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Some Thoughts on QR Codes

Presented by Sandi GilbertPartner, CCI Strategic

Who’s Using Them?

“It was very successful and you will see QR codes continue to be integrated into our upcoming campaigns.”- Jennifer Crawford, VP of Corporate Communications, Calvin Klein, New York

“[Mobio’s] QR barcodes have transform[ed] traditional broadcast media into apersonalized marketing and sales experience.”- Nick Misisco, Senior Manager Marketing Ventures, Shaw Media

“We intend to continue to help our business customers create measurable and fully managed brand experiences with mobile barcodes to better interact with their consumers – a trend we anticipate will grow this year.”- Chris Hill, VP of Advance Mobility Enterprise Solutions, AT&T Business Solutions

“You're starting to see those [QR] codes used as rich media — or even extensions — to campaigns.”- Doug Neil, SVP of Digital Marketing, Universal Pictures

Mobio’s Naked Facts

Facebook and Diesel

Click on image to see Diesel’s unique use of QR Codes

Research Before You Buy

Before – at home Compare features Read customer reviews E-mail info to a friend for

input and comment Now – at the store

QR code on Fact Tags gives you the same experience IN STORE

They are called Quick Response for a reason

Fund Raising

Donation boxes are widely used in fundraising strategies for Not-for-Profits

Costly to maintain, service and often can be stolen

This poster becomes the “Ultimate Donation Box”

A compelling call to action can motivate

Subway, trains, buses, airports – high traffic areas

Real Estate

Make your signage come to life

One ‘click’ access to a virtual tour, video or comps and the realtor takes advantage of passerby’s impulse interest

For the Wine Lover

Hanging labels can contain Winery information, drink recipes or food parings

When used in a restaurant – the QR can direct buyers to local stores that stock the wine

Transactional Documents

Promotional Offers Customized codes based

on customer data E-billing

Sign-up / Pay bill now (customized PURL)

Contact Us E-mail submit website

For more info contact Use in conjunction with “go

to URL” traditionally seen today

Virtual Store

Click on image to see Tesco’s QR Code story

What Not to Do

A bad customer experience kills your opportunity

The URL needs to be designed to work with Smartphones

Duh! It is not going to be

viewed on a 22” monitor

The Future of QR Codes

QR Codes are easy to create, print and distribute

53% of cellphone purchases were Smartphones

This makes the continued use of QR codes cheap and accessible

1200% growth in scanning in Q4 2010*

The hockey stick is happening

What Do I Think?

I’m VERY intrigued Technology is moving

quickly – QR codes integrate traditional print with the on-line world

Multi-channel delivery is a proven commodity

It’s a measureable medium – you can prove ROI

Companies are emerging to support back-end

Some Quick Hits

Direct Mail – use a personalized QR to lead to a targeted and relevant offer for the recipient

Brochure – use a generic QR to lead to video presentations or testimonials

You can change content without changing the brochure

Print Media – you see them everywhere Magazines, newspaper

SWAG – stick them on a mug, shirt, notepad, sticky notes

Engage Partners to Deliver

A QR Code is just a QR code A QR Code that is integrated with campaign management

solutions brings real value to the Company and relevant information to the consumer

Use PURL’s and Microsites that allow for the exchange of information – the start of a conversation

Be dynamic Make it worth while to “point and shoot”

Coupons, directions, reviews, recipes, balance due, date due Remember …. “It’s all about ME”

It’s a strategy – not a tactic

Contact Us

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