How We Engaged 400,000+ Parents on

Social Media

Today’s Presentation• The Mykidstime Story

• Things that Contributed to our Success

• Things That Didn’t Work

• Summary

The Story of Mykidstime• Started in 2007: Galway website for parents• Local Directory of after school classes,

events etc• Added ezine, blog, competitions• Added an online booking payment service in

2008 (now www.clearbookings.com)• Became “national” website 2011• Revenue: advertising & sponsorship & Store

The Story of Mykidstime• Started social media in

2011– Facebook profiles (!) then

pages– Followed by Twitter,

YouTube (2 attempts)– Anything new going

• 2012 implemented social media strategy

• 2013 growth• 2014 400,000+ fans on

Social Media

Channel Number of fans / followers

Facebook 425,000

Twitter 12,000+

Pinterest 1,000+

Instagram 200+

Google+ 100+

YouTube 30

The Story of Mykidstime• Finalists Bord Gaís Energy Social Media

Awards 2011, 2012, 2014

• Winner OMiG Best Social Media Award 2014

• One of the most trusted online brands– Measured by Userneeds.com 2012 and 2013

• Rebranded 2013

Our Growth on facebookOctober 2013 = 11,000 facebook fans

December 2013 = 24,000 facebook fans

August 2014 = 425,000 facebook fans

On average 50% of our website traffic comes from facebook & mobile facebook

So how did we do it?

Things that Contributed to Our Success

1. Deliberate Content Strategy

2. We Went Viral

3. Measure, Analyse, Adjust

Deliberate Content Strategy• We know to the day and hour what we are

going to post

• Planned at least 1 month ahead with room for ad-hoc news/items

• Shared doc plan

• Shared private group for ideas from the team

You can’t run your business and be there thinking “What will I post today”. Plan ahead, makes it easier to manage

We Went Viral• We went viral!

This isn’t something you can control but finding high quality shareable content puts you in a good position

Measure, Analyse, Adjust• Pick your KPIs – tie them to your business

objectives

• Measure every month

• Analyse

• Adjust

Jay Baer “If you really want to know what the impact of social media is on your business, you’re going to have to do something other than Print”

To Sum Up1. High quality content (curate)

2. Engage and listen

3. Measure and tweak

Contact Info

jill@mykidstime.com087 2299128ie.linkedin.com/in/jillholtz/www.mykidstime.comwww.facebook.com/mykidstime