in 2001. Today his legacy lives on through his company dale earnhardt, Inc. (deI). deI was founded in 1980 by dale and Teresa earnhardt, deI is headquartered in Mooresville, North carolina. dale earnhardt, Inc has several business entities focused on philanthropy, auto racing and the promotion of the dale earnhardt legacy both nationally and internationally.*

myMuZe was challenged to create a brand strategy that could build and maintain the brand’s value during the country’s economic crisis. Our focus was to clearly differentiate the value of deI in the market place, and set it apart from the competition. we developed brand programs that were technically brilliant and had emotionally charged content that was based on the core values of the company. In this way, the brand’s profile was maintained on an ongoing basis and at the same time constantly reinforced.

Our work ranged from strategic brand consultancy to brand identity, and developing and creating creative brand management tools that would engage new and existing consumers to interact with the brand.

dAle eArNhArdT, INcOrpOrATed

* reference from www.nelsonmandela.org

* reference from www.daleearnhardtinc.com

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serVIces fOr yAhOO! MusIc:brANd INTegrATION, dIgITAl brANd MANAgeMeNT, brANd eNgAgeMeNT

yahoo! Music is the provider of a variety of music services, including internet radio, music videos, news, artist information, and original programming.

we were asked to develop a digital brand strategy that would provide the brand with a unique, clearly defined and visible position in the entertainment industry.

Our brand integrations and online design recommendations allowed the company to expand its impact to young consumers and the online community.

yAhOO! MusIc

serVIces fOr NIke:dIgITAl brANd MANAgeMeNT, brANd eNgAgeMeNT, brANd reseArch & ANAlyTIcs

It all started with a handshake between two visionary Oregonians - bill bowerman and his university of Oregon runner phil knight. They and the people they hired evolved and grew a company that became Nike from a us-based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivaled in the world.

Our goal in partnering with Nike was to elevate the message of innovative thinking. we developed an approach to brand engagement that focused on turning Nike’s

message into involvement. we created brand programs that positioned their brand online and honed in on their communications to achieve new levels of clarity, inspiration, and emotional impact for their target customers.

focusing on Nike’s “commitment” to innovation, we aligned the brand with business partnerships that ensured that brand value was being created through proper brand positioning with young, diverse, well-educated consumers .

NIke

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serVIces fOr MAX sIegel:brANd IdeNTITy, dIgITAl brANd MANAgeMeNT, brANd deVelOpMeNT, brANd sTrATegy

Max l. siegel is the former president of global Operations at dale earnhardt Inc., one of the top motor sports franchise in NAscAr. As one of the most influential executives in the entertainment and sports industries, siegel made history as the highest-ranking African American executive in NAscAr.*

siegel now leads NAscAr’s drive for diversity program in addition to returning to an Indianapolis law firm to specialize in sports and entertainment.

we worked with Max to establish his personal brand’s differentiating factor from other powerful executives in his field. we wanted to have a clear and distinctive brand that would stand out from all the rest.

myMuze ensured that siegel’s brand identity and online digital brand was distinguished from his competitors and delivered a great experience.

MAX sIegel

serVIces fOr spOrTs IllusTrATed:brANd INTegrATION, dIgITAl brANd MANAgeMeNT, brANd eNgAgeMeNT

sports Illustrated (sI) is an American sports magazine owned by media conglomerate Time warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the united states. It was the first magazine with circulation over one million to win the National Magazine Award for general excellence twice.*

sI has a good share of the market, but young sports consumers felt left out of the objectives that sI was establishing, so sI created sports Illustrated On campus. we developed a branding program to involve the younger generation for sI On campus.

The program was designed to develop awareness and readership of this magazine by college students.

we created a digital platform and offered a downloadable digital music compilation inspired by the sporting world culture. The web site traffic exceeded 32,000 unique users in four months.

myMuZe carried the creative and administrative load, secured licensed content, and constructed a dedicated web site to support the downloads. we also cross branded this effort with Nike and dell.

spOrTs IllusTrATed

* reference from sportsillustrated.cnn.com

* reference from maxsiegel.com

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A Vertical Stacked Logo

Horizontal Stacked LogoB SymbolC

NelsON MANdelA IdeNTITy sIMONe sMAlls pr IdeNTITy cyTeXONe IdeNTITy rOckIN’ The VOTe IdeNTITy

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dAle eArNhArdT INcOrpOrATed eMI MusIc publIshINg20 21

creflO dOllAr MINIsTrIes MyMuZe rOckIN’ The VOTe22 23

The lOcMAN fuNd ThIs Is My wAlk24 25

OurbrANd

relATIONshIps

cONTAcT usleT’s eXplOre The

pOssIbIlITIes

myMuZe Incorporated244 Madison Avenue suite 103New york, Ny 10016

p: 646-417-8115 x703e: innovation@mymuzeinc.com

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