Presentation ByM. Suyambuvel

Introduction• Originated in the 1871• Gottlieb Daimler and Karl Benz• Headquarter: Stuttgart, Germany• Present CEO: Dieter Zetsche• A Division of Daimler AG

Similarity in Logos

History of Benz logo

• Reliability• Speed• Quality of

Workmanship

• Land • Air• Sea

SYMBOLIZES

Benz sold at Ebay.com!

Products

• Automobiles• Trucks• Buses• Engines

Significant Car models1928: SSK model1930: Grosser Mercedes1934: 500K1936: 260 D (World’s 1st diesel car)1938: W1951951: Mercedes-Benz 3001959: Fintail1963: Mercedes Benz 230SL (Pagoda)1965: Mercedes Benz “S Class”1974: 240 D1976: 300 D1979: G Class1986: E Class1993: C Class1997: M Class2004: Mercedes Benz SLR McLaren2005: Mercedes Benz CLS2007: E320, GL320 Bluetec, ML320, R320

SWOT AnalysisStrengths

• Company does more than just autos• Mercedes Benz has outstanding reputation• Strong Brand value• A leader in innovation

– 1st to introduce Diesel engine– 1st to introduce fuel injection and anti locking brakes

• Lack of capital constraints• Holds patents on the majority of safety features• $12 billion allocated for research and development.• Involvement in motor sport.– McLaren Mercedes

Weakness

• Black mark w.r.t Motor Sport– Mercedes cars killed close to 80 spectators at a race in Le Mans– Took a break from this type of racing

• Expensive• Doesn’t suit Indian roads• Manual transmissions are hard to find in Mercedes

Opportunities • A hybrid car, which is very environmentally friendly,

will be launched soon• Safety failures at Ford should open door for

Mercedes Benz• Increased Income and spending power• By 2010, India will have an astonishing 1, 40,000

millionaires• Increased demand for luxury cars

Threats • Laws and regulations regarding emission

requirements• Competition• Recent agreement of co-operation between the

French Renaut and Swedish Volvo• Tata acquiring Jaguar

Mercedes Benz - CSR

• Mercedes-Benz Recalls Problematic Cars From China (1483 S Class Sedan cars)

• “Swing for the Stars” Tennis summer camp • Schools in Africa• Community development activities in Africa• Mercedes-Benz Border Cricket Academy at

Mercedes-Benz park, East London

Mercedes McLaren Vodafone

• Founded in the year 1963• Runner up of F1 ‘08• Present drivers– Lewis Hamilton– Heikki Kovalainen

As a Sponsor

• Mercedes-Benz Fashion week (Miami)• ASIAN golf tour• 2008 Chinese Tennis Grand-Prix “Mercedes-

Benz Cup”• The 6th Annual Mercedes Trophy Golf

Tournament, China

Benz - No. 1 Choice

Sultan of Brunei – Benz Pullman

David Beckham – Mercedes-Benz S500 (Silver)

Brad Pitt – Benz G500

Aishwarya Roy – Merc E220

Adolf Hitler – Mannerheim 770K

Pope Benedict XVI – Benz Popemobile

Other Celebrities• Aamir Khan• Hrithick Roshan• Anil Kapoor• Govinda• Mallika Sherawat• Akshay Kanna• Manisha Koirala• Tabu…etc

Sources• www.wikipedia.com/mercedes-benz• www.mercedes-benz.com• www.mercedesforum.com• www.economictimes.indiatimes.com/Specials/Auto/Mercedes-

Benz_lights_the_way

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