Upload
jayesh-baldania
View
1.296
Download
2
Tags:
Embed Size (px)
DESCRIPTION
This is presentation on Case Study - MySQL Open Source Database in 2004 presented to prof.Charanpreet Singh. Prepared By- Jayesh Baldania, Rinki Kumari, Drupad Parmar At Praxis Business School- Kolkata, Under Information Technology Management course.
Citation preview
MySQL
Presented By:-
TechWizards(Praxis Business School)Drupad ParmarJayesh BaldaniaRinki Kumari
Case Study - MySQL Open Source Database in 2004
Agenda Company History
MySQL’s Business Model
MySQL in the marketplace
Major Competitors
SAP & MySQL Alliance
SWOT Analysis
The Way Forward
Our Recommendation
Company History
In 1995, MySQL AB was founded
In 1996, first version of MySQL was released
MySQL is an RDBMS
In 2001, Marten Mickos was appointed as the CEO
In 2008, MySQL AB became subsidiary of Sun
Microsystems
In 2009, Sun Microsystems has been acquired by
Oracle Corporation
MySQL’s Business Model
MySQL in the Marketplace
Utilized its Open Source Status
Extended press coverage
Adopted dual licensing policy
Made good-enough product available at low price
Targeted market segments
Web application developers
Small start-ups
Small & medium enterprises etc
Promoted commoditization
Database - an undifferentiated market
Price - criteria for product selection
Customers don’t need anymore features. If you need all the features, feel free to pay & use
them. If you don’t need all the features, see what savings you can make ~Marten Meckos
MySQL in the Marketplace cont…
Major Competitors
Technically, in terms of capabilities MySQL is a decade or more behind Oracle
~ Ken Jacobs, Oracle’s VP of product category
SAP & MySQL Alliance
MySQL joined hands with SAP AG, a German company & world’s
largest vendor of ERP software in June 2003
Purpose - to develop next-generation open source database for
large commercial applications
MySQL’s soft wares were developed according to SAP client’s
needs
SAP provided support & service infrastructure to MySQL, best
suited for large corporations
Symbiotic alliance
SAP & MySQL Alliance Cont….
SWOT AnalysisStrengths
Free / low license fee
Open source
Quick installation
Brand visibility
Low product development cost
Weaknesses
Low reliability
Lack of physical presence
Low service support
Opportunities
Lucrative market of large organizations
Other emerging market like SaaS vendors
Threats
Competition from big players like Oracle, IBM and Microsoft
Other open source databases providers
Dilute its brand image
The Way Forward
To continue focusing on its current market
To design special product to serve large enterprises under different brand name
Our Recommendation Continue focusing on its current market Retain its key cost advantage
Moving to the large enterprises would Dilute the brand image
Affect the revenues of existing market
Difficult to replicate the service standards and reliability
Difficult to survive – alliance with SAP AG is not enough
What is our expertise?
What customer
wants?
What is our goal?
Thank You